How to Unfollow on LinkedIn as a Small Business Owner

As a small business owner, you rely on LinkedIn to network, market your company, and stay current on industry news. But with over 800 million members, LinkedIn feeds can easily become cluttered with irrelevant content. Unfollowing connections is a simple way to curate your feed and focus on what matters most to your business.

Here is an in-depth guide on how to unfollow on LinkedIn:

Why Unfollow as a Small Business Owner?

  • Save Time – Your time is precious as a business leader. Unfollowing irrelevant connections helps you quickly scan for valuable updates rather than getting lost in your crowded feed.
  • Focus on What‘s Important – Only seeing industry news, posts from key connections, and content related to your business goals helps you stay focused.
  • Control Your Brand – Choosing who to follow on LinkedIn shapes how you portray your brand. Unfollow connections that don‘t align with the image you want to build.
  • New Opportunities – When you unfollow stagnant connections, you open up space to discover new industry contacts, potential partners, and networking opportunities.

Step-by-Step Guide to Unfollowing

Unfollowing connections on LinkedIn is a simple process. Here are the step-by-step instructions:

On Mobile:

  1. Navigate to the profile page of the connection you want to unfollow.
  2. Tap the "Following" button near the top of the page.
  3. Select "Unfollow" in the menu that pops up.

On Desktop:

  1. Go to the profile page of the connection.
  2. Click the "More" button (three dots icon) next to the "Message" button.
  3. Choose "Unfollow" in the dropdown menu.

Unfollow dropdown menu on LinkedIn desktop

Unfollow Multiple Connections

You can also unfollow multiple connections at once:

  1. Go to "My Network" and click "Connections."
  2. Check the box next to each connection you want to unfollow (up to 50 at a time).
  3. Click "More" at the top of the list then select "Unfollow."
  4. Confirm the connections to unfollow.

When to Refollow Someone

If you unfollow someone by mistake or later change your mind, refollow them by navigating to their profile and clicking the "Follow" button. Their updates will then start appearing in your feed again.

Impact on Your Experience

Unfollowing clears out your feed, letting you focus on insights and opportunities relevant to your business goals. But keep in mind:

  • The connection will not be notified when you unfollow them. The relationship remains intact.
  • You can still view their full profile and message them.
  • Occasionally re-evaluate connections to follow new industry contacts. But unfollowing too frequently may damage professional relationships.

Key Takeaways

  • Unfollowing irrelevant connections improves your LinkedIn feed‘s signal-to-noise ratio.
  • The process is quick and easy – only takes a few clicks.
  • Curating your feed helps small business owners filter through the noise.
  • Refollow connections anytime if you change your mind.

As a small business owner, being selective about who you follow on LinkedIn can maximize the platform‘s value. What connections will you unfollow today to boost your focus?