How Small Business Owners Can Effectively Use Facebook‘s Snooze Feature

As a small business owner, Facebook can be an invaluable tool for connecting with customers and promoting your brand. However, your newsfeed can also get cluttered with irrelevant or distracting content. Luckily, Facebook‘s "Snooze" feature allows entrepreneurs to take a short break from seeing posts without unfollowing contacts.

Why Entrepreneurs Should Consider Snoozing Contacts

Around 73% of small business owners use Facebook to market their business and connect with customers. However, not all contacts in your network will post content relevant to your business goals. Snoozing certain people or pages can help entrepreneurs:

  • Reduce distractions and focus on more important posts
  • Avoid being overwhelmed by frequent posters
  • Take a break from contacts posting irrelevant or offensive content
  • Control business newsfeeds during busy periods

How to Snooze and Unsnooze on Facebook

Snoozing someone on Facebook only takes a few clicks:

  1. Go to the profile or post of the person/page you want to snooze.
  2. Click the three dots in the upper right corner and select "Snooze [Name] for 30 Days."
  3. Click confirm to snooze them.

To unsnooze, go to your snooze list under News Feed Preferences. Find the snoozed profile and click "Unsnooze." Their posts will instantly appear in your feed again.

Effective Ways for Entrepreneurs to Use the Snooze Feature

As a business owner, I‘ve found the snooze feature most useful for:

  • Snoozing Distracting Personal Contacts: Friends and family posting irrelevant personal content.
  • Snoozing Overly-Active Groups: Groups that post too frequently, crowding out other updates.
  • Snoozing During Busy Periods: Hiding distracting posts when I need to focus.
  • Snoozing Temporarily: Taking short 1-2 week breaks from close contacts posting polarizing content.

Pros and Cons of Snoozing Contacts

Snoozing can help entrepreneurs control their newsfeeds, but there are also downsides to consider:


  • Allows for uninterrupted focus on business goals
  • Prevents newsfeed clutter during busy times
  • Avoids unfollowing and hurting contact‘s feelings


  • Can miss important updates from snoozed contacts
  • Too much snoozing leads to narrower newsfeed engagement
  • Doesn‘t address underlying issues with contact‘s content

Tips for Productively Using the Snooze Feature

Based on my experience, here are some tips for businesses owners looking to snooze contacts:

  • Snooze in shorter intervals, like 7-14 days rather than 30 days
  • Let close contacts know if you plan to snooze them for an extended period
  • Snooze distracting contacts rather than unfollowing
  • Don‘t over-snooze and end up with a narrowed newsfeed

Key Takeaways for Entrepreneurs

Facebook‘s snooze feature allows small business owners to temporarily hide irrelevant or distracting content from their newsfeeds. When used productively, it can help entrepreneurs stay focused and control their newsfeed consumption. However, over-snoozing contacts can backfire and isolate you from important updates. Apply these tips to ensure snoozing benefits your business goals.