Social media is an indispensable part of marketing in 2023. Platforms like Facebook, Instagram and Twitter allow you to reach millions of potential customers and boost brand awareness.
But publishing high-quality, engaging content consistently across multiple channels is extremely time consuming.
This is where AI social media management tools come into play. These tools use artificial intelligence to automate repetitive tasks like content creation, community management and data analysis.
According to Social Media Today, 76% of marketers plan on increasing investment in AI-powered marketing tools in 2023.
In this post, we‘ll explore the top 10 AI social media management platforms to consider this year. You‘ll learn:
- What features to expect from AI social media tools
- Pros and cons of each platform
- Tips for selecting the right tool for your business
Let‘s get started with the capabilities you can expect from AI social media software.
Key Capabilities of AI Social Media Management Tools
Modern AI tools allow you to manage multi-channel social media campaigns at scale without draining your team‘s bandwidth. Key features include:
Automated Content Creation
AI can generate hundreds of on-brand social posts, ads and other assets based on your guidelines. This saves hours otherwise spent manually crafting content.
Sentiment Analysis
Analyze customer conversations happening about your brand across social platforms. Use this data to address concerns and improve engagement.
Competitor Benchmarking
Track key metrics of competitors‘ social media activity to model their best practices.
Audience Insights
Leverage machine learning to segment your audience and identify which content resonates best with each group.
Multi-Channel Posting
Schedule and publish content to different social platforms directly from one unified dashboard.
Performance Analytics
Track important metrics like reach, engagement rate, click through rate across platforms.
Now let‘s look at 10 top AI social media management platforms that offer these key features and more.
1. SocialPilot
SocialPilot is an all-in-one social media management platform focused on automation through AI.
Key Features
- AI content studio for automated post ideas
- 75+ post templates
- Custom audience analytics
- Multi-user collaboration
Pros
- Very intuitive user interface
- Strong focus on automation
Cons
- Slow technical support
- Steep learning curve
Pricing: Starts at $49/month
Learn more: SocialPilot
2. Sprout Social
Sprout Social offers a feature-packed platform covering social media posting, audience engagement, data analytics and more.
Key Features
- Smart inbox for managing conversations
- Custom analytics dashboards
- Integration with Google Analytics
- Robust listening and monitoring tools
Pros
- Very strong analytics
- Easy workflow automation
Cons
- Expensive for smaller teams
- Steep learning curve
Pricing: Starts at $99/month
Learn more: Sprout Social
3. Agorapulse
AgoraPlus positions itself as an all-in-one social media management platform aimed at collaboration.
Key Features
- Customizable social media calendar
- Multi-team collaboration
- Campaign analytics and reporting
Pros
- Excellent for agency users
- Very clean and intuitive interface
Cons
- Less focus on AI automation
- Missing some larger platform integrations
Pricing: Starts at $99/month
Learn more: AgoraPulse
4. Buffer
Buffer specializes in social media scheduling, posting and analytics.
Key Features
- Schedule unlimited social posts
- Integration with over 15+ platforms
- Posting directly from your device
- Analyze post performance
Pros
- Very reliable core scheduling
- Affordable "Publish" tier pricing
Cons
- Less focus on team workflow
- Less customization than some tools
Pricing: Starts at $5/month
Learn more: Buffer
5. Sendible
Sendible positions itself as an AI-powered social media marketing platform for agencies.
Key Features
- AI content assistant for writing
- Audience discovery and targeting
- CRM integration
- Campaign analytics
Pros
- Strong focus on content automation through AI
- Helps agencies centralize client reporting
Cons
- Less seamless posting across some networks
- Can get pricey for solo users
Pricing: Starts at $49/month
Learn more: Sendible
6. eClincher
eClincher offers robust social media posting paired with audience management capabilities.
Key Features
- Unified social inbox
- Automated audience segmentation
- Multi-channel posting
- Industry benchmark reporting
Pros
- Helps drive highly targeted follower growth
- Very seamless workflow automation
Cons
- Steep learning curve
- Less robust analytics than some tools
Pricing: Starts at $59/month
Learn more: eClincher
7. Falcon.io
Falcon.io specializes in social media listening, analytics and reporting.
Key Features
- Customizable listening streams
- Automated sentiment analysis
- Integration with major social platforms
- Attribution modeling
Pros
- Class-leading social listening capabilities
- Powerful audience segmentation
Cons
Less focus on posting and publishing
Pricing: Starts at $168/month
Learn more: Falcon.io
8. Tailwind
Tailwind is a visual social media scheduler made specifically for Pinterest and Instagram.
Key Features
- Curate content from around the web
- Create engaging pin tailwind designs
- Hashtag and caption recommendations
- Campaign analytics
Pros
- Specialized for visual social media
- Great workflow for ecommerce brands
Cons
Doesn‘t support platforms like Facebook and Twitter
Pricing: Starts at $9.99/month
Learn more: Tailwind
9. molecular.io
molecular.io offers powerful social listening and analytics paired with audience intelligence.
Key Features
- Customizable social listening feeds
- In-depth audience analysis
- Integration with Facebook Analytics and more
- Real-time monitoring and alerts
Pros
- Enterprise-grade social analytics
- Helps drive highly targeted outreach
Cons
- Expensive
- Less focus on publishing
Pricing: Contact for quote
Learn more: molecular.io
10. Socialbakers
Socialbakers positions itself as an AI-powered social media marketing suite covering analytics, engagement, advertising and more.
Key Features
- Unified inbox for multiple platforms
- Audience analysis dashboard
- Social ad campaign management
- Integration with ecommerce platforms
Pros
- Holistic solution going beyond social media
- Platform certified by major social networks
Cons
- Most expensive option
- Overwhelming for newer users
Pricing: Contact for quote
Learn more: Socialbakers
Key Criteria for Selecting an AI Social Media Tool
With those 10 tools in mind, here is a checklist of key criteria to consider when evaluating options:
Core features – Do the features match your use case? Prioritize must-haves.
Platform support – Ensure the tool supports all social platforms you are active on.
Budget – Shortlist tools that align with your spending tolerance.
Ease of use – Test if the interface and workflows fit your team‘s capabilities.
Scalability – Pick a tool that can grow with your social media ambitions.
Doing thorough evaluations against these criteria will help you select the right AI tool for your specific needs!
The Future of AI in Social Media Management
AI adoption in marketing is exploding. According to Social Media Today:
- 63% of marketers believe AI improves consumer experiences
- 57% state AI enhances audience targeting and segmentation
As AI capabilities grow more sophisticated, we can expect tools to get better at:
- Creating increasingly human-like content
- Optimizing when to auto-post vs schedule human touch
- Leveraging predictive analytics to recommend high-performing content/timing
- Providing more video and AR functionality
Over the coming years, AI and automation will reshape social media marketing workflows. The tools we use will work harder so we can focus more on strategy and creativity.
Final Thoughts
AI social media tools provide robust automation so your team can work smarter, not harder. With more capacity unlocked, you‘re able to create higher-performing content and campaigns powered by data insights.
When evaluating options, be clear about your key priorities and needs. And leverage free trials to get hands-on with tools that pique your interest.
With smart adoption of AI, your social media presence will keep delighting your audience while you focus on big picture brand building.
Over to you – which of these AI social media tools are you most interested to try out in 2023? Let me know in the comments!
