20 Must-Know Voice Search Statistics for Small Businesses in 2024

As a consultant who assists entrepreneurs in growing their small businesses, I often advise my clients to focus on search engine optimization. But recently, I have been guiding them more and more into a new, emerging area – voice search optimization.

Why this shift? With the meteoric rise of voice assistants like Alexa and Siri along with smart speakers like Google Home, voice search has exploded in popularity over the past few years. And the growth shows no signs of slowing down.

This revolutionary new way people are searching the internet and making purchases presents a tremendous opportunity for small business owners. But only if they adapt.

Based on my experience, here are 20 up-to-date statistics that demonstrate why optimizing for voice search needs to be a top priority:

Massive Global Adoption of Voice Assistants

  1. There are currently over 4.2 billion voice assistants in use around the world. This includes Siri, Alexa, Google Assistant accessed on mobile devices, smart speakers and more. We‘ve reached mainstream adoption. [1]
  2. 55% of U.S. households already own at least one smart speaker. Penetration rates vary by country, with China expected to reach 85% by 2023. [2]
  3. By 2024 over 75% of U.S. households are forecasted to use a voice assistant each month. As the technology continues improving, adoption will only accelerate. [3]

Surging Daily Usage Reveals Preference for Voice

  1. 60% of smart speaker owners use their device daily. This equates to over 50 million Americans interacting via voice every day. [4]
  2. Another study found 71% of consumers actually prefer voice search over typing queries. People find speaking more convenient, natural and quicker. [5]
  3. Half of all searches will be voice searches by 2020 – an astonishing figure indicating voice‘s dominance. [6]

Consumers Embrace Voice for Local Discovery & Purchases

  1. 58% of mobile voice search users employed voice to find local businesses in 2019. Are they finding your business? [7]
  2. Conversion rates from voice searches about local businesses have increased 129% over the past two years, vastly outpacing non-local conversions. Capitalize on this! [8]
  3. 40% of voice assistant users have made a purchase online after hearing a voice advertisement. This opens a new avenue for customer acquisition and sales. [9]
  4. In fact, voice search has already driven $2 billion in sales globally. This figure will rise exponentially as adoption reaches new heights. Small businesses must seize this revenue opportunity. [10]

Accelerated Innovation Points to the Future

  1. The race to dominate voice tech is in full swing. Amazon and Google aim to make Alexa and Assistant available on over 1 billion devices by the end of 2019. [11]
  2. Voice recognition accuracy has reached 95%. Coupled with AI that generates human-like conversations, the technology now delivers seamless utility. [12]
  3. Consequently, 65% of smart speaker owners say they can’t imagine living without their device even if they only bought it recently. They’ve already grown dependent on the convenience. [13]
  4. Voice search results are now being delivered 4 times faster than typed search – in under 5 seconds! It‘s clear why more people prefer this. [14]

Global Voice Search Growth Shows No Signs of Slowing

  1. In 2018, over 3.25 billion voice searches were conducted per month. This figure is forecasted to double to 6.5 billion by 2020. [15]
  2. Last year, 27% of mobile searches were voice searches. In 2020, voice search will account for 50% of searches. [16]
  3. By 2023, forecasts predict 25% of all searches across devices will be voice searches. Yet more evidence of its rise to dominance. [17]

Optimization is Crucial to Ranking & Revenue

  1. Currently, 70% of sites ranking on the first Google results page for voice queries have been optimized for voice search. To gain visibility, you must optimize too. [18]
  2. A similar study found that over 70% of top voice search results came from sites with HTTPS security – another easy optimization to implement. [19]
  3. 22.8% of SEO experts now say voice search optimization should be an area of focus. I couldn‘t agree more from my experience in the industry. [20]

As you can see from all the data, voice search is transforming the digital landscape. This creates an opportunity for small business owners to get ahead of the curve.

Here are my top tips for capitalizing on the voice revolution:

  • Optimize website content for conversational queries
  • Prioritize mobile optimization
  • Create voice-friendly ads
  • Invest in schema markup that helps voice assistants understand your business
  • Track voice search analytics to inform efforts

I urge all entrepreneurs and small business leaders to take the initiative on voice search now. Doing so will future-proof your online visibility while securing a new source of traffic and revenue. Feel free to reach out for guidance optimizing your presence – I‘m always happy to help fellow small business owners succeed.

The time to embrace voice is now!


  1. Statista
  2. Voicebot.ai
  3. Juniper Research
  4. NPR and Edison Research
  5. PwC
  6. Comscore
  7. BrightLocal
  8. Moz
  9. Oberlo
  10. WebFX
  11. The Motley Fool
  12. Towards Data Science
  13. ThriveMyWay
  14. Backlinko
  15. Juniper Research
  16. Comscore
  17. SMX Advanced
  18. Yaguara
  19. Moz
  20. Demand Sage