When Does Amazon Black Friday Start in 2024? Dates, Early Deals and Expert Tips for Small Businesses

As a consultant who assists small and medium-sized businesses, I‘m often asked – when does Amazon Black Friday start in 2024?

For entrepreneurs, especially those selling products on Amazon, Black Friday represents a huge sales opportunity. But to fully capitalize, you need to know when the deals begin, what early discounts are available, and strategies to boost revenue.

In this in-depth guide, I‘ll share everything small businesses need to know to succeed this Black Friday as an Amazon seller or affiliate marketer.

When Does Amazon Black Friday Start in 2024?

For 2023, the Amazon Black Friday sale will officially begin on Thursday, November 23rd and run through Friday, November 24th.

The Thursday start date is actually Thanksgiving Day, allowing shoppers to access deals that evening and all day Black Friday.

Here is a quick overview of the key Amazon Black Friday dates for 2024:

Event Date
Early Black Friday Deals Begin Monday, October 23
Official Black Friday Sale Launch Thursday, November 23
Cyber Monday Deals Monday, November 27

However, Amazon willlikely offer select early Black Friday deals weeks ahead of the main event. Last year, we saw discounts on Alexa devices and Amazon subscriptions launch as early as October.

So entrepreneurs should pay close attention and jump on relevant deals for their business throughout November.

Shop Early Amazon Black Friday Deals for Entrepreneurs

While we await Amazon‘s 2023 early promotions, last year‘s pre-Black Friday deals give us clues on what to expect.

As a small business owner, focus on offers that provide value and help cut costs:

  • Up to 50% off Amazon subscriptions like Prime and Kindle Unlimited – useful for ecommerce sellers who leverage Fulfillment by Amazon.
  • 40% off Amazon Basics products – shop office supplies, electronics, HR essentials and more.
  • Business dash buttons for 25% off – reorder office snacks, devices and supplies with one-click.
  • Echo Dot bundles starting at $49.99 – useful for managing tasks hands-free.

I also recommend entrepreneurs take advantage of early discounts on inventory, software, equipment, and other operational needs.

How Can Small Businesses Maximize Amazon Black Friday 2023?

To fully capitalize on the major sales surge during Amazon‘s Black Friday, here are my top tips:

For Amazon Sellers:

  • Offer limited-time discounts and flash sales – almost 60% of shoppers said deals were important when purchasing from small businesses during cyber week.
  • Promote best-selling products – create Black Friday-themed bundles and packages.
  • Analyze keywords – ensure you‘re targeting high-traffic search terms for Black Friday like "gifts under $50".
  • Improve listings – optimize with compelling headlines, descriptions, high-quality images, video, etc.
  • Review logistics – confirm inventory levels to avoid stockouts and set expectations for any shipping delays.

For Affiliate Marketers:

  • Publish roundups of discounts – create lists like "Toys Under $50 in the Amazon Black Friday Sale". Include affiliate links and refresh regularly as new deals are added.
  • Make product comparison posts – help readers decide between similar electronics, kitchen gadgets, games, and more. Monetize with affiliate links.
  • Encourage early holiday shopping – the average consumer plans to start in October. Provide gift ideas and share Amazon deals to incentivize.
  • Create special content – make use of seasonal search trends around gift guides, unboxing toys, recipes for entertaining, and more.

Expected Deals in Amazon‘s 2023 Black Friday Sale

Based on past Black Fridays, these are the top categories I expect to see huge discounts in 2024:

Electronics: All-time low prices on TVs, headphones, laptops, tablets, and smart home devices. Top brands like Apple, Samsung, Sony, and Bose.

Amazon Devices: Major markdowns around 40-50% off Amazon Echo, Fire tablets, Ring, and Kindle.

Toys: STEM toys, board games, LEGO sets, and brands like Barbie under the Christmas tree for less.

Clothing & Accessories: Deep discounts on top fashion brands such as Adidas, Ray-Ban, Timberland, and Calvin Klein.

Kitchen: Big savings on air fryers, blenders, cookware sets, coffee makers, and brands like Ninja and Keurig.

Furniture & Home: Deals on furniture, mattresses, vacuum cleaners, and smart appliances from Ashley Furniture, Dyson, Casper, Shark, and more.

Grocery: Stock up and save 20% or more on snacks, beverages, shelf-stable food, vitamins, and specialty treats.

Beauty: Major markdowns on grooming tools, skincare, makeup, hair products, fragrances, oral care, and more.

Final Thoughts for Entrepreneurs on Amazon Black Friday

The bottom line is that Black Friday presents a huge opportunity for businesses selling on Amazon or driving affiliate revenue. But preparation and strategy are key to fully capitalizing.

By keeping up with early deals, optimizing listings, creating seasonal content, analyzing data, and leveraging top discounts, entrepreneurs can end the year strong.

Feel free to reach out if you need any assistance preparing your Amazon or affiliate marketing business for Black Friday 2023 success! I‘m always happy to help fellow small business owners.