Twitter is a powerful social media platform, with over 300 million active daily users. Brands that want to maximize their reach and engagement on Twitter often rely on scheduling tweets in advance using dedicated tools.
Scheduling tweets comes with numerous benefits:
-
Save time: Scheduling frees you from having to manually post tweets daily and lets you create content in batches instead. This is hugely time efficient.
-
Optimize timing: Most scheduling tools use analytics to recommend the best times for you to tweet. This levels up engagement.
-
Stay consistent: Maintaining a steady tweak cadence keeps you top of mind with your audience. Scheduling achieves this consistency easily.
-
Collaborate better: When teams can access the same scheduling dashboard, it’s simple to collaborate on content creation.
With the right scheduling tool, you can supercharge your entire Twitter strategy. In this guide, I’ll compare the 11 best tweet scheduling tools available today. I examine their key features, capabilities, pros and cons, pricing, and more to help you determine which solution best meets your needs.
1. Planable – Robust Capabilities for Teams
Planable is an enterprise-ready social media scheduling tool built for cross-functional teams. It stands out for its robust approval workflows and content planning functionality.
Key features
- Asset management
- Advanced publishing workflows
- Team member permissions
- Multi-profile support
- Campaign reporting
Pros
- Very user friendly interface
- Powerful team collaboration capabilities
- Flexible approval workflows
Cons
- More expensive plan tiers
- Steep learning curve
Pricing
- Free – 1 user, 10 posts per month
- Team – $29 per user/month
- Business – $99 per user/month
Planable is ideal for sizable marketing teams ready to invest in an enterprise scheduling system with expansive capabilities.
2. Later – Great for Instagram and Twitter
Later is a wildly popular platform for scheduling posts across Instagram and Twitter (as well as Pinterest and LinkedIn). It boasts an intuitive interface that makes batch scheduling a breeze.
Key features
- Hashtag and @mention recommendations
- Post recycling
- Visual calendar content overview
- Multi-profile support
Pros
- Very user friendly
- Strong visual feedback on scheduled posts
- Handy post recycling and rescheduling
Cons
- Occasional issues with queued posts failing
- Less advanced analytics compared to rivals
Pricing
- Free – 1 social profile, 30 posts per month
- Plus – $18 per month
- Business – $66 per month
Later strikes an affordable balance between simplicity and utility. For social media marketers focused on Instagram and Twitter, it’s a strong contender.
3. Hootsuite – The Social Media Management Veteran
As one of the first platforms of its kind, 15-year veteran Hootsuite has long set the standard for social media management. Its tweet scheduler is baked right into its well-rounded toolset.
Key features
- Custom analytics dashboards
- Assignable social inbox streams
- UTM link tagging
- Photo editing
Pros
- Very full-featured platform beyond just scheduling
- Sophisticated audience segmentation options
- 30-day free trial
Cons
- Steep learning curve
- Expensive plan pricing
Pricing
- Free – 1 social profile
- Professional – $49 per month
- Business – $99 per month
For social media managers seeking an end-to-end management solution, Hootsuite is easily best-in-class in terms of capability breadth. But all that power comes at a lofty price.
4. RecurPost – Automate Scheduling Workflows
True to its name, RecurPost makes automated scheduling workflows a cinch. Unique features like posting to multiple accounts at once also help you save hours over manual tweeting.
Key features
- Bulk uploading/scheduling
- Publish same post to multiple accounts
- Schedule repeats and recurring posts
- Content fetching from RSS feeds
Pros
- Innovative time-saving capabilities
- Straightforward UX and navigation
- Generous free plan offering
Cons
- Mobile app lacks some key features
- Analytics reporting feels sparse
Pricing
- Free – 1 social profile, 50 posts per month
- Solo – $25 per month
- Team – $75 per month
For both solopreneurs and teams keen to systematize social posting, RecurPost hits a useful sweet spot between functional breadth and ease of use.
5. SocialPilot – Made forWorkflow Efficiency
SocialPilot structures its UX expressly around enhancing workflow efficiency, making cross-team scheduling coordination a cinch. Generous limits across its freemium plans also make it super accessible.
Key features
- Approval workflows
- Trigger-based auto-posting
- Auto hashtag suggestions
- Content queues/calendar
Pros
- Excellent workflow streamlining capabilities
- Helpful smart suggestions for saving time
- 14-day free trial across all paid plans
Cons
- Occasional issues deleting schedules posts
- Third-party integrations feel limited
Pricing
- Free – 1 social profile, 10 posts per month
- Starter – $25 per month
- Professional – $49 per month
For solopreneurs and small teams needing to coordinate scheduling effectively, SocialPilot hits the sweet spot.
6. SproutSocial- Popular with Agencies
Perennially popular social media platform SproutSocial incorporates a robust suite of publishing and analytics tools for Twitter – including an intuitively designed scheduler.
Key features
- Competitor monitoring
- Sophisticated audience analytics
- Post collaboration workflows
- Content planning calendars
Pros
- Slick user interface and experience
- Custom analytics reporting capabilities
- 30-day free trial on all plans
Cons
- Steep learning curve for some features
- Lacks automation functionalities of other tools
Pricing
- Standard – $99 per month
- Advanced – $149 per month
- Premium – $249 per month
With its blend of usability and analytical power, SproutSocial remains a cost-efficient option for agencies and enterprise teams.
7. Planoly – Streamlined Editing Capabilities
Planoly differentiates itself by letting you seamlessly edit scheduled tweets in bulk – across both past and future content. This solves a huge headache for Twitter managers.
