How to Unpublish a Facebook Page: The Ultimate Guide for Businesses

As a social media advisor for small businesses, I often get asked how to temporarily unpublish a Facebook page.

Why would you want to unpublish rather than delete your page? Here are the top reasons businesses choose this option:

  • Take a break from active page management
  • Make major changes to the brand or page
  • Resolve account issues or glitches
  • Analyze performance without public visibility

According to Sprout Social, 17% of brands have unpublished their Facebook page at some point. So you‘re not alone if you‘re considering it!

This comprehensive guide will walk through how to unpublish your Facebook page, implications to understand, tips to do it smoothly, and how to reactivate when ready.

Step-by-Step: How To Unpublish Your Facebook Page

Unpublishing your Page takes just a few clicks, but it‘s important to follow the right steps:

Facebook page settings screenshot

Access Page Settings

  • Log into your Facebook account and go to your Page.
  • Click the down arrow in the top right corner and select Settings.

Navigate to Page Visibility

  • In the left sidebar, click Page Visibility under General.

Page visibility settings screenshot

Choose Unpublish Page

  • Under the Publish Page section, click Edit.
  • In the pop-up window, select Unpublish Page.

Confirm and Save

  • Facebook will ask you to confirm unpublishing your Page. You can leave feedback on why.
  • Click Next, then Confirm to complete unpublishing.

Once you hit Confirm, your Page will instantly become invisible to non-admins.

What Happens When You Unpublish a Facebook Page

When your Page is unpublished, here‘s what users will see:

  • Visiting your Page directly will show an error or Page not found message.
  • The Page will no longer appear in Facebook search results.
  • Existing fans won‘t see new posts from your Page in their feed.
  • You cannot accumulate new Page likes or followers.
  • Only admins can view or edit the unpublished Page.

Key things to know:

  • Analytics are still visible to admins when unpublished.
  • Ad accounts are paused by default if the Page is the ad account holder.
  • Insights data remains intact and will resume recording when republished.

Unpublishing is not the same as deleting your Page. All content remains and can be reactivated at any time.

When Should You Unpublish Instead of Delete Your Facebook Page?

Generally, unpublishing makes sense if:

  • You need a temporary break from managing your Page.
  • You plan to rebrand, overhaul content, or shift your business model.
  • Your account is hacked or has major glitches.
  • You want to analyze performance without public visibility.

Reasons to just delete your Page include:

  • You are closing your business or offering permanently.
  • You want to start fresh with a new brand or Page.
  • Your account has been permanently banned or disabled by Facebook.

Unpublishing offers more flexibility if you want the option to restore your Page. Deleting is permanent.

Tips for Unpublishing Your Facebook Page Smoothly

Follow these tips for a seamless unpublishing process:

  • Download a backup of your Page‘s content like posts, photos, and videos.
  • Let your followers know you are unpublishing and when to expect you back.
  • Consider hiding your Page instead if you still want admins to view analytics.
  • Deactivate your Page if you want it completely removed but recoverable.
  • Delete your Page only if you are certain you want it gone permanently.
  • Keep monitoring notifications for any follower questions or concerns.
  • Develop a reactivation plan for transitioning back smoothly later on.

How to Reactivate Your Unpublished Facebook Page

When you‘re ready to make your Page public again, simply:

  • Go back to Page Visibility in Settings.
  • Under Unpublish Page, click Edit.
  • Select Publish Page and click Confirm.

I recommend easing back into public visibility, such as:

  • Letting existing followers know your Page is back.
  • Starting with consistent new posting again.
  • Running a contest or promo to reignite interest.

Key Takeaways

  • Unpublishing hides your Facebook Page temporarily while retaining all content.
  • Follow the step-by-step instructions to access settings and unpublish.
  • Download a backup and notify followers before unpublishing.
  • You can reactivate an unpublished Page anytime by re-publishing it.

Unpublishing allows you flexibility to hide your Page when needed. Use these best practices to do it successfully! Let me know if you have any other questions.