As a small business owner, having an updated, optimized Facebook presence is essential for reaching customers. With over 2.9 billion active monthly users, Facebook offers unparalleled opportunities to connect with potential clients and grow your brand.
This comprehensive guide will teach you how to update all aspects of Facebook in order to maximize your business presence. Follow these best practices consistently to engage further with existing customers and expand awareness to new ones.
Step-by-Step: Update Facebook Apps Across All Devices
The Facebook app forms core functionality like notifications and messaging across mobile devices and computers. Keeping your app version updated ensures access to the latest features and security enhancements.
Updating on Android
Over 75% of Facebook‘s mobile usage originates from Android devices globally. Follow these steps to update:
- Open the Google Play Store app
- Tap ≡ menu » My Apps & Games
- Locate Facebook app » Tap Update
- Allow install once available
Updating takes just a few minutes and will show in your notification tray once complete.
Updating on iPhone/iOS
To update on iOS, including iPhone:
- Launch the App Store
- Tap profile icon » Available Updates
- Find Facebook app » Tap Update
- Enter Apple ID credentials if prompted
- App will update automatically
The Facebook app averages 4.8 stars across over 11 million iOS user reviews.
Updating the Facebook app on iPhone. Image via PC Mag
Troubleshooting Update Issues
If facing issues updating, try these troubleshooting tips:
- Restart your device
- Enable automatic app updates
- Reinstall the Facebook app
- Clear app cache and data before reinstalling
- Ensure internet connectivity
Following these best practices for keeping apps updated will prevent crashing, bugs, and other technical frustrations.
Customizing Your Facebook Profile
Your profile represents your brand identity and primary presence visible to customers on Facebook. Optimizing it for visibility and engagement should be an ongoing effort.
Step 1: Update Profile & Cover Images
The profile and cover images are the first visual impression visitors will get.
For best results:
- Use high resolution, eye-catching photos
- Display your logo, products, or branded imagery
- Ensure proper sizing and alignment
- Refresh images quarterly
Step 2: Complete the About Section
The About section expands your ability to share information on your business, products and services, company history and more. Filling this out in detail is essential.
Be sure to include:
- An engaging profile bio statement
- Overview of offerings
- Founding and company information
- Contact methods
- Active website URL
73% of customers are more likely to buy from brands with detailed About information and complete profiles.
Step 3: Set Profile Visibility
Control exactly who can view your Facebook presence by configuring visibility settings:
Use the detailed options to limit visibility from broader public access or customize preferences. This ensures company information is only visible to your target customers.
Recommended settings for business pages:
- Public access to primary company information
- Restrict personal contact details
Continually optimizing your profile improves discoverability and engagement over time.
Managing Your Facebook Page
Business pages host the bulk of your interface with customers – updates, post engagement, reviews and more. Just as with your personal profile, comprehensive management is vital.
Step 1: Update Page Details
The base page details communicate core information on offerings, location and contact methods. Keep these current by:
- Ensuring business hours are accurate
- Updating location fields if applicable
- Adding new contact details as available
- Making visibility adjustments
Step 2: Refresh Page Content
Well structured, valuable page content will organically boost engagement.
Best practices include:
- Posting updates 2-3 times per week
- Using a content calendar to space varied content
- Responding to all comments and queries in a timely manner
- Analyzing post insights to identify well-performing content types
- Avoiding self-promotion fatigue by mixing industry articles, behind the scenes imagery, etc alongside directly promotional content
Example Facebook page content from Sprout Social
Step 3: Cultivate Reviews
Reviews and recommendations provide essential social proof. Proactively encourage happy customers to leave reviews by:
- Following up after purchases to check on satisfaction
- Occasionally running review capture campaigns through email or web popups
- Responding professionally to any negative reviews
92% of people read businesses reviews before making buying decisions – cultivation should be continual effort.
Maintaining Your Group
Groups allow direct connections between multiple interested page visitors. They can be excellent sales funnels when cultivated intentionally.
Step 1: Outline Rules and Expectations
Well-defined group guidelines enable constructive community engagement. Be transparent by covering:
- Topics allowed and prohibited
- Self-promotion policies
- Requirements for entry (approval, questions)
- Consequences for violations
Updating as your group evolves prevents disruptive behavior before it begins.
Step 2: Designate Moderators
Relying solely on yourself to administer a group is unrealistic long-term. Build a team of 3-5 trusted moderators including:
- Engaged group members
- Social media or customer service team members
- Non-affiliated professionals
Grant privileges through the Admin Roles menu. Provide guidelines explaining responsibilities:
- Monitoring discussions
- Reporting violations to admins
- Modeling constructive engagement
- Welcoming new members
With shared moderation, your group can grow exponentially without compromise.
Step 3: Drive Engagement
Interact, pose questions and otherwise stimulate activity in your group. Offer exclusive perks around:
- First access to new products
- Discount codes
- Giveaways and contests
Incentives encourage existing members to participate while attracting new ones organically.
Stay Diligent With Account Maintenance
Like any marketing initiative, success requires continued effort. Schedule time weekly to:
- Review profile visibility and utilize post/engagement insights for optimization
- Refresh cover images & post creative
- Respond to outstanding notifications and messages
- Check for updated versions across devices
- Follow up on leads and conversations generated from content
Sample calendar view for scheduling Facebook marketing. Image via Sprout Social
Developing these tasks into consistent habits will keep your presence professional, engaging, and driving sales long-term.
Let‘s Optimize Your Presence
As an experienced entrepreneur, I understand how vital proactive social media marketing is for small business – yet also time intensive.
I offer professional management services, including content creation, engagement growth strategy plans tailored to your brand needs. Get in touch today for a free consultation on next steps!