As a small business owner or content creator, understanding your YouTube subscriber base is crucial for growth. But how can you access and utilize this vital data?
In this article, we will explore how entrepreneurs can view subscriber analytics to boost engagement, improve content, identify target markets, and convert subscribers into customers.
A Primer on YouTube Subscriber Data
As a YouTube creator, your subscriber list allows you to:
- See total subscriber numbers over time.
- Identify your most loyal, long-term subscribers.
- Analyze geographical data.
- Spot surges in growth.
- Filter by activity level.
Accessing this data provides powerful insights into your audience. But it‘s what you do with these insights that really counts.
How Entrepreneurs Can Leverage Subscriber Analytics
Here are some of the key ways small business owners can harness subscriber data to grow their brands on YouTube:
Enhance Audience Targeting
Study geographical, gender, and age data of your subscribers. This reveals ideal target markets for your content and products. For example, if 90% of your subscribers are women aged 18-34 from the United States, you have a clear portrait of your prime demographic.
Boost Engagement
Identify highly engaged subscribers by filtering for most video views or comments. Survey these superfans for video ideas, feedback, and testimonials. Also reach out to inactive subscribers with customized content recommendations to re-engage them.
Refine Content Strategy
See which videos resonate most with your subscriber base by combining your subscriber list with view and engagement metrics. Double down on this winning content while phasing out underperforming content types.
Increase Conversions
Use subscriber lists to power email, social media, and advertising campaigns. Retarget engaged subscribers across platforms. According to Social Media Today, retargeting boosts conversions by 70%.
Build a Community
Turn loyal, long-term subscribers into brand advocates. Feature them in user testimonial videos, recruit them as moderators, and reward them with exclusive content and sneak peeks.
How to Access Your YouTube Subscriber List as an Entrepreneur
As a channel owner, you can view your full list of subscribed users along with crucial analytics. Here‘s a step-by-step guide:
- Sign in to YouTube Studio.
- Under Channel Analytics, note your total subscriber number.
- Scroll to the Recent Subscribers box.
- Click "View All" to see your full subscriber list.
- Filter and sort your list based on location, activity, date subscribed, and more.
YouTube also provides a dashboard highlighting your subscribers‘ age, gender, and geographical data. Analyze this to optimize your audience targeting.
YouTube Subscribers vs. Customers
A common mistake entrepreneurs make is equating subscribers with customers. While subscribers demonstrate interest in your brand, they aren‘t necessarily buyers.
Convert subscribers into customers by:
- Driving video views to your website, products, and offers.
- Promoting discounts and special offers exclusively for subscribers.
- Collecting emails to nurture leads.
- Retargeting engaged subscribers across Google and social platforms.
ProTip: According to Wyzowl, 66% of consumers have been convinced to buy a product or service by watching a branded social video.
Turning Data into Dollars: A Case Study
Let‘s look at how one small business leveraged YouTube subscriber analytics to boost revenue:
The Owners of CraftingCo, a DIY jewelry supplies store, noticed 90% of their YouTube subscribers were women over 40 based in the Southern United States.
Using this data, they tailored their video content and ads to appeal specifically to this demographic. They shared projects using traditional Southern motifs which resonated with their audience.
By studying their engaged subscriber list, they identified brand loyalists who they rewarded with discounts for promoting CraftingCo on social media.
In just 2 months, their YouTube to website conversions increased by 85%. Their retargeting ad spend ROI improved to 9:1. Regional affiliate sales grew by 50%.
The Takeaway: Don‘t just look at your subscribers as numbers on a screen. Analyze that data to create targeted content, strategic marketing campaigns, and a strong community. This transforms subscribers into real brand advocates and buyers.
Final Tips for Unlocking the Power of Your Subscriber Base
- Study audience analytics daily rather than just monthly and quarterly. This allows quicker response to trends.
- Compare subscriber engagement across videos to identify your top-performing content style and topics.
- Set subscriber targets and project growth trajectories based on past data.
- Share subscriber milestones on social media to generate buzz.
- Reward loyal subscribers with prizes, personalized content, and special offers.
- Poll engaged subscribers for reactions to product prototypes or proposed content.
Focus on converting subscribers into true brand evangelists, and you‘ll see the results to your bottom line. With the right strategy, YouTube subscribers become so much more than just numbers.
As your small business marketing consultant, I‘m here to help you unlock the profit potential in your subscriber analytics. Let‘s connect to discuss how to turn your subscribers into raving fans and loyal customers.
