As a small business owner, finding creative ways to showcase your products, services, and brand personality on social media can help you connect with potential customers. One unique technique on the rapidly growing platform Snapchat is reversing your videos to grab viewers‘ attention.
In this comprehensive guide for entrepreneurs, we‘ll walk through everything you need to know about reversing Snapchat videos and how small businesses can benefit from using this innovative feature in their social media marketing.
Why Reverse Videos on Snapchat?
Over 75% of daily Snapchatters watch videos on the platform, making it a prime opportunity for visual storytelling. Setting your brand‘s videos apart is key to getting noticed.
Reversing videos creates an eye-catching effect that helps your content stand out in followers‘ busy Snapchat feeds. Even better, Snapchat‘s built-in editing tools make it simple for small teams to quickly reverse videos right in the app.
Best Practices for Small Businesses
When leveraging Snapchat‘s reverse video filter for your brand, keep these best practices in mind:
Showcase Products or Services Creatively
Use the reversing effect when demonstrating or featuring new products. The unique format can showcase details from innovative angles.
Add Employee or Customer Testimonials
Record short 5-7 second testimonial clips and run them in reverse for an intriguing way to display positive reviews.
Tease New Launches
Build excitement by running short video hints in advance of product launches and events. The reverse format adds a creative twist.
Experiment with Effects and Orientation
Don‘t be afraid to layer on text captions, additional filters, stickers, and more. Capture content in both landscape and portrait mode.
Step-By-Step Guide to Reversing Snapchat Videos
Ready to implement the reverse video filter for your small business? Here‘s how to do it:
Access Video Editing Tools
Open a new snap and tap the arrow icon to access editing tools. On Android, tap the 3-dot menu first.
Find and Select Reverse Filter
Tap through creative filters until you see the reverse icon (three arrows). Tap to apply.
Trim and Export Reversed Video
Edit to 5-7 seconds max, preview the reversed effect, then export directly to camera roll.
Upload saved video to Snapchat stories, use in paid Snap ads, or develop into other social posts!
Expert Tips for Small Business Marketing
According to social media strategists, the following tactics can help small businesses maximize success when marketing with Snapchat videos:
- Include strong calls-to-action in snaps, like "Shop now!" overlays.
- Leverage analytics to determine best video orientations and lengths.
- Promote videos across other social channels to increase engagement.
As Snapchatter and small business coach Cayla Smith says, "Don‘t be afraid to get creative and let your brand personality shine!"
By taking advantage of Snapchat‘s versatile video editing tools, small businesses have an opportunity to produce fun, engaging marketing content perfect for modern mobile audiences. Reversing videos can showcase products in innovative ways and bring brand stories to life – giving your small business an advantage.
