How to See Mutual Friends on Snapchat (2023 Updated!)

A Small Business Owner‘s Guide to Maximizing Connections

As a small business owner, expanding your network is critical for reaching new customers and growing your brand. With over 300 million daily active users, Snapchat presents a major opportunity to connect with potential clients, especially among the coveted 18-34 demographic.

One of Snapchat‘s most useful features for small business owners is the ability to identify and leverage mutual friends. Here‘s an in-depth guide on maximizing Snapchat mutual friends as a small business.

The Value of Mutual Friends for Brand-Building

  • According to Snapchat, there are over 125 million monthly Snapchat users in the U.S. alone.
  • Of these users, roughly 90% are between the ages of 18 and 34. This coveted millennial and Gen Z market is a prime target for most small businesses.
  • Mutual friends on Snapchat allow you to expand your network by connecting with new users who are already tied to your existing contacts.
  • Leveraging mutual friends enables organic growth by tapping into extended social circles and communities.
  • Small businesses can drive brand awareness and sales by strategically utilizing mutual friend networks.

How Snapchat Determines Mutual Friends

Snapchat identifies mutual friends through:

  • Direct Snapchat contacts
  • Synced phone contacts
  • Integrated social platforms like Instagram or Facebook
  • Geographical location data
  • Shared connections and interactions on Snapchat

By analyzing these signals, Snapchat highlights mutual friends most likely to be relevant based on active usage and engagement patterns.

Viewing Your Mutual Friends on Snapchat

As a small business owner, regularly checking your mutual friends is crucial for expanding your reach. Here are some easy ways to find mutual friends on Snapchat:

  • Quick Add list – This shows mutual friends under each suggested user‘s profile.
  • Shared Friends profiles – Tap mutual friends from a friend‘s profile.
  • "Added Me" section – View mutual connections who‘ve added you.
  • Username search – Manually look up specific usernames.
  • Contact syncing – Match your phone contacts with Snapchat profiles.

Maximizing Mutual Friends for Your Small Business

Here are some best practices for small business owners to get value from Snapchat mutual friends:

  • Share discounts or exclusive offers with mutual friends to incentivize engagement.
  • Cross-promote content with mutual friends by collaborating on Stories.
  • Organize giveaways requiring participants to follow you and tag mutual friend connections.
  • Leverage Snapchat ads to target lookalike audiences based on mutual friend demographics and interests.
  • Analyze analytics on which mutual friends drive the most traffic to inform your marketing strategy.

Potential Pitfalls of Relying on Mutual Friends

While mutual friends are a great asset, over-dependence on this feature has some risks small business owners should be aware of:

  • Mutual connections may not convert to customers simply due to familiarity.
  • You may seemintrusive by aggressively targeting mutual friends with unsolicited messages or calls-to-action.
  • Mutual friends you share with a personal contact may not align with your target customer base.
  • Privacy settings of mutual connections may limit your ability to reach them.

Key Takeaways

Focus on building authentic engagement with mutual friends, not just growth for growth‘s sake. Concentrate on high-quality mutual friends that actually fit your buyer personas.

With a strategic approach, Snapchat‘s mutual friends feature provides a unique opportunity for small business owners to expand their community. Just remember to provide value to connections while respecting privacy and boundaries.

What tactics have you found most effective for engaging mutual friends on Snapchat as a small business owner? I‘d love to hear your experiences in the comments!