Engaging quizzes are a powerful way to captivate visitors and boost user experience on your WordPress website. By encouraging participation and information exchange through fun assessments and trivia, you can transform passive readers into active users.
The right quiz plugin allows you to quickly build everything from viral personality quizzes to educational tests. Embedding these directly into your content keeps visitors engaged, lowers bounce rates, and generates valuable leads over time through opt-ins.
In this guide, we’ll cover the key benefits of using a dedicated WordPress quiz plugin, followed by reviews of 13 top options across different features and price points. Let’s dive in!
Benefits of Using WordPress Quiz Plugins
Here are some of the main reasons savvy website owners are integrating quizzes today:
Improved User Interaction
Quizzes turn static content into an interactive experience. Features like multiple choice questions, social sharing of results, timed challenges, and skill rankings get users actively involved.
Higher Traffic & Improved Retention
Entertaining quizzes tend to go viral, leading to more social shares, link clicks, and traffic. Quizzes also boost time on page and lower bounce rates by capturing visitor attention.
Lead Generation Opportunities
Many quiz plugins allow you to gate results behind an email signup. This converts interested quiz-takers into subscribers you can market to.
Tailored Content Creation
Personality assessments and trivia quizzes allow for customized results text based on user inputs. Visitors feel an affinity when outcomes resonate at an individual level.
Now let’s explore the top WordPress quiz plugin options for easily adding assessments and interactive content.
1. Quiz and Survey Master
Quiz and Survey Master is an extremely user-friendly choice focused purely on quizzes, surveys, and assessments.
With close to one million active installs, it’s also by far the most popular dedicated quiz plugin for WordPress. Let’s look at some standout capabilities:
Key Features
✔️ Create an unlimited number of quizzes & questions
✔️ Supports multiple question types (multiple choice, true/false, open-ended, drop downs, etc.)
✔️ Full customization for personalized quiz-taking experience
✔️ Collect contact information with opt-in leads
✔️ Integrates with email marketing platforms
✔️ Detailed quiz analytics and reports
The plugin makes it a breeze to get set up quickly and start engaging visitors in minutes with no coding skills required. Broad compatibility with third party platforms like Mailchimp and Zapier also make it easy to convert quiz participation into email subscribers.
If you want an affordable, dedicated quiz solution that handles surveys and assessments with ease, Quiz and Survey Master is a user-friendly pick.
2. Quiz Maker
As the name suggests, Quiz Maker focuses exclusively on helping you generate all types of quizzes from trivia tests to personality assessments.
It stands out with advanced features tailored specifically to quizzes, including:
Key Features
✔️ Create unlimited quizzes and questions
✔️ 7 different question types supported
✔️ Personality quiz mode for custom outcomes
✔️ Certificate generator for quiz completion
✔️ Collect payments via PayPal integration
✔️ Get detailed quiz analytics and reports
A bonus is the ability to charge for premium quizzes via PayPal payments. This makes Quiz Maker a good fit if you want to create a mix of free and paid assessment content.
For example, a career site could offer a free personality quiz, while charging for in-depth skills tests to unlock certain job recommendation results. The certificates for passing also provide incentive to register and engage further.
3. HD Quiz
HD Quiz is an intuitive, easy-to-use WordPress quiz plugin focused on helping you build beautiful, responsive quizzes in minutes.
Along with the range of questions formats available, it stands out with design-forward features like:
Key Features
✔️ Responsive, mobile-friendly quiz layouts
✔️ Features images, videos, tooltips
✔️ Random question selection
✔️ Customizable result texts
✔️ Social sharing of results
For sites where visual appeal is important, the ability to incorporate images and videos into questions, and display results attractively across devices, makes HD Quiz a great choice.
This works well for entertainment and lifestyle websites wanting to tap into viral quiz potential. The share results feature encourages visitors to spread your quizzes across social media.
4. Quiz Cat
As a freemium option, Quiz Cat offers a solid free plan to get started with basic quizzes, then paid upgrades for more advanced functionality.
Useful for some evidence of Quiz Cat’s engaging quiz-building capabilities is that over 8,000 websites currently use the free version alone.
Key Features
✔️ Create unlimited quizzes
✔️ Add quizzes easily via shortcode
✔️ Collect leads with gated results
✔️ Responsive mobile optimization
✔️ Social sharing prompts
✔️ Zapier integration
For bloggers and content marketers wanting an easy entry point to start building their first quizzes, the freemium Quiz Cat plugin is a practical choice.
You can explore its core features initially, then scale up if needed. The lead capture functionality also helps ensure quizzes contribute to your email list growth.
5. Interact
Interact prioritizes flexibility in how you create, embed, and display quizzes tailored to your brand.
It makes quiz customization easy through their template and styling options…
Key Features
✔️ Customizable quiz templates
✔️ Change colors, fonts, themes
✔️ Embed quizzes anywhere (posts, headers, popups, etc.)
✔️ Responsive mobile experience
✔️ Connects with marketing automation platforms
✔️ Quiz analytics
For example, a health blog could quickly build a “What’s Your Body Type” quiz using a template, then customize it to match their site design. Users who want to discover their results then enter an email address to receive detailed diet and exercise recommendations.
This lead generation integration with the templates and branding features make Interact a versatile pick for different niches.
6. Product Recommendation Quiz
Product Recommendation Quiz specializes in (you guessed it!) ecommerce quizzes.
These interactive questionnaires guide visitors to products best suited to their needs and preferences.
