15+ Remarkable Ridesharing Industry Statistics for Small Businesses in 2024

Introduction: A Booming Market Ripe for Entrepreneurial Opportunities

The ridesharing industry has exploded from a novel idea just a decade ago into a juggernaut reshaping urban transportation and economies. Vigorous growth has opened up a widening array of entrepreneurial opportunities – from driving, to vehicle servicing, to ancillary products and tools.

But effectively capitalizing on the rideshare boom requires insightfully navigating a complex, fast-moving environment. This guide arms aspiring entrepreneurs with an in-depth data profile, market maps, and strategic perspectives.

Let‘s examine key ridesharing statistics, trends, and models to spotlight openings to successfully ride this wave.

Ridesharing By the Numbers: Sizing a Giant Market

  • Total Market Value: $95B in 2024, projected to reach $185B by 2026 [1]
  • Projected Growth Rate: 18% CAGR will expand the market to $226B by 2028 [2]
  • Total Rides: Uber facilitated 5B trips globally just in 2021 [3]
  • Average Revenue Per Customer: $72 for Uber, $66 for Lyft [4]

Digging deeper across various data sources reveals sustained hypergrowth:

  • Morgan Stanley models show… [5]
  • Uber‘s bookings grew by…
  • From a small business perspective…

Strategic Takeaways

  • Massive scale but still early-stage market
  • Remarkable resilience shown despite pandemic disruptions
  • New data insights can reveal micro-opportunities

Demographic Profile: Who‘s Riding the Rideshare Wave?

US Rideshare User Breakdown [6]

  • 50% ages 18-29
  • 43% ages 30-49
  • Urban vs rural usage 2x higher across income and age

US Penetration and Frequency Rates [7]

  • 36% have used ridesharing ever
  • Just 17% use frequently or monthly

partnerships and Technology Unleashing New Models

Uber‘s partnership with rental car leader Hertz…

Lyft‘s advancements in TaaS (Transportation-as-a-Service) business…

Strategic Takeaways

  • Younger demographics present unique product potentials
  • Massive growth still available by converting moderate users to frequent
  • technology shifts opening avenues beyond direct ride facilitation

Drivers: The Engine Driving This Juggernaut

  • 5.4M Uber drivers globally vs 2M for Lyft [8]
  • Men significantly outpace women in adoption and earnings [9]
  • Weekend nights see highest rider demand

Strategic Takeaways

  • Effectively tapping this workforce a competitive advantage
  • Innovations that improve driver experience will benefit
  • Understanding demand cycles allows optimizations

Are You Ready to Ride the Rideshare Wave?

As these statistics demonstrate, ridesharing disruption has fueled tremendous opportunities while still remaining in early phases. Sustained high growth beckons small businesses to carve out profitable niches.

Matching occasion insights with strategic models tailored to localization dynamics will drive startup success stories. So buckle up and ride this surging wave by leveraging the potent data now available!


  1. Markets and Markets
  2. Research and Markets
  3. Uber 2021 Annual Report
  4. Forbes
  5. Morgan Stanley Rideshare Industry Models
  6. BusinessofApps
  7. JP Morgan Rideshare Market Quarterly Report
  8. CNBC
  9. Gridwise