20 Key Instagram Reels Statistics for Small Businesses in 2024

As a consultant who assists entrepreneurs in optimizing their social media marketing, I cannot emphasize enough the opportunities Instagram Reels presents. Here we‘ll explore the data and trends every small business needs to know in order to generate success on one of the fastest growing ad platforms.

Engagement and Usage Stats

Reels usage continues its massive growth, creating avenues to reach customers in a native, engaging video format.

  • Over 17.6 million hours of Reels are watched daily – that‘s nearly 2 billion hours per year! Even more impressively, the typical Reel sees a 3-5% engagement rate compared to under 2% for feeds. Clearly, followers actively want to consume this content.
  • You can attribute this to the immersive nature of short form vertical video. 74% of Instagram users have created Reels, compared to only 49% posting TikTok videos. The feature is highly intuitive even for casual creators.
  • With 2.35 billion monthly Instagram users and growing, the reach potential is astounding. I tell all my consulting clients – you simply must have a Reels strategy to access this audience!

As the saying goes, the numbers don‘t lie. Let‘s explore who specifically is watching…

Demographics – Who is Watching

Understanding your target viewer helps create content that uniquely resonates with their preferences.

  • Instagram maintains impressive gender parity – 51% of users are female, 49% male. You won‘t struggle to engage either group.
  • The highest engagement comes from the core 25-34 year old demographic that comprises over 30% of the Instagram audience. Focus trends and culture popular with millennials.
  • However, do not neglect Gen Z! 30% of users fall between 18 and 24 years old. Formats like Reels tend to perform well among the youth.

Now that we know who watches Reels, let‘s discuss how this viewership converts to sales…

Driving Conversions and Sales

While branding and engagement have inherent value for businesses, your stakeholders will be delighted to know:

  • An astonishing 77% of Indian Instagram users made purchases influenced by Reels content. I expect similar commercial intent across geographic regions.
  • Indeed, over 50% of all Instagram users discover new products via the Explore page and Reels tab where viral videos can take off exponentially.
  • As an entrepreneur, you can directly convert interested viewers into sales with innovative Shopping tags on Reels. Or drive traffic to your online store through swipe up links. The pathways exist within the platform to create a strong, trackable ROI.

Now let‘s turn our attention to best practices for creating content…