Content marketing has become indispensable for businesses looking to build their brand, engage customers, and drive growth in the digital age. As every marketer knows, producing high-quality, strategic content requires significant time and resources. This is where content ordering platforms come in – they connect businesses to skilled writers who can create customized content that fuels core business goals.
But with dozens of content ordering platforms out there, all touting their services, it can be frustrating and confusing trying to determine which one best suits your needs. Based on extensive analysis, here are the top 8 content ordering platforms that deliver results, with key insights into their offerings to help you find the best fit.
1. Contently – For Brand-Building Content Marketing
Key Features
- Network of 5000+ high caliber writers
- Custom content strategy consulting
- Robust writer vetting and training
- High-touch creative director matching
Best For
Enterprise companies looking for brand storytelling, thought leadership content that builds credibility.
Operating with the mantra "quality over quantity", Contently pioneered the content marketing space by better aligning writers and creative teams to business objectives. They utilize a rigorous vetting process for writers and emphasize strategic vision when crafting content. With custom packages starting at $5000/month, they cater predominantly to Fortune 500 brands who want premium, brand-building content.
Sample Customers
- American Express
- Microsoft
- Target
2. Scripted – For SEO-Focused Content
Key Features
- Network of ~5000 US-based writers
- Specialization in long-form SEO blog content
- Option for writer matching based on industry expertise
- Quality guarantee with refunds
Best For
Mid-market and enterprise companies focused on SEO and organic traffic. Particularly good for technology and software companies.
With their focus squarely on high-quality SEO content, Scripted have become experts in what makes content rank well in search engines. They connect brands predominantly with marketing writers who know how to craft compelling, insightful long-form content that drives search visibility and conversions. They also emphasize copyscape checking to ensure fully original writing.
Sample Customers
- Lyft
- Mailchimp
- Gusto
3. CloudPeeps – For Experienced Freelance Talent
Key Features
- Hand-vetted network of independent freelancers
- Curated talent specializing in marketing services
- Easy procurement via online talent marketplace
Best For
SMBs and digital marketing agencies seeking experienced marketing freelancers for flexible engagements. Particularly useful for content, design, social media, and digital consulting services.
CloudPeeps distinguishes themselves by providing easy access to senior-level independent contractors with an average of 7-10 years of experience in their craft. Instead of traditional agencies with multiple tiers, you work directly with a freelance expert. This allows for greater collaboration and flexibility, at portions of agency pricing. If you value talent over rigid structure, CloudPeeps is a great fit.
Sample Customers
- TMobile
- SurveyMonkey
- BarkBox
4. WriterAccess – For Diverse Content Services
Key Features
- 70,000+ pre-vetted freelance writers
- Options for writing, editing, and content strategy/consulting
- Easy-to-use online ordering system
- Custom packages for teams and enterprises
Best For
SMBs and enterprises seeking affordably priced content with fast turnarounds. Especially good for writing diversity across different formats and use cases.
With a vast talent pool and AI algorithms to optimally match projects, WriterAccess makes it simple for any business to get content produced quickly based on their requirements. They offer exceptional flexibility in writer choice while providing strict vetting and talent oversight to maintain their high standards.
Sample Customers
- Consumer Reports
- Forbes
- Fortune
5. ContentWriters – For Conversion-Focused Content
Key Features
- U.S. based writers only
- Specialized focus on sales copy and conversion rate optimization (CRO)
- Money-back guarantee on orders
Best For
Direct-to-consumer brands focused on sales conversion through quality written content. Useful across sites, blogs, digital ads, and product detail pages.
While they can handle a breadth of content needs, ContentWriters shines when it comes to producing copy that sells. Their American writers have a strong grasp of writing compelling copy tailored to different mediums, while optimizing messaging for conversions across multiple touchpoints along buyer journeys. This makes them a great choice for ecommerce brands, particularly in the early and middle stages of growth.
Sample Customers
- Mattresses.com
- Udemy
- Tuft and Needle
6. Verblio – For AI-Powered Content Creation
Key Features
- AI-driven platform for matching and managing projects
- Choice between AI-generated or human-written content
- Option to guide AI outputs or have humans refine
- Sub 2-minute ordering experience
Best For
SMBs and stretched teams that need high volumes of "good enough" written content at affordable rates.
Verblio sets themselves apart by leveraging AI to produce the first draft for many content projects, followed by optional human writer refinement. This allows for massive scalability and cost savings while still maintaining quality standards. For businesses more focused on quantity over perfect quality, Verblio provides an efficient way to generate large volumes of content.
Sample Customers
- Amazon
- Salesforce
- Intuit
7. ContentFly – For Results-Focused Content Marketing
Key Features
- Core focus on ROI-driven content strategy
- Hands-on Content Marketing Managers
- Custom reporting dashboards
- Guaranteed KPI improvements quarter over quarter
Best For
Mid-market and enterprise companies looking for complete managed services for data-driven content that delivers ROI.
With their laser focus on tying content to revenue results, ContentFly positions themselves as performance marketing experts to be your fully outsourced content team. They take pride in becoming an integrated extension of your marketing staff. With custom success plans mapped to key objectives, they operate as true partners wholly invested in moving core business metrics.
Sample Customers
- Yamaha
- Volvo
- Equinox
8. Skyword – For Integrated B2B Content Marketing
Key Features
- Fully managed content marketing services
- Integrations with modern marketing stacks
- Custom analytics with actionable data
- Individual Client Success Managers
Best For
Enterprise B2B companies looking to produce content at scale while aligning closely to their overall digital strategy and tech stack.
With their robust technology integrations and focus on always-on content models optimized for a variety of acquisition channels, Skyword makes it seamless for large B2B brands to execute sophisticated content programs integrated with broader marketing efforts. They act as an extension of your team with insights to continually refine based on analytics.
Sample Customers
- HP
- IBM
- Emerson
With the growing array of excellent content ordering platforms available today, brands are empowered to implement scalable, quality content production. Based on your business goals, budget, content types, and integrations needed, some key criteria for selecting the right platform include:
Content Specialization – Many platforms develop deep expertise around certain content areas and buyer journeys. Identify which align to your goals.
Writer Quality and Vetting – Look into sourcing, background checking, and oversight to determine production quality.
Platform Customization – More customized packages offer tighter strategic alignment but at higher costs.
Volume Scalability – Ensure platform can scale production effectively while maintaining oversight.
Content Analytics – Some provide visual dashboards to continually optimize based on performance.
Marketing Stack Integrations– If going for an end-to-end partner, assess their technology ecosystems and APIs available.
The content marketing landscape will only continue evolving as AI and new technologies emerge. But for now, with the right strategic partner powering your content production, your business is primed to reap tremendous benefits.
