As an entrepreneur, your Facebook presence is a vital part of your marketing strategy. The people and pages you follow on Facebook directly impact your news feed content and how you engage with your target audience. But just how many friends, groups, and pages are you actually following? If your follow list has gotten out of hand, it can negatively affect your Facebook experience and make it harder to connect with potential customers.
Here‘s an in-depth guide to help entrepreneurs take control of their Facebook following list for better business marketing.
Access Your Full Following List
The first step is viewing your complete following list so you know exactly who you are connected with on Facebook. Here‘s how:
- Click on your profile icon in the top right.
- Select "Settings & Privacy" from the drop-down menu.
- Click on "Settings".
- Choose "Your Facebook Information" from the left sidebar.
- Select "Followers and Follows".
This will display your full history of follows, friends, and unfollows during your time on Facebook. For entrepreneurs, this list can often reach the thousands between personal connections and business pages.
Use Facebook‘s Activity Log
For a quick daily snapshot, access your Facebook Activity Log:
- Click on the down arrow at the top right of Facebook.
- Choose "Activity Log" from the drop-down menu.
- Click on "Follows" in the left sidebar.
This shows all pages and people you‘ve recently followed, making it easy to keep tabs on who you‘re connecting with daily. The Activity Log goes back around 15 days.
Average Number of Follows
According to Facebook, users tend to follow around 100 to 200 pages on average. However, research shows entrepreneurs follow 231 pages on average, likely due to their extensive business networking and marketing.
Most Facebook users also friend about 250 people. But the more friends you add, the less emphasis each one gets in your news feed.
Clean Up Your Following List
A bloated following list makes it harder to receive relevant content in your news feed. Here are some tips for entrepreneurs to clean it up:
- Unfollow Irrelevant Pages: Review pages you follow and prune ones that no longer fit your business goals. The average user interacts with only 14% of followed pages monthly.
- Unlike Inactive Friends: Unfriend old connections that no longer actively post content you want to see. Focus on true relationships.
- Organize with Lists: Use Facebook‘s Lists feature to group friends and pages by type, like "Industry Thought Leaders" or "Potential Partners".
- Prioritize Key Follows: Use News Feed Preferences to ensure you always see posts from high-value connections.
Cultivate a Quality Following
Being thoughtful about who you follow on Facebook ensures the content you see is engaging and relevant. Here are some best practices for entrepreneurs:
- Follow a diverse mix of people and pages related to your business, industry, and interests. Variety drives better engagement.
- Limit follows to around 100-200 maximum. Too many will overload your news feed with less relevant content.
- Focus on follows that post consistently valuable content – not just promotional messages. Offer your own value too.
- Leverage Facebook Insights to analyze your page followers and learn more about your target audience.
- Periodically review follows and curate your list based on current business goals and needs.
By regularly evaluating your Facebook following list as part of your social strategy, entrepreneurs can optimize their news feed for relevant industry content, insights from thought leaders, and engagement with potential customers. The key is being selective, providing value, and curating follows that align with your current business needs and goals.