What is Amazon Prime? The Complete Guide for Businesses and Consumers

Amazon Prime is an extremely popular membership program offering fast shipping and many other benefits. Here is an in-depth look at everything it provides for both individual consumers and businesses.

Overview of Amazon Prime

Amazon Prime is a paid subscription service from Amazon that provides users with a wide array of perks and benefits. As of 2022, Amazon Prime has over 200 million members worldwide. Some key facts about Prime:

  • Launched in 2005, costs $139 per year or $14.99 per month
  • Available in 22 countries around the world
  • Key benefits include fast shipping, streaming media, photo storage, books, and discounts
  • Average Prime member spends over $1,500 per year on Amazon, vs $600 for non-members

According to surveys, the top reasons consumers signup for Prime are for the fast shipping, access to Prime Video, and discounts/deals. Companies also utilize Prime to simplify e-commerce operations.

Benefits of Amazon Prime for Consumers

Prime offers consumers a number of benefits that provide convenience and value:

Free Fast Shipping

One of the core benefits of Amazon Prime is access to free one-day or two-day shipping on over 100 million products. This allows members to receive orders quickly with no extra costs.

According to Amazon, over 10 million items are eligible for Prime one-day delivery, and millions more for two-day shipping. Prime members received 2.9 billion packages globally through fast shipping in 2021.

Same-day and one-day shipping is available in many metro areas for orders over $35. Release-date delivery ensures pre-orders arrive on release day.

Media Streaming & Entertainment

Prime Video gives members streaming access to thousands of movies, TV shows, and award-winning Amazon Originals. This includes popular licensed content as well as high-quality productions from Amazon Studios.

Comparatively, Netflix has around 3,600 movies in their catalog while Prime Video has over 4 times more at over 17,000 as of 2022.

There is also a music streaming benefit called Prime Music with 2 million songs accessible online or offline. For book lovers, Prime Reading provides unlimited access to over 1,000 ebooks, magazines, comics and more.

Amazon Photos

With Prime you get secure online photo storage for backing up your memories. Prime members receive unlimited full-resolution photo storage as well as 5 GB of video storage in Amazon Cloud Drive.

The Photos app allows viewing, organizing and sharing your images on any device. Machine learning enables handy features like facial recognition.

Exclusive Savings and Deals

Prime members get special exclusive access to deals and savings when shopping on Amazon. This includes extra discounts on select items as well as early access to Lightning Deals.

You also have access to Prime-only pricing and offers. There are also Prime-exclusive coupon codes to save money on digital subscriptions and services.

On top of this, every year Amazon holds their Prime Day event with sitewide deals exclusively for Prime members. In 2022, consumers saved $1.7 billion during the two-day sale.

Shared Benefits for Households

With Amazon Household, two adults and up to four teens/kids can share Prime benefits using two adult accounts. Each adult gets their own login, while kids share a single login.

This allows families to take advantage of free shipping and other Prime features while only needing a single membership. Share digital content like books and streaming video.

Benefits of Amazon Prime for Businesses

Beyond individual use, Amazon Prime also provides key benefits for enterprise e-commerce and businesses:

Boosted Sales and Revenue

Studies show Prime members spend significantly more than non-members on Amazon.com. Current estimates indicate the average Prime member spends $1,500 annually, compared to $600 for non-Prime shoppers.

By selling to Prime users, businesses see greater customer lifetime value. Prime members are also less likely to price shop from competitor retailers due to the convenience factor.

There are also Prime-exclusive advertising opportunities for sponsored product listings and display ads. Reach a highly engaged audience already prepared to spend more.

Faster Shipping and Fulfillment

For merchants utilizing Fulfillment By Amazon (FBA), Prime unlocks faster shipping speeds for your customers. Products shipped using FBA are automatically eligible for Prime free one-day and two-day delivery.

Walmart eCommerce advertisers found 2-day shipping through FBA increased conversion rates by 24%. By tapping into the Prime speed advantage, businesses can deliver a superior customer experience.

Increased Trust and Loyalty

The Prime badge holds significant influence with shoppers in purchasing decisions. According to Feedvisor, 66% of Prime members say they are more likely to buy from third-party sellers that are also Prime-eligible.

When customers see the Prime logo, they trust the shipping and delivery experience will be seamless. This builds loyalty over time as merchants continue delighting Prime subscribers.

Simplified Operations and Fulfillment

For sellers, Prime streamlines e-commerce operations by providing Fulfillment by Amazon services. Letting Amazon handle warehousing, packing, shipping and returns simplifies your order fulfillment.

FBA makes the end-to-end e-commerce process easier for merchants while enhancing the buying experience. Integrating with Prime puts a global fulfillment network to work for your business.

Cost of Amazon Prime for Businesses

Amazon Prime is $139 per year or $14.99 per month for regular individual members. For companies, there are special Prime business pricing options:

  • Business Prime Shipping – $10,099 annually, provides shipping benefits only
  • Business Prime – $14,999 annually, full benefits except streaming media
  • Business Prime Complete – $17,999 annually, includes all Prime benefits

Keep in mind with Business Prime that streaming content can only be used for business purposes. Multi-user accounts are available for employees.

For small businesses, it may be more affordable to start with a regular Prime membership. Then upgrade to Business Prime as you scale up.

Is Amazon Prime Worth It?

For both individuals and businesses, an Amazon Prime subscription can provide immense value in many cases. But is it worth the investment for you? Here are some key factors to consider:

Frequency of Amazon purchases – The more regularly you shop on Amazon, the more worthwhile Prime becomes for shipping savings. Around 20+ orders per year can justify the annual fee.

Usage of streaming/other benefits – If you‘ll regularly use the included entertainment perks like Prime Video and Music, that‘s extra value beyond just shipping.

Need for fulfillment/operational simplicity – For businesses managing e-commerce logistics, Fulfillment by Amazon services bundled with Prime provide major efficiency gains.

Competing priorities – For consumers, assess entertainment budgets to determine if another streaming media subscription provides more value.

Analyze your unique shopping patterns, entertainment preferences, and business requirements. Take advantage of the 30 day free Prime trial to experience the benefits first-hand.

For the right customer profile, an Amazon Prime membership more than pays for itself each year. Evaluate the above factors to determine if it meets your needs.