As such, its standout benefits are directly tied to supporting online stores owners with solutions like:
Key Features
✔️ Build shoppable product finder quizzes
✔️ Capture customer data and preferences
✔️ Dynamically display product recommendations
✔️ Integrate quizzes with ecommerce platforms
✔️ Segment users based on responses
If your WordPress site sells products, this purpose-built ecommerce quiz plugin helps boost conversion rates. You can create fun lead gen quizzes, then use response data to categorize visitors and serve up tailored product recommendations.
For example, an outdoor gear retailer could build a quick buying guide quiz asking about activities and weather conditions. The plugin then displays specific jacket models matching the user’s criteria.
7. ARI Stream Quiz
ARI Stream Quiz is optimized purely for building free quizzes and monetizing them with ads.
It lets you create an unlimited amount of quizzes then display targeted ads around the content to generate revenue from engagement.
Other monetization-focused aspects include:
Key Features
✔️ Create unlimited quizzes and questions
✔️ Display ads between questions
✔️ Collect leads with result opt-ins
✔️ Export quiz data to CSV
✔️ Social sharing prompts
This direct monetization approach is best suited to publishers running sites supported primarily by ads. For example, a lifestyle blog could build buzzfeed-style “What TV show are you?” personality quizzes drawing in traffic, then monetize the views.
The lead generation features also allow capturing emails from interested quiz participants to fuel their list growth efforts.
8. Watu Quiz
Watu Quiz is a lightweight plugin focused on helping you build responsive quizzes and surveys that work across all devices.
It renders quizzes beautifully on desktop and mobile, with a smooth user experience important to Watu’s core offering.
Some of the other useful features include:
Key Features
✔️ Customizable, responsive display
✔️ Schedule quizzes in advance
✔️ Pool questions randomly
✔️ Open-ended & survey support
✔️ Analyze responses / grades
If you need to create surveys and polls or educational tests, Watu Quiz is a great pick focused purely on versatile assessment building.
For example, an HR training blog could use it to create smart pre and post lesson quizzes. Randomizing questions from a pool keeps visitors engaged across multiple tests as well.
9. Opinion Stage
Opinion Stage is an all-in-one content toolkit allowing you to create a variety of interactiveModules like polls, surveys, lists, and quizzes.
It stands out from other quiz plugins with its expanded focus beyond just assessment building to also include useful formats like:
Key Features
✔️ Interactive content Modules
✔️ Build quizzes, surveys, polls
✔️ Collect feedback & insights
✔️ Integrates with 1,500+ apps
✔️ Very visual and social-friendly
✔️ Content analytics
This combination works great for publishers and content marketers. For example, blogs can intersperse written posts with mixed interactive content to boost engagement. The expanded integrations also help fuel lead gen and sales efforts.
Opinion Stage is a unique hybrid quiz, survey and interactive content plugin perfect for keeping visitors entertained.
10. Sensei LMS
Sensei LMS is the premium learning management system and course builder from Automattic, the creators behind WordPress itself.
While full-featured for selling online courses, one of its standout features is an incredibly robust quiz-making capability tailored for assessments.
Notable benefits like:
Key Features
✔️ Intuitive quiz building interface
✔️ Variety of question types
✔️ Grade quizzes automatically
✔️ Track student progress
✔️ Certificate generator
Make it an obvious inclusion for teachers, universities, and dedicated eLearning site owners.
However, even standard WordPress sites can benefit from using Sensei just for its standalone quiz-building prowess to create tests, trivia challenges and other assessment content.
11. Riddle
Riddle specializes in making interactive quizzes, assessments, and visual content incredibly easy for non-technical site owners.
It’s a code-free, drag and drop style builder requiring no technical skills. Useful features include:
Key Features
✔️ Drag and drop quiz builder
✔️ Interactive content types
✔️ Lead generation tools
✔️ GDPR compliant
✔️ Engaging templates
✔️ Collect feedback & data
For beginners overwhelmed by complex quiz plugins, Riddle allows you to point and click your way to building all kinds of engaging assessments and even full-blown courses.
Their library of expertly designed templates and easy customization also let you create polished, branded quizzes matching your site look and feel. All without touching a line of code.
12. Thrive Quiz Builder
Thrive Quiz Builder is a premium plugin that serves as the cornerstone of their sales funnel focused platform.
The quiz tool aims specifically at helping convert visitors into leads and eventually sales through:
Key Features
✔️ Interactive quizzes
✔️ Smart lead capture
✔️ Identify customer interests
✔️ Drive conversions
✔️ Connect to affiliate offers
✔️ Comprehensive analytics
For example, an insurance website could build a short quiz identifying coverage needs. The Thrive plugin then displays tailored offers throughout the rest of the site focused on relevant policies. Customers feel taken care of and the business closes more sales.
The strategic sales funnel approach makes Thrive Quiz Builder perfect for ecommerce sites or service businesses chasing conversions.
Conclusion
Adding engaging, interactive quizzes is a smart way to capture visitor attention while learning more about your audience.
As we’ve covered, WordPress quiz plugins make it easy to tap into these benefits without technical hurdles or coding.
From lightweight free options like Quiz Cat for getting started to advanced solutions like Thrive Quiz Builder for generating leads and revenue, there’s a quiz tool for every need.
Hopefully this guide has helped spark ideas on what type of quizzes make sense for your content marketing and business growth objectives. Many solutions also offer free trial periods to test the features firsthand as well.
Once you’ve explored the options and selected a quiz plugin matching your goals, the fun part awaits — engaging visitors while growing your site and subscriber list!
