When Do Snapchat Scores Update? An Entrepreneur‘s Guide

As a small business owner, you may be wondering: how can I leverage Snapchat to promote my brand? Understanding when Snapchat scores update can provide valuable insights. In this comprehensive guide, we’ll uncover everything entrepreneurs need to know about Snapchat scores.

Why Snapchat Matters for Small Businesses

With over 249 million daily active Snapchatters, this platform presents a massive opportunity to reach new audiences. Especially if you sell products or services targeting a young demographic.

However, simply posting Snaps is not enough. You need to monitor Snapchat scores to benchmark engagement.

According to Sumpto, the average Snapchat score is 148,000. While high scores don’t automatically equal more sales, they indicate your followers are engaged and interacting heavily with your branded content.

When Do Snapchat Scores Typically Update?

Snapchat scores reflect your entire history of activity on Snapchat. From Snaps sent, Stories posted, filters used and more.

But scores do not update instantly. Based on Snapchatter reports, scores tend to refresh:

  • Each time the Snapchat app opens or closes
  • A few hours after sending a burst of Snaps back and forth
  • At least once daily, even without activity

Peak Snapchat usage spans 6 PM – 10 PM nightly. So you may notice more significant overnight score bumps after evening engagement.

Why Snapchat Score Updates Can Be Delayed

While daily updates are typical, your score count may seem “stuck” at times. A few reasons for this:

  • Server Issues: Over 248 million Snaps are sent per day. With this volume, Snapchat’s servers often glitch. Updates take longer during peak evening usage times when traffic is highest.
  • Connection Problems: Poor internet connectivity can delay score updates. Ensure strong WiFi or LTE access.
  • App Issues: App crashes or updates also temporarily interrupt scores from refreshing.
  • Intentional Delays: Some experts believe Snapchat introduces intentional lags to prevent score exploitation.

So don’t panic if your score isn’t updating minute-to-minute. Lag times are normal as Snapchat’s systems catch up with your activity.

Does Your Snapchat Score Ever Decrease?

The one exception to inconsistent score updates is decreases. Your Snapchat score cannot go down under any circumstance. You don’t lose points if:

  • Someone deletes or blocks you
  • You delete Snaps previously sent or received
  • You refrain from using Snapchat for any period of time

Therefore, the best approach as a business owner is to continually create compelling Snaps that drive engagement over time. Even during quieter periods, your score will remain unchanged, ready to climb again at any moment.

Best Practices for Business Snapchatters

Posting during peak hours is critical if you want rapid visibility and score updates. According to Sprout Social, ideal times to post for peak impressions are:

  • Weekdays: 11 AM – 1 PM and 7 PM – 9 PM
  • Weekends: 11 AM – 1 PM and 5 PM – 6 PM

Additionally, utilize Snapchat’s unique features to spice up branded content. Geofilters, World Lenses in Camera View, Snap polling and Snap Ads can all help captivate audiences while boosting your score.

Finally, analyze Snap scores weekly or monthly rather than daily. This smoothes out any inconsistencies and better indicates long-term growth.

Key Takeaways

To recap, core aspects for business owners monitoring Snapchat scores include:

  • Scores update roughly once daily, more often during engaged snapping.
  • Many factors may cause scoring delays, but they eventually sync.
  • Posting during peak evening hours can drive quicker score bumps.
  • Unique features like Geofilters help capture attention, driving up scores.
  • Evaluate score trends monthly not daily to track growth.

Let me know if you have any other Snapchat questions! I’m always happy to help fellow entrepreneurs strengthen their social media strategy.