How to Reverse Audio on Instagram in 2023: An In-Depth Guide for Entrepreneurs

Reversing audio is an increasingly popular way for brands and creators to put a unique spin on Instagram posts. As a social media consultant who assists startups and small businesses, I often get asked how to flip audio in Instagram videos and Reels.

While Instagram doesn‘t have a built-in feature for audio reversing, there are easy workarounds using third-party apps and sites. In this comprehensive guide, we’ll explore step-by-step methods for reversing audio on Instagram using either Ezgif or InShot.

The Rising Popularity of Audio Reversing on Instagram

Audio reversing is a hot trend on Instagram right now. According to Sprout Social, over 40% of posts now contain video, and nearly one-third of the most viewed Reels feature some kind of audio effect or twist.

Brands and creators are using reversed audio in creative ways to engage their audience. For example:

  • Reversing a famous audio clip or song intro and asking followers to guess the original
  • Adding a backwards audio effect to transition sounds in a Reel
  • Flipping product audio samples to tease new product launches

As a social media advisor for startups, I always recommend taking advantage of these viral trends and audio effects. When used strategically, they are fantastic ways to boost engagement and reach new audiences on Instagram.

Step 1: Downloading the Instagram Video

To reverse audio on Instagram, you first need to download the video off the platform so you can edit it externally.

Here is the process for downloading videos:

  • Open the Instagram app and navigate to the video post you want to download.
  • Tap the three-dot menu in the upper right and select “Copy Link”. This copies the URL.
  • Open your mobile browser and go to, pasting the link in the search bar.
  • Tap “Download”. The video will save to your phone‘s camera roll.

You can use the same process to download Instagram Stories:

  • Tap and hold the profile picture ring around a story.
  • Select “Copy Link” then paste into to download.

Tip: Always ask permission before downloading someone else‘s video and make sure to credit them if you repost.

Step 2: Reversing the Audio with Ezgif or InShot

Once the video is downloaded, you can reverse the audio using either the Ezgif website or InShot app.

Method 1: Using Ezgif

Here are the steps for audio reversing with Ezgif:

  • Go to on your mobile browser.
  • Tap "Choose file" and select the Instagram video from your camera roll.
  • Check the box for "Reverse sound" below the video preview.
  • Click the "Reverse video" button. Ezgif will now process the video, flipping the audio.
  • Download the reversed clip by tapping the three-dot menu and "Save As".

Pro Tip: I prefer Ezgif for quick, straightforward audio reversing. There aren‘t many customization options, but the tool gets the job done.

Method 2: Using InShot App

Alternatively, you can reverse audio on Instagram videos using InShot with these steps:

  • Open the InShot app on your phone.
  • Tap "Video" and select the Instagram download from your camera roll.
  • Tap the "Reverse" icon on the left sidebar.
  • Wait a few seconds for InShot to process and flip the audio.
  • Tap the check mark button to save the changes.
  • Export the video to camera roll.

Pro Tip: InShot provides more editing features like trimming and filters, but the audio reversing takes longer than Ezgif. Use it if you want to stylize your video further.

Both tools work great for Instagram audio reversing on mobile and offer free versions. Choose the one that best fits your needs and creative vision.

Step 3: Uploading to Instagram

The final step is to upload your reversed audio video back to Instagram as a post or story:

  • Open the Instagram app and create a new Post or Story.
  • Select the reversed video from your camera roll.
  • Style it with a captivating caption and relevant hashtags.
  • Post and watch the engagement roll in!

Get creative with reversed audio by tying it to new product launches, teasers, user-generated content, and more. With this guide, you have the tools to captivate followers with unique audio twists.

As your small business social media advisor, I‘m happy to help strategize innovative ways to use Instagram‘s latest features and audio trends. Feel free to reach out with any questions!