Leveraging Facebook‘s News Feed to Grow Your Small Business

As an entrepreneur and small business owner, having an effective Facebook presence is essential for reaching your target audience in today‘s digital world. With over 2 billion monthly active users, Facebook is too big to ignore. And the key to success on Facebook lies in understanding and optimizing your content for the News Feed.

What Exactly is News Feed?

News Feed is the constantly updating list of stories in the center of your Facebook homepage. It includes posts, photos, videos, links, and updates from the people, pages, and groups that you follow.

For most users, it‘s the primary place they consume content on Facebook. It‘s the first thing they see when they open the app and where they spend the majority of their time.

So if you want your content to be seen, News Feed is where your business needs to be. It allows you to reach both existing fans and new potential customers.

Why News Feed Matters for Small Businesses

As a small business owner, reaching your target audience is crucial but often challenging with limited resources. Facebook‘s News Feed provides a platform to connect with customers for free.

Posting valuable, engaging content allows you to:

  • Increase awareness – Introduce yourself to new audiences and get discovered.
  • Build relationships – Interact and engage with followers by responding to comments, questions, and shares.
  • Drive website traffic – Posts can link directly to your site or online store.
  • Promote sales – Showcase new products, run specials, highlight your offerings.
  • Establish thought leadership – Share industry expertise and insider tips.

But with the average person having thousands of potential posts in their News Feed, simply posting is not enough. You need to optimize for visibility.

How the Facebook News Feed Algorithm Works

The algorithm behind News Feed determines which posts users see and in what order. While the exact details are kept secret, Facebook has revealed some key factors:

  • Past interactions – Accounts for likes, comments, shares, clicks on your past content.
  • Post relevance – Assesses how interesting the post may be to each person based on profiles and activity.
  • Type of post – Photos, videos and links get preference over text-only posts.
  • Timeliness – More recent posts are typically ranked higher.

For businesses, the main goal is creating content that genuinely engages followers. By generating likes, comments, and clicks, you‘ll be rewarded with greater News Feed reach.

Tips to Improve Your Facebook News Feed Presence

Here are 5 tips I recommend for small businesses looking to improve their News Feed strategy:

1. Post visually appealing content – Bright, high-quality photos and videos catch people‘s attention and are more likely to be engaged with.

2. Share valuable information – Whether it‘s a special offer or unique industry insight, provide content your audience finds useful.

3. Use an eye-catching title – Summarize your post in a way that‘s intriguing yet accurate. Avoid clickbait tactics.

4. Post consistently – Posting at least once a day keeps your content fresh. Schedule posts in advance when possible.

5. Interact with your followers – Respond to comments and questions to build relationships with your audience.

My Own Success Story

I‘ve been able to grow my boutique consulting firm significantly by leveraging Facebook‘s News Feed algorithm.

Posting photos of new products along with tips for how customers can incorporate them into their wardrobes led to a 23% increase in online purchases. We saw the best results when posting 3-5 times a week.

Sharing behind-the-scenes photos from our office helped humanize our brand and made customers more excited to engage. Our top posts were those showing customers interacting with our team.

While Facebook News Feed may seem confusing at first, taking the time to understand it provides invaluable exposure for small businesses. Just focus on providing value for your audience. With persistence and optimization, you‘ll connect with more customers.