As a consultant helping small business owners optimize their Snapchat marketing strategy, I often get asked: "How do I remove disruptive members from my Snapchat group?"
It‘s a common pain point. Snapchat groups allow for direct customer engagement, but disruptive members can derail marketing efforts. Based on my experience, here is an in-depth guide for small business owners struggling with this issue.
The Growing Influence of Snapchat
Snapchat continues to gain traction for small business marketing and customer service.
- 71% of Snapchat users are under 34 years old, a coveted demographic (Source)
- 90% of Snapchat users access the app daily, driving high visibility (Source)
With the rising popularity of Snapchat, effective group management is crucial for small businesses wanting to nurture customer relationships.
The Need for Snapchat Group Policies
Clear social media policies set expectations. They also provide recourse for dealing with non-compliance.
To promote constructive dialogue, I advise clients to implement Snapchat group policies including:
- Community guidelines covering appropriate conduct
- Consequences for violations (warnings, removal)
- Appointing group admins to enforce policies
Documentation provides objective criteria should issues arise with disruptive members.
Strategies for Handling Problem Members
When disruptive behavior poses issues in a Snapchat group, quick intervention is required. Based on past success assisting clients, I recommend a 3-step approach:
1. Issue Warning
Message the member privately explaining the problematic behavior. Provide clear guidelines and expectations moving forward.
2. Remove if Needed
If issues resume, delete the person from the Snapchat group. As admin, open settings and select "Remove from Group".
3. Enhance Screening
To prevent future cases, implement screening questions or guidelines when adding new members.
Though removing customers is a last resort, companies must consider the experience of other group members first.
- Snapchat groups allow small businesses to drive engagement, but disruptive members pose risks
- Implement social media policies to set ground rules for appropriate group conduct
- Documented guidelines provide needed support to warn or remove non-compliant members
- Screen potential members to keep your Snapchat community constructive
With the right precautions, small businesses can leverage Snapchat groups successfully. I hope this guide gives you the specific actions needed to manage groups effectively. As your consultant, I‘m here to help refine your Snapchat strategy for optimal results.