Video content has become indispensable for businesses looking to engage their audience in today‘s digital landscape. Studies show that video boosts conversions and builds trust more effectively than other mediums. However, producing high-quality videos requires substantial investments of time, money and resources. This is where AI-powered video creation tools come into the picture.
AI video generators leverage machine learning to automate parts or the entirety of the video production process. This allows businesses to create professional videos in a fast and cost-efficient way. In this article, we discuss the 11 best AI video generators and how they can benefit your content strategy.
1. Synthesia
Synthesia is one of the most advanced AI video generator platforms. It uses advanced machine learning models to create realistic human-like avatars that serve as presenters in your videos.
Key features:
- 50+ lifelike avatar models with natural speech and gestures
- Automated lip syncing and text-to-speech voices in 50+ languages
- Customizable scenes, backgrounds, clothing and expressions
- Seamlessly export videos in square, vertical and widescreen formats
With Synthesia, global brands like Nike, BBC and Google have scaled high-quality video production. The automated avatars reduce turnaround times from weeks to hours.
Pricing: Free plan – 3 videos/month; Plus – $9/month; Teams – $49/month
2. Wibbitz
Wibbitz is an online video creation suite catering specially to news publishers and media teams. It auto-generates broadcast-ready videos using AI text-to-video technology.
Key features:
- Converts blog posts into videos with relevant stock footage
- Automatically generates voiceovers from scripts
- Library of over 500 scene templates based on topic
- Customizable graphics, intros, outros, logos
Wibbitz speeds up video creation for publishers by 10x. It‘s used by industry leaders like CNN, Reuters, Bloomberg and Vox to produce high volumes of videos daily in a streamlined workflow.
Pricing: Essential – $149/month; Team – $399/month; Business – custom
3. Renderforest
Renderforest is a free online video, intro and logo maker. It offers studio-quality templates featuring diverse scenes, professional visual effects and stylish animation effects.
Key features:
- 10,000+ ready-made video templates
- Drag and drop editing
- Stock media library included
- Ability to upload custom media
- Video hosting and analytics
Renderforest is designed for ease of use. Users can craft videos just how they envision by customizing every aspect of existing templates.
Pricing: Free version available with Renderforest branding; Studio – $9/month – more features
4. Animaker
Animaker is a DIY animated video maker utilizing AI and machine learning. It‘s suitable for marketers, educators, startups, enterprises and more.
Key Features:
- 100+ animated characters with text-to-speech
- Lip sync detection for smooth speech motions
- 10000+ animated props and assets
- Interactive scene editor to match brand guidelines
- Video hosting, sharing and analytics
Animaker cuts down animation video production time by up to 60% through its AI capabilities. This allows non-experts to create pro-level explainer and presentation videos tailored to engage their audience.
Pricing: Free – 2 videos/month; Basic – $39/month for 25 videos; Business – $69 for unlimited videos
5. InVideo
InVideo is a smart online video editing program that structures videos for you in minutes using AI. It just needs text, audio or video files as input.
Key features:
- 300+ professionally designed video templates
- Automated editing with custom sequences
- Stock media library access included
- Collaborative editing tools
- Create square videos for Instagram
InVideo auto-arranges clips, images, text effects and transitions based on principles of good narrative design. This saves hours of manual structuring for longer marketing or brand videos.
Pricing: Free – 5 video exports/month; Plus – $7.99/month; Business – $19.99/month
6. Vidnami
Vidnami is an automatic video content creator focused on YouTube marketers and video advertisers. It structures, edits and renders full HD videos customized to maximize engagement.
Key features:
- Voice detection separates audio from script
- Automatically adds relevant B-roll footage
- Applies animations, stock media, effects
- Creates custom subtitles/CC
- One-click YouTube optimization
With Vidnami, you can produce multiple video variations targeted to different user segments from a single script. This allows hyper-personalized video marketing at scale.
Pricing: Solo – $97/yearly; Team – $197/yearly; Agency – custom
7. Clipchamp
Clipchamp is a browser-based video editor enabling easy video creation and sharing. It offers a library of stock content to build professional videos for any purpose.
Key features:
- Customizable templates for businesses, vlogs, training etc.
- Stock photos, footages and illustrations
- Animated titles, transitions, effects
- Integration with Microsoft Teams, OneDrive
- Upload videos up to 4K
Clipchamp reduces the learning curve for video editing through its drag and drop simplicity. Users can quickly repurpose content into original video presentations or conduct screen recordings.
Pricing: Free – 480p exports; Creator – $9.99/month – HD 1080p exports
8. Rocketium
Rocketium is an AI-powered video maker focused on opportunity discovery and creative ideation. Its brainstorming features analyze messaging performance to suggest high-potential video ideas.
Key features:
- Opportunity Navigator suggests data-backed video ideas
- Real-time consumer data integration
- Video templates for 700+ use cases
- Collaborative project workflow tools
- Built-in approval cycles
Rocketium optimizes your entire video creation process – from ideation to publishing – via smart productivity features. Leading brands use it streamline their video marketing operations.
