12 Innovative WithGoogle Projects to Explore

WithGoogle.com provides access to a vast array of innovative Google projects spanning education, skills training, data analytics, AI capabilities and more. While most know Google from its ubiquitous search engine, the tech giant has its hands in much more.

As a leader at the cutting-edge, Google continuously rolls out new experimental platforms and initiatives for public use under its WithGoogle domain. However, as pointed out by resources like KilledByGoogle.com, many of these impressive offerings unfortunately get discontinued over time.

So which WithGoogle projects seem most likely to deliver lasting value? As a cybersecurity professional, I picked 12 of the most promising and practical to explore based on their current traction and reception.

1. News Initiative

Google‘s News Initiative stands out as an invaluable resource for media professionals and journalists looking to refine their storytelling craft and connect with wider audiences in an increasingly fragmented media environment.

Per senior tech journalist Anne Baker, "The courses on verification, security, AI-based fact checking and analytics offer crucial skills for reporting in the digital age. The included tools also help identify impactful stories travelers."

With 6 courses and 40+ lessons developed in partnership with experts like Columbia Journalism School and Menschen magazine, the News Initiative education portal goes beyond surface-level guidance. One can expect actionable training on critical hard skills.

The program also grants access to advanced datasets, video editing and visualization aids to further augment news intelligence gathering and presentation. Aspiring journalists and veteran reporters alike have much to gain from this WithGoogle collaboration.

2. Experiments with Google

If you want a glimpse of the wilder side of Google innovation, head over to Experiments. This web-based platform showcases boundary-pushing projects utilizing the latest developments in AR, AI, machine learning and more emerging fields.

While the experiments range from purely entertainment to practical applications, they collectively reveal Google‘s mammoth investment into advancing these technologies.

For instance, Floom lets you transport between global locales through an augmented reality portal. Another demo dubbed Airlena illustrates AI‘s uncanny knack for generating eerily human-like imagery based only on text descriptions.

Teachable Machine does stand out for its accessible introduction to building custom machine learning classifiers without any coding knowledge. Beyond technology, Experiments gives us a peek into potentially transformative innovations that will shape the future.

3. The A-Z of AI

Demystifying the hype, promises and perils of AI for the every-person lies at the heart of another stellar WithGoogle initiative – The A-Z of AI.

Tech Ethics Professor John Miller provided his take, "This bite-sized video course offers a much-needed grounded perspective on AI. It covers historical context, capabilities in vision, voice and language AI, inherent biases and considerations like transparency. It‘s a great start for literating citizens on one of the most crucial technologies of our times."

The A-Z of AI efficiently unpacks AI‘s background, types, present-day use cases as well warning signs regarding ethical application across 7 lessons complete with animations. While no substitute for formal AI education, it‘s a helpful preliminary resource accessible to all.

4. Be Internet Awesome

As digital transformation accelerates, children find themselves on the internet at ever-younger ages. Be Internet Awesome is Google and affiliated educators‘ response to promote web literacy and citizenship amongst kids.

The friendly interface disguises educational games (like Interland and the Robot and the Whale) covering topics from critical thinking to appropriate sharing online. Videos and activity cards reinforce the lessons for parents and teachers to utilize as well.

"It‘s crucial that kids develop core internet skills early alongside traditional literacy and numeracy. Be Internet Awesome‘s engaging approach fosters awareness and resilience against emerging issues like misinformation, phishing and cyberbullying," shared youth counselor Jennifer Grey.

While no single effort can address all aspects internet safety, this program is a step in the right direction through developmentally-appropriate guidance.

5. Grow My Store

Beyond its essential search engine, Google also offers an expansive array of tools to support business growth in the digital marketplace. Grow My Store under the WithGoogle Small Business umbrella compilation educational resources to help entrepreneurs boost their ecommerce strategy.

The section provides actionable instructions on critical fundamentals from securing a domain name, building a customer-friendly website and setting up Google My Business profile. But Grow My Store goes further with incorporating crash courses on email marketing through Mailchimp, optimizing listings for organic searches and even basic digital advertising through Google Ads.

For hands-on learners, there are also live events like the Grow Your Business summit covering these topics and more in workshop format. Aspiring eCommerce store owners can gain an invaluable headstart on viable digital commercialization from this WithGoogle program.

6. Tech Dev Guide

The Tech Dev Guide targets students and educators in computer science and adjacent technical fields like data analytics and machine learning. The materials provided offer structured supplemental content to develop in-demand programming and systems design competencies.

