How to Repost Reels on Instagram in 2024: The Small Business Owner’s Guide

As a fellow small business owner, I know how important it is to maximize your Instagram marketing. And in 2024, that means mastering Instagram Reels.

Reels have quickly become one of the best ways for small businesses like ours to create fun, engaging video content.

But did you know that reposting Reels can be an even more powerful growth strategy?

Reposting expands your reach to new audiences. It takes viral content and gives it new life.

In this comprehensive guide, I’ll break down exactly how to repost Reels on Instagram step-by-step using Preview and other tools.

I’ll also share insider tips to use reposting to drive real results for your small business. Let’s dive in!

Why You Should Be Reposting Reels in 2024

First, let’s look at why reposting Reels needs to be part of your 2023 Instagram strategy:

  • Increased reach: Reposting lets you share content with new groups who haven’t seen it before. One Reel can reach multiple audiences.
  • More engagement: People love discovering entertaining short-form video. A reposted Reel often generates renewed interest and likes.
  • Brand awareness: Tagging and collaborating with Reel creators is an amazing way for small businesses to build relationships.
  • Saves time: Finding great UGC takes way less time than shooting and editing original video! It’s an easy content win.
  • Drives sales: If the content shows your product or mentions your business, reposting extends the sales potential.

Clearly, reposting Reels comes with some major benefits for small business owners like us!

In 2022, Reels engagement increased 30% year-over-year. Reels are the future of the platform.

Step-by-Step: How to Repost an Instagram Reel in Preview

Preview is my go-to app for reposting Reels in just a few taps. Here’s exactly how to do it:

Step 1: Download the Preview App

Preview is a free social media management platform. It makes reposting a breeze.

Get Preview for iOS or Android. Then connect your Instagram account.

Step 2: Find a Reel to Repost

Browse Instagram Reels and find one you want to repost:

  • User-generated content featuring your product
  • Entertaining Reels aligned with your niche
  • Local business collaborations

Tap the three-dot menu and “Copy Link”.

Always ask the creator for permission first!

Copy Link option on Instagram Reel

Step 3: Paste the Link in Preview

In Preview, tap the “Reels” tab. Click the plus to create a new repost.

When asked, paste the Instagram Reel URL you copied. The Reel will load into the editor.

Preview repost reel setup

Step 4: Customize the Post (Optional)

Here, you can customize the post caption, hashtags, visuals, and more. Change it to match your brand voice before reposting.

Step 5: Post or Schedule

Once you’re happy with your repost, tap “Post” to publish instantly. Or schedule it for any future date and time.

That’s all it takes to seamlessly repost a Reel in Preview! Now let’s look at reposting Reels directly on Instagram.

How to Repost a Reel to Your Instagram Story

You can also repost Reels as Stories instead of feed posts:

  • Open the Reel you want to share
  • Tap the paper airplane “Send” icon
  • Select “Add Reel to Your Story”
  • Customize with stickers, text, etc.
  • Tap “Share” to post

I love using Stories to test engagement before reposting a Reel to my grid.

Pro Tips for Reposting Reels

Here are some of my top tips for reposting Reels successfully:

  • Ask permission to repost from the creator first. They’ll often appreciate the exposure!
  • Tag the creator when you repost. This builds relationships and goodwill.
  • Customize the caption to fit your brand voice, but keep hashtags.
  • Monitor engagement and only repost Reels that perform well.
  • Repurpose evergreen content that aligns with seasonal trends and holidays.
  • Use a scheduling tool like Later or Preview to repost at optimal times.
  • Collaborate on co-branded Reels to generate UGC and work with other businesses.
  • Re-edit top-performing Reels with new music, visuals or effects to breathe new life.
  • Add a location tag of your store to drive foot traffic when relevant.

Additional Tools to Repost Instagram Reels

While Preview is my favorite, here are some other tools that enable Reels reposting:

  • Later makes it easy to repost while scheduling Instagram content.
  • Planoly is another scheduling and analytics platform with reposting.
  • Ingramer specifically helps you discover and repost viral UGC and Reels.
  • Hashtag Reposter auto-reposts based on target hashtags and filters.

Explore which option best fits your small business needs and goals for Reels.

Key Takeaways

Reposting Reels should absolutely be part of your 2023 Instagram strategy as a small business owner.

With Preview, Later, and other tools, it’s easy to re-share viral Reels to expand your reach and engagement.

Focus on reposting quality user-generated content that aligns with your brand and audience. Take the time to customize captions and add your unique perspective.

Use reposting as an opportunity to collaborate with creators through co-branded content and partnerships.

Let me know if you have any other questions! I’m always happy to help a fellow small business owner succeed with Instagram.