A Small Business Owner‘s Guide to Seeing Who Shared Your Facebook Post

As a small business owner, you likely invest significant time creating content to share on Facebook. But do you know who is actually sharing that content and helping amplify your message?

Understanding who engages with and shares your posts can provide valuable insights to help refine your social media strategy. In this comprehensive guide, I’ll explain several methods you can use as a small business owner to see who is sharing your Facebook posts.

Utilizing Facebook‘s Built-In Analytics

Facebook offers two analytics tools right within their platform to help page owners track post shares:

Checking the Activity Log

The Activity Log provides a feed of all your recent activity on Facebook, including likes, comments, and shares of your posts.

To use it:

  1. Click the down arrow in the top right and select “Activity Log”.
  2. Filter by “Your Posts” in the left sidebar.
  3. Scan for share notifications like “[Friend’s Name] shared your post”.

This shows recent shares, but only goes back a limited time so it’s best for checking new post performance.
Screenshot of Activity Log interface
Screenshot showing the Activity Log interface

Viewing Post Insights

Post Insights show you overall analytics on how many times a post was shared.

To find it:

  1. Go to your post and click the bar graph icon.
  2. Select “Shares” to see total shares and reach.
  3. Click “See more” next to People to view a sample of profiles who shared it.

This gives you macro-level share data, but doesn’t allow you to drill down to see all individuals.
Screenshot of Post Insights interface
Example Post Insights showing share data

Utilizing Facebook‘s Graph Search

Facebook’s Graph Search gives you more flexibility to search for specific activity across Facebook.

To use it to see who shared your post:

  1. Click the search bar at the top and type “Posts shared by my friends”.
  2. Use filters on the right to find your post by date or type.
  3. Click your post and scroll down to see the list of sharers.

Graph Search lets you go back further in time than the built-in tools, but takes more effort to isolate your post.

Third-Party Social Analytics Tools

Third party tools like Buffer, Hootsuite, and Sprout Social provide the most powerful Facebook share analytics. They allow you to:

  • View total post shares
  • See detailed demographics on who is sharing
  • Get real-time alerts when shares occur
  • Compare sharing analytics across pages
  • Create custom reports focused on shares

The trade-off is you need to connect your Facebook account to authorize data access. Make sure to review permissions carefully first.

Pros and Cons of Different Methods

Method Pros Cons
Activity Log – Simple built-in tool
– See recent shares
– Limited historical data
– Doesn‘t show all sharers
Post Insights – Built-in analytics
– Macro-level sharing data
– Limited details on individuals
Graph Search – Flexible search parameters
– Longer time period
– Time consuming to isolate your posts
Third-Party Tools – Most powerful analytics
– Real-time monitoring
– Custom reporting
– Must connect FB account
– Potential privacy risks

Tips for Small Business Owners

As a small business owner, being able to see who shares your Facebook posts can provide valuable insights into your audience and content strategy. Here are my top tips:

  • Test different methods to see which provide the data you need. Built-in tools are easiest, but third-party tools offer more details.
  • Review sharing demographics like location and age to understand who resonates most with your content.
  • Analyze trends over time to identify how sharing changes in response to different content types, formats, and topics.
  • Engage with your top sharers by tagging them in relevant future posts or offering small incentives like giveaways.
  • Optimize your posts for shareability by using eye-catching images, hooks in the text, and clear calls-to-action.

Understanding exactly who shares your posts allows you to craft content tailored to your audience and develop deeper connections with your community. With the right monitoring tools and analytics approach, any small business can unlock actionable insights from their Facebook sharing data.