Contributor and Google Developer Expert Alicia Sinclair noted "The lessons on Python, JavaScript and Java core concepts are quite thorough. Pairing those with the EXPLORE section outlining potential CS career trajectories can really strengthen technical talent pipelines starting from middle and high school."

With over 40 courses and 300+ modular resources contributed from Google teams and guest creators, tech dev enthusiasts can level up through a flexible personalized curriculum. While leveraging these materials in formal classroom environments seems ideal based on the structure, self-starters can also benefit working through the content independently.

7. Small Business Segments

In addition to the aforementioned Grow My Store, the Small Business portal contains further support hubs tailored to specific operation categories. Restaurant and Retail segments offer specialized assistance for common obstacles business launches and management face in those industries.

The Restaurant channel provides real-world insights into aspects like takeout/delivery optimization, social media engagement and retaining staff during transitions. Retail similarly explores channels, inventory and even in-store efficiency considerations for emerging eCommerce brands.

Small Business leader Gabrielle Ware explained, "The playbooks and expert video guidance available here provide invaluable sector-specific support traditional generalized business courses lack. Aspiring entrepreneurs can supplement foundations like financial planning and operations management with targeted marketing, sales and customer retention strategies."

8. Primer

While most WithGoogle projects focus on technology exposure or digital skill-building for personal or professional growth, Primer delivers something unique – life skills development.

Topics span critical thinking, media literacy, self-care, active listening, collaboration and even time management via presentations and short quizzes. The content targets middle and high school-aged users but contains broadly relevant competencies valuable for adults as well.

Education reformer Julia Hassan said, "Incorporating this kind of social-emotional and meta-cognitive learning alongside core curricula can nurture well-rounded students ready to thrive in college, career and civic life."

9. Women Will

Diversity continues to be a pain point within technology fields marked by glaring gender disparity issues. To move more women into computer science and adjacent domains, Google launched the ambitious Women Will platform providing networking, mentorship and skills development at scale.

The portal helps girls and young women kickstart their STEM journeys through online community support and provides continuing education opportunities. Video resources on AI, UX design, data analytics and more give learners a taste of career pathways while veterans share first-hand career advice.

Susan Lee, Women Will Program Director, adds "By prioritizing inclusion and access, we aim to double the number of women in technology between 2018 and 2023. Tens of thousands globally have already benefited from new economic opportunities through our partnerships, grants and training."

10. Nutanix Xi Frame

Shifting focus to a deeply technical WithGoogle collaboration – Nutanix Xi Frame – democratizing cloud access for intensive applications. This virtualization platform offloads complex visual computing workloads traditionally requiring high-powered dedicated machines to Google Cloud data centers.

So professionals in computer-aided design, engineering, special effects rendering, simulations and even virtual reality development can leverage scalable cloud infrastructure without quality compromises. Think highly specialized applications requiring NVIDIA GPU/Tesla hardware accessible through your old laptop.

For expert developers like TCS‘ Raj Shekhar, "This partnership provides a workaround for smaller studios facing capital barriers in provisioning advanced computing capabilities on-premise. By making technical computing power rentable, innovation in emerging fields can accelerate."

11. Dataset Search

Access to quality data fuels everything from academic research to commercial analytics today. Dataset Search is Google‘s portal harnessing the search giant‘s indexing capabilities for discovering relevant open datasets across the web.

Rather than hunting piecemeal across various repositories, researchers can surface materials matching specified licenses, formats, regional sources and topics among other filters. The semantic search functionality even supports exploring conceptually related datasets using everyday vocabulary rather than niche jargon.

Data scientists have already taken note of this tool‘s tremendous value. As Maxine White from UCSF put it, "Rather than sifting through institutional archives and asking colleagues if they know of any leads, Dataset Search helps me quickly gather promising data to empirically evaluate ideas and models."

The portal indexes over 35 million datasets and continues expanding its reach. Dataset Search could prove indispensable in streamlining early-stage analysis across many domains.

12. Crisis Response

Lastly, Crisis Response represents Google‘s altruistic efforts to provide urgent support during catastrophic events worldwide. Through consolidating useful information, this portal helps affected communities access relief and recovery resources along with reconnect displaced loved ones.

Recent activations have provided real-time alerts, emergency contacts, evacuation updates and even WiFi/phone charging station maps in the aftermath of floods, wildfires, storms and other disasters. Between regular information provision from trusted organizations and prominent Person Finder integration, Crisis Response manages to organize a little order amidst the chaos.

And by keeping Crisis Response regularly maintained outside specific disaster events through partnerships with relief networks like American Red Cross, Google ensures critical infrastructure stays primed to swiftly channel help when communities need it most.

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