The Complete Guide to SoundCloud Statistics for 2023

As a consultant helping artists and music industry professionals, I‘m constantly researching the latest stats and trends on top streaming platforms like SoundCloud. With over 200 million tracks and tens of millions of active users, SoundCloud offers massive opportunity for music lovers and creators alike.

In this comprehensive guide, we‘ll dive deep into the most important SoundCloud statistics to know for your business in 2023. Whether you‘re an aspiring musician looking to analyze your audience or a label looking to discover new talent, these stats will provide invaluable market insights.

A Detailed Look at Key SoundCloud Demographics

Understanding who uses SoundCloud is critical for any music marketing strategy. Let‘s analyze some of the top user statistics:

  • 75.3 million monthly active users as of 2022 (Statista)
  • 51% of users are under 35 years old (Forbes)
  • 69% are male (Statista)
  • Top 5 listener countries are the USA, Brazil, France, Germany, and the UK (Business Insider)

As you can see, the 18-35 demographic makes up over half of SoundCloud‘s listeners. This reflects the platform‘s popularity with millennials and Gen Z.

The slightly higher percentage of male users indicates an audience passionate about hip hop, EDM, and other male-dominated genres.

For musicians, marketing on SoundCloud will mean optimizing for a young, male-skewing audience concentrated in urban US, European, and Brazilian markets.

creator Community Continues Rapid Growth

Over 30 million creators have uploaded music to SoundCloud as of 2022. The creator community is vital to the platform, so let‘s analyze some key stats:

  • 57% identify as hobbyists vs professionals (Forbes)
  • Top genres are Pop, Rap/Hip Hop, Electronic, Rock, R&B (Next Big Sound)
  • Thousands of creators have 100k+ followers
  • Major artists like Post Malone, Lil Uzi Vert, and Billie Eilish broke through on SoundCloud

SoundCloud‘s Top Creator Genres

While most creators are still amateurs, the platform has launched whole careers. This gives aspiring artists a real shot at discovery.

For labels and music marketers, SoundCloud is the place to find rising talent before competitors. I always advise clients to closely track up-and-coming creators in their genre.

Music Catalog Continues Massive Growth

With over 224 million tracks as of 2022, SoundCloud hosts an enormous catalog of music. Let‘s look at the key stats:

  • 224+ million tracks available
  • 75% increase in catalog size since 2017 (Business Insider)
  • 1 million+ new songs, sets, podcasts added weekly
  • Genres span House, Techno, Drum & Bass, Hip Hop, R&B, Pop, Rock, Latin, Classical, K-Pop, Audiobooks, and more

For context, Spotify has "just" 82 million tracks as of 2022. SoundCloud‘s greater catalog size showcases its strength as a broadcaster and discovery platform.

For artists, these 224 million tracks represent massive potential exposure. But it also means your work needs to stand out from the crowd. Leverage niche genres and targeted promotions to get heard.

Listening Behavior: Mobile and Evening Listening Dominate

How and when people listen on SoundCloud is equally important. Let‘s break down some top listening stats:

  • 93% of listening occurs on mobile (SlashData)
  • Average session length is 25-30 minutes (Rolling Stone
    )
  • Peak listening times are evenings between 6-9 pm (Next Big Sound)
  • Top listening countries are USA, Brazil, and India (Statista)

SoundCloud Listening Peaks in The Evenings

These stats tell us listeners are on SoundCloud to fill spare moments through mobile. Short average sessions mean creators need to hook listeners fast.

Targeting evening drivers home from work can maximize listens. And geo-targeting promotions to top listening countries like the USA will yield the best results.

Key Takeaways for Artists and Music Marketers

Taking a data-driven approach using these SoundCloud statistics will maximize your chance of success on the platform.

Some key tips based on the stats:

For Artists:

  • Tailor your music and brand to younger demographics
  • Leverage genres like Pop, Hip Hop, and EDM popular on the platform
  • Cultivate a loyal following by engaging fans
  • Promote actively at evenings and weekends when listening peaks

For Marketers:

  • Target 18-35 urban music fans, especially in the USA, Brazil, and Europe
  • Uncover rising talent before competitors by tracking metrics like followers and listens
  • Optimize audio and landing pages for a mobile-first experience
  • Focus paid promotions during peak evening listening times

By deeply understanding the SoundCloud audience and ecosystem using this data, creators and marketers alike can find success.

Conclusion

These SoundCloud statistics provide a blueprint for any creator or music marketing pro looking to excel on the platform in 2023.

The key is combining this data with your unique goals to develop the right content and promotion strategy. Done well, SoundCloud remains an essential platform for discovery, career-building, and hits.

As your small business consultant, I hope this deep dive into SoundCloud data was helpful. Let me know if you have any other questions! I‘m always happy to dig up the latest stats and trends to guide your strategy.