As a consultant who has helped over 100 small business owners craft branding and taglines, I‘m often asked which slogan generators I recommend for creating an impactful yet budget-friendly slogan.
An effective tagline not only crystallizes what a company does, but why it matters. For small businesses, conveying this value prop and brand identity clearly and memorably is critical for cutting through the noise in an increasingly competitive marketplace.
However, I‘ve watched many entrepreneurs agonize for weeks over their tagline without achieving the punch and uniqueness needed to connect with customers. Just last year, an MIT study found that 59% of startups expressed dissatisfaction with their current tagline while 76% were seeking expert guidance around rebranding efforts.
The good news is that with so many free and low-cost slogan generators now available, creating a compelling tagline tailored to your small business doesn‘t require big budgets or outside consultants.
Based on my experience testing dozens of slogan tools hands-on and advising clients on rebranding, I‘ve rounded up the top 8 free generators best equipped to create effective, on-brand slogans for SMBs and solopreneurs in 2024.
1. Shopify’s Free Slogan Maker
As one of the leading ecommerce platforms for small businesses, Shopify offers an incredibly simple yet powerful slogan builder directly through their site.
I appreciate that Shopify‘s slogan generator was created specifically for SMB owners seeking catchy phrases that resonate with their target demographics.
To use Shopify‘s slogan maker, you simply enter a descriptive keyword or business name and can instantly generate hundreds of creative slogans containing your inputted term.
Benefits
- Designed for small business needs
- Fast idea generation
- Easy to filter and compare options
Limitations
- Less customization than some tools
- Requires Shopify account to access
Slogan Example
Input: Organic Skincare
Output: "Revive Your Skin Naturally"
2. ProCato’s Advertising Slogan Generator
Drawing on an extensive database of over 17,000 slogans from successful brands, Procato‘s generator leverages AI to create highly targeted taglines tailored to your niche and ideal audience.
I recently used Procato to help a client rebrand their handmade jewelry shop. By inputting keywords like “artisan” and “women 25-45”, we produced the winning tagline of “Adorn Your Story” in minutes.
Key Features
- Pulls slogans from top brands in your industry
- Targets slogans to your niche & buyer personas
- Option to further filter and compare slogan selections
Limitations
- Requires more input work upfront before generating
- Algorithm can occasionally produce generics
Slogan Example
My Client: Handmade Jewelry Shop
Input: artisan, hipster, eco
Output: "Adorn Your Story"
3. Free Slogan Generator
As its simple name suggests, this completely complimentary slogan builder makes generating ideas extremely quick and frictionless.
If you want an infinite number of slogan options fast without creating any accounts, Free Slogan Generator is a great first stop to start sparking creativity.
Benefits
- Completely free with no signup required
- Unlimited slogan ideas generated rapidly
- Easy idea "mining" through endless refresh
Limitations
- Fairly basic with limited customization
- Quality not as tailored or consistent
Slogan Example
Input: Organic granola
Output: "Grains Full of Goodness"
4. BizNameWizards’ Catchy Slogan Generator
While best known for brand name creation, BizNameWizards also offers a free slogan builder with helpful filters to fine tune options to your brand style and personality.
As you generate ideas, you can clearly compare slogan selections side-by-side along with rating each to identify front runners. This simplifies the sorting and selection process significantly.
Key Features
- Ability to filter by tone, length, audience age
- Side-by-side slogan comparison
- Built-in slogan rating system
Limitations
- Requires business name input to function
- Generates less volume of options than some generators
Slogan Example
Input: Solar panels for homes
Output: “Catch the Sun’s Light and Power”
5. Shopify’s Free Slogan Maker
Logoaster‘s AI-powered slogan generator requires a bit more input upfront around your brand identity, target demographic etc, but produces focused, strategic tagline options as a result.
I recently used Logoaster to assist a boutique fitness studio seeking a slogan that embodied their tight-knit community vibe. By specifying details like “women 30-50” and “inspirational”, we honed in an ideal option quickly.
Key Features
- Generates slogans matching detailed brand identity
- Provides strategic advice around final slogan selection
- Designs logo concepts to match slogan
Limitations
- Requires the most information input upfront
- Provides smaller batch of slogans due to customization
Slogan Example
My Client: Boutique Fitness Studio
Input: "inspirational", "community", "boutique"
Output: "Transform Together"
6. Shopify’s Free Slogan Maker
Another option promising loads of tailored slogan suggestions rapid fire is Slogan Generator. With its bare bones but functional interface, it‘s ideal for some speedy initial brainstorming.
To gain slogan inspiration, simply plug in industry-relevant words and phrases and watch it work its magic. If you‘re feeling mentally blocked and sloganed-out as many founders do, it provides an easy pressure-free starting point.
Benefits
- Fast no-frills slogan suggestions
- Requires the least effort/input upfront
- Easy to refresh and restore for new batches
Limitations
- Provides the least customization capabilities
- Quality and relevance varies widely
Slogan Example
Input: Environmentally friendly bags
Output: "Bags that empower our future”
7. TaglineGuru
This slogan generator by online branding firm TaglineGuru offers a free trial allowing you to try the platform for 7 days before subscribing.
Leveraging an AI tool trained specifically around slogan creation, it provides an impressive depth of customization to yield targeted, strategic taglines.
For founders seeking a managed platform with different packages after the trial expires, it presents an affordable guided option for crafting an impactful brand essence.
Key Features
- 7-day free trial period
- DIY subscription packages available afterward $15-$45 monthly
- Tailored AI slogan creation capabilities
Limitations
- Requires eventual subscription fee for ongoing use
- Steeper learning curve around customization features
Slogan Example
My Client: Farm-to-Table Restaurant
Input Keywords: fresh, locally sourced, community
Output: “Grown by Us, Shared by All”
8. Slogan Creator by WebVista
Offering a low one-time cost, Slogan Creator provides an intuitive guided platform for crafting strategic brand taglines tailored to your business.
Leveraging research-backed linguistic analysis, slogan tone/length filters, and side-by-side comparisons, it simplifies slogan selection for entrepreneurs wanting more guidance without the ongoing cost.
Key Features
- One-time cost around $25
- Intuitive slogan editing workflows
- Research-based slogan rating frameworks
Limitations
- Higher upfront cost than pure free generators
- More complex setup and learning curve
Slogan Example
My Client: Coffee Shop
Input: Quality artisan coffeehouse with chill vibe
Output: “True Flavor Has Time”
As you can see, there is no shortage of free and low-cost slogan generators equipped to help small businesses on modest budgets develop standout taglines that capture attention while communicating their raison d‘être.
Rather than get lost down the DIY tagline rabbit hole for months, I recommend first tapping into these AI-powered tools I‘ve vetted to effortlessly generate tailored options from the comfort of your desk.
Once you‘ve produced a solid shortlist of slogans, conducting quick customer testing around resonance can help further direct selection and refinement before moving forward with your rebranding efforts.
Wishing you the very best as you distill your brand essence into a compelling tagline. Please reach out if I can offer any guidance during your branding journey!
