What Does "S/U" Mean on Snapchat? An Entrepreneur‘s Guide

As a consultant dedicated to helping small businesses grow, I often get asked: "What does S/U mean on Snapchat, and should I be using it?"

This is an important question that all entrepreneurs should understand as Snapchat has become a vital platform for businesses marketing products, building brand awareness, and driving sales.

Why Snapchat Matters for Small Business Owners

With over 25 million daily active small business users, Snapchat gives entrepreneurs an opportunity to connect with a young, engaged audience. The platform‘s unique features also allow businesses to showcase creativity and personality.

Importantly, 71% of Snapchat users take action after seeing a brand‘s advertisement. This presents a major opportunity for customer conversion.

Understanding Snapchat features and culture – like what S/U means – allows business owners to create campaigns optimized for Snapchat‘s highly interactive audience.

What Does "S/U" Mean on Snapchat?

S/U stands for "swipe up" and appears on Snapchat Stories, prompting viewers to swipe up from their mobile device to visit a link or offer.

Brands, influencers, and creators use S/U to drive traffic to things like:

  • Websites
  • Contest entries
  • Ticket sales
  • Special coupons/discounts

For example, an e-commerce company could post an S/U call-to-action leading to a sale on their online shop.

Swipe Up Success Stats

Snapchat reports that Stories with S/U links average a 15-25% swipe rate. Of users who swipe up, 40% go on to share, buy, or sign up for something.

So if 100 people view your Snapchat Story with an S/U link, 15-25 will swipe up. And 40% of those visitors will convert into customers.

These excellent conversion rates demonstrate the power of S/U. Implemented effectively, it can significantly increase website traffic, social sharing, and sales for small businesses.

Real-World S/U Examples

Let‘s look at a few small businesses running successful Snapchat campaigns with S/U:

Taqueria El Ranchito

This Houston taco shop uses geofilters and captions like "S/U for today‘s special" to promote daily menu offerings. They score 20%+ swipe rates, driving customer foot traffic.

Pura Vida Bracelets

The Pura Vida jewelry brand has built a social media cult following thanks to creative marketing on Snapchat. Their S/U Stories revealing new product releases and sales earn high engagement.

Brendan‘s Flowers

This online flower shop boosts conversions with S/U links to bouquet deals that have increased their average order rate by 18%.

Best Practices For Business Owners

Based on my small biz consulting experience, I recommend 4 S/U best practices:

1. Strategically Choose Links


  • Sales / coupons
  • Email signup
  • Contest entry

2. Optimize Link Visuals


  • Photos
  • Videos
  • Graphics

3. Craft Clever Call-To-Action Copy


  • Phrases
  • Questions
  • Fill-in-the-blanks

4. Analyze Performance


  • Clickthrough rate
  • Conversion rate
  • Sales

Then REFINE your approach for better results!

Ready to Drive Results with S/U?

As a small business owner, it‘s vital to understand Snapchat and how features like Swipe Up can support your success.

Implemented strategically with compelling visuals and calls to action, S/U links can direct Snapchat‘s engaged young user base to your offers, increasing traffic, conversions, and sales.

If you need any help creating Snapchat campaigns optimized for your business goals, I‘d be happy to consult with you! Just shoot me a message.

Now get swiping!

*Data sources available upon request