I‘ve helped many small business owners and entrepreneurs boost income through online sales. If you want to cash in on the huge growth of secondhand clothing sales, Vinted needs to be part of your strategy in 2024. This in-depth guide shares my best tips so you can start selling successfully on Vinted right away.
Why Sell on Vinted?
As an avid thrifter always on the hunt for secondhand steals, I‘ve bought and sold on Vinted for years. Beyond scoring amazing deals, here‘s why it makes smart business sense:
- Massive Growth: Vinted hit 65 million global users in 2024, with 10 million active buyers per month searching the marketplace.
- Untapped Potential: Secondhand apparel sales are projected to double from 2022 to 2027. Vinted is the prime venue to capitalize early.
- High Profit Margins: With no listing fees and low selling fees, sellers pocket up to 25% more compared to sites like eBay.
Clearly the time is now for entrepreneurs to stake your claim! Follow this playbook to set up a thriving Vinted shop this year.
Step 1 – Set Up Your Seller Profile
Think of your Vinted seller profile as an about page for your brand – it builds credibility and trust with buyers.
- Photos: Have a clear, high-quality profile photo of your face so buyers can get to know you.
- Descriptions: Share your fashion background, interests, or business goals to connect with your target audience.
- Settings: Enable notifications so you never miss inquiries and sales. Protect privacy by limiting data sharing.
Pro tip: Link your Facebook account when setting up your profile – this adds legitimacy through an established social media presence.
Step 2 – Style Listings Like a Pro
Eye-catching photos and descriptions that depict details accurately are musts for sales on Vinted.
Shoot Quality Photos
Capture styled photos in natural lighting against clean, solid color backdrops. Crop out background clutter. Use a mix of:
- Full item flat lays
- Clothing modeled on mannequin or person
- Close-ups of fabric detail, tags, flaws
- Lifestyle context images (jeans next to accessories)
Write Descriptive Listings
Include key details like:
- Brand name
- Exact color, pattern, style
- Size, fabric content and measurements
- New/used condition plus any defects
- Creative title with main search keywords
Formatting listings with bullet points and headings improves scannability for buyers.
Step 3 – Smart Pricing is Key
When determining prices, analyze current comparable listings by filtering search results. See what similar items from same brands/conditions actually sold for recently based on their buyer reviews.
As a general rule, most Vinted shoppers expect rock-bottom pricing for secondhand goods – so lower expectations compared to other sites.
| Category | Popular Price Range |
|---|---|
| T-shirts, blouses | £5 – 15 |
| Sweaters, jeans | £10 – 25 |
| Outerwear, shoes | £15 – 40 |
| Bags, jewelry | £25 – 60 |
Pro tip: Start prices a little higher than your minimum, then enable the "Open to Offers" feature so buyers can negotiate you down within your target range.
Step 4 – Package Orders Professionally
Making a great first impression when packaging Vinted orders influences your seller rating. Investing a little more shows buyers their business matters.
- Use clean, sturdy boxes and mailers in white or craft brown
- Add tissue paper, include free surprise extras like pins or scrunchies
- Handwrite quick thank you notes on cute stickers or notecards
- Send messages to buyers with tracking info and estimated delivery
Going above and beyond pays off – 72% of buyers said they‘d be more likely to purchase again from a seller who included a thank you note with their order!
Step 5 – Develop Your Vinted Brand Strategy
Once you‘ve built traction selling day-to-day, focus on bigger picture branding and exposure tactics that amplify success long-term.
Analyze Metrics
Check your Seller Insights tab regularly to assess high-performing categories and optimize listings based on trends. Figure out who your niche audience is and play to them.
Engage the Community
Comment frequently on others‘ closets and items you admire. Follow influencers in your target segments. Running contests, promotions and giveaways also expands reach.
Promote Outside Vinted
Collaborate with aligned bloggers and link to your Vinted closet from your website or social bios. Hashtag Vinted finds across platforms. Sync your Instagram feed to auto-post new listings.
The more shoppers who favorite your closet and follow your brand, the more sales in your future!
As an established Vinted seller and small business strategist, I highly recommend entrepreneurs jump on board selling in 2024. Use the step-by-step guide above to set up a thriving shop that taps into major growth potential. Let me know if you have any other questions!
