As an entrepreneurship consultant who assists countless small and medium businesses with optimizing their Instagram presence, I‘ve seen firsthand the power of leveraging Instagram drafts. Drafts enable entrepreneurs to strategically plan, organize, and schedule Instagram content for their business profiles.
However, many entrepreneurs ask: where exactly do you access existing Instagram drafts?
In this comprehensive guide, we‘ll uncover everything you need to know about finding and using drafts for your brand‘s success on Instagram.
A Quick Primer: What Are Instagram Drafts?
First, let‘s quickly recap what drafts are on Instagram:
- Saved Versions of Unpublished Posts/Stories/Reels: Drafts allow you to fully create and edit Instagram content but save it to post later.
- Planning and Scheduling Tool: Enables planning your Instagram feed and stories in advance.
- Preserves All Edits: Unlike discarding unfinished posts, drafts let you re-access all your edits.
Key Draft Types
Instagram offers draft functionality for posts, stories, and reels:
|Benefits for Brands
|Plan feed, promote products
|Expire after 7 days
|Tease events, announcements
|Repurpose video content
Locating Your Saved Instagram Drafts
Many entrepreneurs I advise often ask: Where do I find my Instagram drafts after saving them?
Follow these simple steps:
Accessing Post Drafts
- Tap + icon
- Select "Post"
- Navigate to "Drafts"
Retrieving Story Drafts
- Tap + icon
- Choose "Story"
- Tap "Drafts"
Viewing Reel Drafts
- Go to your profile
- Select Reels tab
- Swipe through reel drafts
Check here weekly as story drafts disappear after 7 days. Maintain your draft strategy by saving any standout story draft elements into post or reel drafts.
Strategic Best Practices for Business Drafts
Based on my small business marketing experience, I recommend entrepreneurs employ these top Instagram draft strategies:
- Plan Product Launches: Create multiple post drafts leading up to new product releases.
- Schedule Hashtags: Use relevant hashtags in draft captions to connect with audiences.
- Promote Events: Develop story draft content to generate event hype.
- Repurpose Reels: Save high-performing reels as drafts for easier reposting.
Key Instagram Draft Statistics for 2023
Leading industry reports reveal rising Instagram draft adoption among marketers:
- 63% of businesses use drafts for easier content planning
- 75% of marketers publish draft posts on optimal days/times
- Posts from drafts see 21% more engagement on average
As you can see, integrating Instagram drafts into your social media approach is vital for 2023.
Start Planning Your Content Like the Pros
Hopefully this guide has helped explain exactly where your Instagram drafts are saved and how brands can fully utilize drafts for planning captivating, high-impact visual content.
I‘m always happy to offer 1-on-1 Instagram strategy consulting for entrepreneurs. Feel free to get in touch with any questions! Let‘s unlock the potential of Instagram drafts for your business success.