What is Facebook Protect and Why Every Small Business Should Use It

As a consultant dedicated to helping small businesses succeed, I often get asked about how to protect social media accounts from being hacked or compromised. Facebook Protect is an important security program that provides vital protections for business accounts on Facebook and Instagram. In this comprehensive guide, I‘ll explain what exactly Facebook Protect is, who should use it, and how to enable it for your business accounts.

The Purpose and History of Facebook Protect

Facebook Protect was launched in 2018 specifically to safeguard accounts of politicians, activists, journalists and other influential public figures who were targets of sophisticated hacking attacks.

Over the first two years of the program, Facebook Protect prevented nearly 1.5 million unauthorized login attempts across 50,000 high risk accounts.

Given this success, Facebook decided to expand Protect to be available to more types of accounts that face higher security risks.

The main purpose of Facebook Protect is to add barriers that prevent unauthorized logins and account access. It does this through:

  • Simplified two-factor authentication
  • Suspicious login monitoring
  • Login approvals
  • Security key support

I‘ll explain more about how each of these features work later in this guide.

Why Facebook Protect is Essential for Small Businesses

As a small business owner, you have sensitive company information, customer data, financial details and other intellectual property tied to your social media accounts. A single hack could result in catastrophic costs in terms of lost data, compromised customer trust, and damage to your brand reputation.

Some examples of small businesses that need Facebook Protect:

  • Service-based businesses that use Facebook to communicate with customers
  • Retail companies that run ads and campaigns on Facebook
  • Restaurants, cafes and hospitality brands engaging with followers
  • Consultants and agencies managing multiple client accounts

A 2021 survey found that 43% of cyber attacks target small businesses. Yet only 14% of small business owners say they are prepared for a cyber attack.

The simple truth is that as a small business, you are an attractive target for hackers. Enabling Facebook Protect provides essential precautions to secure your valuable accounts.

Key Features of Facebook Protect

Facebook Protect provides a robust set of security features to safeguard your accounts:

Two-Factor Authentication

Two-factor authentication requires you to enter a code sent to your phone or email along with your login password. This adds a critical second layer of verification. According to security experts, 2FA blocks over 99% of bulk phishing attacks.

Suspicious Login Monitoring

Facebook Protect uses sophisticated technology to monitor every login attempt in real-time. If an unrecognized device or location is detected trying to access your account, you will be immediately notified so you can take action.

Login Approvals

With Facebook Protect, you can review any new device attempting to login to your accounts and manually approve it before access is granted. This prevents unauthorized logins.

Security Key Support

For ultimate account security, you can enable a physical security key as a second form of authentication when logging in. This is recommended for business owners who want maximum account protection.

How Small Businesses Can Enable Facebook Protect

If you manage business accounts on Facebook or Instagram, here are the steps to enable Facebook Protect:

  1. Look for an invitation from Facebook to turn on Protect in your account settings. Facebook proactively enables Protect for accounts at higher risk.
  2. If you don‘t have an invitation, manually go to the Security and Login section in your Facebook account settings.
  3. Under the Facebook Protect tab, click "Get Started."
  4. Follow all prompts to turn on Protect and set up two-factor authentication.
  5. Require all employees with access to your business accounts to take the same steps.
  6. Consider adding a physical security key for anyone who logs into critical business accounts.

I recommend taking 30 minutes to carefully walk through activating Facebook Protect for all your business accounts. The protections it adds are well worth this quick and easy process.

Additional Tips to Fully Secure Your Business Accounts

While Facebook Protect provides fundamental login protections, here are some other best practices I recommend to all my small business clients:

  • Use a password manager to create strong, unique passwords for every account.
  • Add your business accounts to your personal Facebook to enable Facebook Protection.
  • Limit employee access to only critical accounts.
  • Be vigilant against suspicious emails, links and login prompts.
  • Restrict visibility of sensitive posts and limit public sharing.
  • Review all connected apps and permissions regularly.
  • Set up account recovery and legacy contacts in case you lose access.


As cybercriminals become more sophisticated, it‘s crucial for small businesses to utilize all available measures to protect their valuable social media accounts. Enabling Facebook Protect adds vital barriers that thwart most hacking and phishing attacks. Combined with other smart security practices, small businesses can drastically reduce their risk of account compromise. I strongly recommend that all small business owners take the quick steps to turn on Facebook Protect and secure their online presence. Please reach out if you need any personalized help enacting these digital security best practices for your business!