How Entrepreneurs Can Use Facebook to Keep Track of Contacts‘ Birthdays

As a small business owner, strengthening relationships with your contacts is crucial for success. One excellent way to add a personal touch and showcase that you value them is by remembering their birthdays. Fortunately, Facebook makes that simple by showing you friends‘ and contacts‘ birthday details.

Here‘s Why It‘s Important for Entrepreneurs

Remembering contacts‘ birthdays has immense value:

  • Strengthens relationships: Wishing them on special days fosters goodwill and trust.
  • Generates referrals: They may reciprocate the gesture by recommending you to others.
  • Expands reach: Posting on their Timeline increases visibility of your brand.
  • According to HubSpot, 72% of customers value personalized communication from businesses.

So leveraging Facebook to track birthdays gives a unique chance to directly engage with contacts.

Step-by-Step Guide to See Birthdays

Here are easy methods to find upcoming birthdays of your contacts:

Use the Birthdays Tab

The Birthdays Tab collects all friends‘ birthdays in one place:

  1. Click on Events on the left sidebar.
  2. Under the Events section, click on Birthdays.
  3. Scroll to see friends‘ birthdays chronologically.

Check About Section in Profiles

When viewing a contact‘s profile:

  1. Scroll to the About section.
  2. Their birthday will be under Contact and Basic Info.

But keep in mind that they can choose to hide it.

Search Upcoming Birthdays

To only see upcoming birthdays:

  1. Type "friends with upcoming birthdays" in Facebook Search bar.
  2. Select People from the menu.
  3. A list sorted by upcoming birthdays will appear.

Customize Notification Settings

Optimize notifications to never miss a birthday:

  1. Go to Settings & Privacy → Settings.
  2. Click Notifications from menu.
  3. Scroll down and click on Birthdays.
  4. Choose desired notification method.

Key Takeaways

  • Remembering birthdays helps entrepreneurs boost relationships and marketing.
  • Facebook‘s Birthdays Tab, About Section, and Search feature allow you to easily discover friends and contacts birthdays.
  • Custom notifications ensure you never forget an upcoming special day.

Follow these tips to leverage Facebook‘s birthday features for strengthening your small business network!