Key features
- Post editing in bulk
- Rearranging queued tweets
- Multi-profile support
- Mobile app
Pros
- Intuitive editing of scheduled tweet stream
- Handy drag and drop tweet rescheduling
- Generous limits across free plan tiers
Cons
- Mobile app feels cramped on smaller screens
- Shorter free trial period than competitors
Pricing
- Free – 1 social profile, 30 posts per month
- Partner – $7.50 per month
- Business – $20 per month
For social media managers who prize editing flexibility when reviewing scheduled tweet queues, Planoly makes a compelling case over its competitors.
8. Twittimer – Refined Design for Solopreneurs
Twittimer stands out through its fundamentally simple yet powerful solo user experience. Though light on fancy features, its refined core scheduling UX has made it a favorite among solopreneurs.
Key features
- Bulk uploading via CSV
- Posting queue calendar view
- RSS auto-posting
- Link click analytics
Pros
- Intuitive, uncluttered interface
- Helpful CSV uploading capabilities
- RSS auto-posting saves tons of time
Cons
- No collaborative features
- Leans more lightweight overall
Pricing
- Free – 10 posts per month
- Solo – $16 per month
- Team – $40 per month
For straightforward scheduling needs without collaborative requirements, Twittimer offers a simplified yet very capable free plan. Well worth checking out for solopreneurs.
9. Metricool – Robust Analytics Features
True to its name, analytics is where Metricool really shines. Alongside scheduling tweets, it enables deep dive reporting into audience data and posts performance right inside its robust dashboard.
Key features
- Audience analytics segmentation
- UTM campaign tracking
- Post performance metrics
- Historical data visualization
Pros
- Powerful analytics capabilities
- Helpful audience segmentation
- 14-day free trial on paid plans
Cons
- Steep learning curve
- Collaboration features cost extra
Pricing
- Free – 1 account, 10 posts per month
- Starter – $18 per month
- Pro – $50 per month
For Twitter managers obsessed with data-driven reporting, Metricool delivers scheduling coupled with best-in-class analytics competencies.
10. Buffer – Beloved for Post Queue Management
With its refined interface and capabilities for easily reordering queued tweets, Buffer has become a favorite among solopreneurs. Beyond scheduling new posts, it enables fluid management of your entire posting queue.
Key features
- Post queue reordering
- Post recycling
- Multi-profile support
- Link click analytics
Pros
- Intuitive queue reordering
- Generous free plan offering
- Helpful browser extensions
Cons
- Occasional issues bulk uploading posts
- Light on team collaboration features
Pricing
- Free – 1 social profile, 10 schedules per profile
- Pro – $6 per month
- Business – $99 per month
For individuals seeking an affordable yet nimble tool for smarter Twitter queue management, Buffer hits the sweet spot.
11 [BONUS]. Queue – Native Notion Integration
New kid on the block Queue sets itself apart by allowing you to schedule social media posts natively within Notion workspaces. For teams already living out of Notion, it‘s a game changer.
Key features
- Native Notion integration
- Drag and drop scheduling
- Post templates
- Bulk upload
Pros
- Full Notion workspace integration
- Intuitive way to manage content pipeline
- Unlimited free version
Cons
- Still new on the scene
- Less post analytics so far
Pricing
- Free
- Solo – $9 per month
- Team – $18 per month
For Notion power users, Queue is a fledgling yet unusually promising scheduling tool that could offer best-in-class integration down the road. Well worth tracking and testing today.
Key Factors When Choosing a Twitter Scheduling Tool
With so many capable scheduling tools now available, choosing the right solution for your needs requires comparing capabilities across a few key factors:
Core scheduling features – At minimum, any tool should simplify composing tweets, recommending best posting times, and queueing up future content.
Team collaboration – For larger groups, opt for tools with approval workflows, content calendars, and permissions management.
Automation – Unique innovations that save time like auto-posting, post recycling, and multi-profile support are big differentiators.
Analytics – Reporting on how scheduled tweets perform can inform your future strategy, so don‘t overlook analytics prowess.
Integrations – Support for connecting other tools you rely on (like Notion or Canva) can boost convenience.
Consider which of theseTwitter marketing capabilities are most integral to your current needs before selecting a scheduling sidekick.
Avoid These Common Mistakes with Scheduled Tweets
While scheduling tweets efficiently is invaluable, you’ll still want to avoid some common pitfalls that can undermine your Twitter success:
-
Mass tweeting without review: Blindly auto-posting huge volumes invites low quality and engagement. Manually review scheduled batches.
-
Not varying updates: Repetitive tweet phrasing quickly becomes spammy. Take care to incorporate language diversity in your queues.
-
Ignoring the calendar: Review how your tweet schedule maps out across days and weeks for optimal spacing and timing.
-
Not checking performance: Failing to consult analytics on your scheduled tweets leaves you tweeting blind. Regularly audit what content resonates best.
Get these fundamentals right, and a scheduling tool will unlock tons of leverage for your team’s Twitter strategy.
Conclusion
A powerful tweet scheduler transforms what’s possible with your Twitter marketing strategy. Tools like Planable, RecurPost, Later, and SproutSocial represent excellent solutions for different use cases.
Carefully weigh the core scheduling functionality, platform integrations, analytics competencies, and collaboration enablement needed by your team. Schedule a few free trials before deciding on the best Twitter automation tool for your needs today and future growth ambitions.
With the right scheduling software as your backbone, you’ll benefit from superior workflow efficiency, strategic publishing capabilities, and richer audience engagement. So don’t hold your Twitter presence back manually tweeting – implement an industry-leading scheduling tool this week!
