As a consultant who advises small and medium businesses on digital marketing strategies, I‘m often asked about the best ways to grow a following on Instagram.
One option that comes up frequently is growth services – companies that promise to boost your Instagram profile through automated liking, following, and engagement tactics. Trusy Social is one of the most well-known players in this space.
In this in-depth review, I‘ll share my perspective on whether Trusy Social is a smart and ethical option for small business owners looking to expand their Instagram reach.
How Trusy Social Works
Founded in 2018, Trusy Social offers packages starting at $69 per month designed to grow Instagram accounts through automated engagement powered by bot networks and algorithms.
Once you connect your profile, Trusy Social‘s software analyzes your account and then performs actions like:
- Liking and commenting on posts using bot-run accounts
- Following and unfollowing target accounts
- Entering hashtags and locations to expose your content
The service engages with thousands of users per month, hoping to convert them into followers and engagement for customers.
The Good: Reasons to Consider Trusy Social
It delivers follower growth: Based on user reviews, Trusy Social consistently boosts follower counts at expected rates. The company has grown large accounts by thousands per month. For small businesses, the entry-level $69 plan can add 100+ targeted followers weekly.
The process is hands-off: You simply connect your profile and their software handles the automated engagement 24/7. For time-strapped business owners, this convenience can be appealing.
Cost is relatively affordable: With packages starting at $69 per month, the service won‘t break the bank for most professional accounts. When weighed against the time cost of manual growth, it can offer strong ROI.
Followers appear high-quality: Trusy Social focuses on target followers, not bots. Reviews suggest the new followers are real, active accounts in their niche.
The Bad: Key Downsides to Consider
Sustainability is questionable: While initially effective at adding followers, some users complain that new followers soon unfollow or disengage. Without truly connecting with users, growth may not stick.
Engagement metric impacts are mixed: Some note that Trusy Social drove their engagement down, likely due to bots mindlessly spamming comments. High-quality engagement requires strategic interactions.
There are ethical concerns: Services that use bot networks and inauthentic engagement to grow follower counts are controversial. Some consider these practices a form of false advertising and manipulation.
Recent algorithm changes: Instagram now limits reach for accounts that use third-party services for growth. Trusy Social‘s tactics can get your posts throttled by the algorithm.
It may increase ban risks: While Trusy Social claims safety, some users have reported bans after signing up. Instagram prohibits bot networks and aggressive growth tactics.
Expert Alternatives for Organic Instagram Growth
While growth services seem appealing, as a consultant I always recommend fully organic and ethical growth strategies for long-term success:
- Improve your content strategy: Post high-quality, valuable content consistently in your niche. Use relevant hashtags. Create content formats that spark engagement like reels.
- Optimize your Instagram profile: Include keywords in your bio and links to drive traffic. Refresh your profile aesthetics to look polished and professional.
- Engage your community: Reply to comments, ask questions in captions, and like photos from followers. Build genuine connections.
- Run promotions and contests: Encourage user-generated content and shares by running giveaways and contests. Offer discounts for follows.
- Use auto-scheduling tools: Schedule your posts in advance using tools like Later or Hootsuite to post consistently.
- Leverage influencer collaborations: Work with micro-influencers in your niche to create co-branded content and cross-promote.
- Analyze data and trends: Use Instagram and social media analytics to determine optimal posting schedules, top-performing content, peak user times, and other data-driven insights.
- Advertise strategically: Invest ad dollars into precise targeted ads optimized for conversions rather than vanity metrics.
The Verdict: Trusy Social Works, But Proceed With Caution
In closing, services like Trusy Social can deliver on their promises of added followers and engagement. However, for long-term Instagram success, the smart play for small businesses is to avoid risky shortcuts and instead lay the foundations for organic, sustainable growth.
If you do choose to experiment with Trusy Social, proceed with realistic expectations and closely monitor effects across your metrics. Maintain an ethical, user-first approach with your account practices.
With some strategic effort put into organic content and community building, your brand can grow on Instagram the right way – even if takes a bit more patience and work.