Reels are Facebook‘s popular short-form video feature, modeled after the wildly successful TikTok. While Reels can help businesses reach new audiences, some users find the constant video content distracting and want to remove Reels from their Facebook feeds.
As a fellow small business owner, I understand the struggle of balancing social media‘s benefits with its annoyances. That‘s why I put together this comprehensive guide on how to delete Facebook Reels once and for all.
The Rise of Reels: Do They Help or Hurt Your Business?
Since launching Reels in 2020, Facebook has gone all in on the video format. The average person now spends over 17 minutes per day watching Reels, according to Facebook‘s internal data.
For businesses, Reels can be an important marketing tool. Their short, engaging videos make it easy to:
- Demonstrate products
- Share tips and tutorials
- Promote sales and deals
- Highlight company culture
- And more
However, too much Reels content can also overwhelm followers. A 2021 study found that 35% of social media users felt "bombarded" by video and wanted more control over what they see.
As a business owner, you need to find the right Reels balance for your audience. While videos can attract new customers, you don‘t want to alienate existing followers.
Step-by-Step: How to Delete Your Facebook Reels
If you‘ve posted Reels that no longer fit your brand or overwhelm your audience, here is how to remove them from Facebook:
- Open the Facebook app and tap your profile picture.
- Scroll down and select "Reels."
- Tap the three dots next to the Reel you want to delete.
- Choose "Delete" from the menu.
- Confirm by selecting "Delete" again.
I recommend deleting Reels one at a time so you can control exactly what gets removed.
💡 Pro Tip: Deleting a Reel also deletes any remixes or reuses of that content.
Troubleshooting: Overcoming Reels Removal Issues
Based on my experience managing social media for brands, here are some common Reels removal problems and fixes:
Can‘t find Reels menu? Update your Facebook app or try logging out and back in again. The Reels options sometimes disappear in older versions.
Reel won‘t delete? Attempting deletion when you have a poor internet connection can cause issues. Try disconnecting and reconnecting to WiFi before deleting again.
No confirmation message? Don‘t worry, your Reel was likely still deleted successfully. Just check your profile to confirm it‘s gone.
Still having trouble removing a stubborn Reel? As a last resort, deleting your Facebook account will wipe all Reels content.
Should You Use Reels for Your Business?
While Reels aren‘t right for every brand, short videos can help you in the right circumstances:
- Increase reach and discoveries
- Showcase your product in action
- Let customers get to know you
- Appear in "Reels" feed and hashtags
- Can damage brand image if low quality
- Overwhelm followers‘ feeds
- Require time and creative resources
- Divert people from visiting your site
Assess your audience, resources, and goals to decide if investing in Reels is worthwhile. I recommend starting small with a few videos and seeing how followers respond.
Key Takeaways: Curate Your Feed on Your Terms
Reels are everywhere on Facebook these days. But as a business owner, you decide what‘s best for your brand. If Reels start to hurt more than help, this guide shows you how to remove them.
The key takeaways are:
- Access Reels via your Facebook profile menu
- Delete them one at a time for full control
- Troubleshoot issues with app, WiFi, or account resets
Don‘t be afraid to curate your social media feeds based on your goals. While Reels work for some, they add unnecessary clutter for others. Take back control and craft the Facebook experience that benefits your business.
I hope these tips help you maximize social media on your own terms as a fellow small business owner. Feel free to reach out if you need any additional advice!