Pricing: Team plan – $899/month; Enterprise – Custom
9. Veed
Veed is a video maker that allows easy video editing and screen recording directly in your web browser. It‘s designed for social media marketers, vloggers, business professionals and more.
Key Features:
- Video templates for Instagram, YouTube etc.
- 200+ title animations
- Access to Getty stock image library
- Add music, stickers and shapes
- Collaborate with team to iterate
Veed makes it simple for anyone to produce videos that get views and engagement. The template library covers the latest video trends for top platforms.
Pricing – Free version – No exports; Video Pro – $19/month exports; Business – $49/month more features
10. Kapwing
Kapwing is a one-stop media maker for creators covering video, images, GIFs and more. It offers an array of editing features alongside an AI-based media generator tool.
Key Features:
- AI generates meme videos from keywords
- Resizes, edits, enhances video automatically
- Create YouTube end cards, TikTok dances
- Add subtitles, trim, filter
- Screen and webcam recorder
Kapwing covers both your lightweight everyday content needs along with advanced capabilities for more complex video projects.
Pricing: Free – limited features; Studio – $20/month fuller editing access
11. Descript
Descript provides advanced AI tools for podcast editing, transcription and audio/video cleanup. It generates finished, high quality content that‘s publication ready.
Key Features:
- Automated transcription and editing
- Volume leveling and ambient noise reduction
- Edit audio and video files together
- Collaboration tools to exchange feedback
- Custom vocabulary training for improved accuracy over time
Descript saves hours of manual efforts in cleaning up audio, aligning takes and transcription. It enables seamless editing workflows tailored for the needs of podcasters, musicians and vloggers.
Pricing: Free – limited features; Plus – $10/month; Business – $50/month; Enterprise – custom
Key Differences Between Tools
While these AI video generators serve a common purpose, they vary significantly across intended users, overall capabilities, output quality and pricing.
When comparing tools, some key factors to consider are:
User Friendliness – Tools like Renderforest, Veed and Animaker are more beginner-friendly and offer easy drag-and-drop functionality. Kapwing balances advanced functions alongside simplicity. Others like Synthesia may involve steeper learning curves.
Output Quality – Synthesia, InVideo and Descript lead in output quality leveraging advanced AI models. Rocketium and Wibbitz generate high-quality, templatized videos. Renderforest focuses more on stylized animated video effects.
Customization – Synthesia, Animaker, InVideo, Veed and Clipchamp allow greater levels of customization to match unique brand needs. Tools like Wibbitz offer curated industry-specific templates.
Media Library – Clipchamp, Renderforest, InVideo and Veed offer good stock content access. Others expect you to provide your own media assets.
Prices – Renderforest, Kapwing and Descript have capable free plans. Veed starts from $19/month for full-features while Rocketium and Wibbitz price higher for enterprise needs. Synthesia, Animaker and InVideo offer solid value in mid-range.
Make sure to align your video content needs with strengths of the tools. Check out free trials before purchase decisions.
How To Pick The Right Tool
Choosing the ideal video AI generator for your business depends wholly on your use case scenarios and objectives.
If you require very high output quality with customization options – Synthesia and InVideo may be suitable picks.
If you prefer easy-to-use drag-and-drop functionality with good enough output – Renderforest, Veed or Clipchamp make sense. Media teams can consider more advanced Wibbitz capabilities.
Marketing teams aiming to produce multiple video variants can utilize Vidnami or Rocketium‘s advantage in scale and personalization.
Freelancers, indie creators or bootstrapped startups may opt for Kapwing‘s free plan or Animaker‘s affordable pricing.
Determine priorities across budget, use frequency, video formats needed and level of control needed over output. Match these considerations against solution strengths to identify the best fit.
The Future of AI Video Production
AI video generation has vastly matured over recent years with technology leaders like Synthesia advancing cinema-grade lifelike avatars using neural rendering and AI models. Such solutions point to a future where we may not be able to discern whether a presenter in a marketing video is human or not!
In years to come, nearly all stages of the traditional video production cycle could be heavily augmented or fully automated by AI capabilities – from creative ideation, concept validation, script refinement to final editing and effects.
The role of human creators may shift more from mechanistic tasks more towards developing compelling narratives and direction for emotional storytelling impact. More mixed reality integrations could also be on the horizon!
Sophisticated voice engines may refine script narrations to a virtually indistinguishable level from professional voice actors. With frameworks like GPT-3, copying text passages may auto-generate sophisticated multimedia video scripts optimized for relevance.
In any case, AI video production is slated to be accessible and commonplace allowing both small and large businesses to implement at scale across platforms and leverage the full potential of rich media content.
Conclusion
In closing, advanced video creation tools utilizing AI and ML will be a driving force enabling wider video adoption for brands in the 2020s decade. Using solutions featured in this guide, you can save enormous investments otherwise required in manual video production processes.
With intuitive automation, high-quality customization and quick turnarounds, AI video generators empower you to meet the rising audience demand for engaging rich media experiences across devices and platforms.
I hope this guide gives clarity regarding how AI video tools can gear up your content strategy. Do share your thoughts or queries in comments!
