How to Reach Out to a Recruiter on LinkedIn (Steps for 2024!)

As a small business owner, building connections on LinkedIn is critical for finding talent, promoting your brand, getting introductions, and expanding your reach. With over 850 million members, LinkedIn is fertile ground for entrepreneurs to plant seeds that support business growth. But reaching out to new connections, including recruiters, requires strategy and finesse.

In this comprehensive guide, I‘ll provide tips from my perspective as a small business consultant on using LinkedIn to build relationships, engage with the right people, and maximize the platform‘s potential for your company. Whether you‘re looking to hire talent, connect with vendors, or generate new business opportunities, applying these best practices can help set you up for success.

Optimize Your LinkedIn Profile

As an entrepreneur, your LinkedIn profile serves as your digital storefront in the networking marketplace. Invest time perfecting it before connecting with new contacts. According to LinkedIn, profiles with a photo get 21x more views and 36x more messages than those without.

  • Craft a memorable, benefit-focused headline like "Passionate About Helping Small Businesses Grow" instead of just "Owner at ABC Company".
  • Share the story of your business in the summary section to build rapport.
  • Showcase products, services, values and business milestones in rich media like images, videos and presentations.
  • Join and actively participate in niche industry groups and conversations to establish yourself as an expert.

By assembling a polished and attractive profile, you can spark engagement from high-quality connections that align with your brand and business goals.

Research Potential Partners and Connections

While job seekers focus on researching recruiters and hiring managers, entrepreneurs can use LinkedIn to identify potential partners, vendors, collaborators and more.

  • Search for decision makers and influencers at target companies using advanced filters and keywords.
  • Look beyond titles to find key roles in sales, business development, marketing, PR, finance and other departments.
  • Vet connections through their profiles and activity. Prioritize those actively engaged on LinkedIn.

As a small business owner, I always spend time researching prospects on LinkedIn before initiating contact. This helps me understand their priorities and challenges so I can craft personalized, relevant outreach. It also allows me to identify ways we may be able to collaborate down the road based on their interests and business objectives.

Customize Your Connection Request

When reaching out to new LinkedIn connections as an entrepreneur, focus on relationship-building over quick asks. Avoid mass sending generic connection requests. According to LinkedIn data, accepted connection requests with personalized notes have up to a 33% higher response rate.

  • Address them by name and mention something unique that caught your eye about their company or background.
  • Briefly explain who you are, why you’d like to connect, and how you can support them.
  • Be clear on next steps, such as setting up a call to discuss potential synergies.
  • Close politely with a call-to-action. This increases the likelihood of a response.

Personalized requests aligned to mutual interests are crucial for entrepreneurs trying to stand out from the crowd and build rapport.

Here’s an example template:

Hi [Name],

My name is [Your Name] and I‘m the founder of [Your Company], a [Your Industry] business located in [Your City]. I noticed on your LinkedIn profile that you‘re involved in [Something Specific That Caught Your Eye]. [Describe Why This Is Relevant To Your Company]

I‘m interested in connecting with other professionals in our field, particularly those focused on [Areas of Mutual Interest].

Would you be open to a quick call to discuss potential opportunities to collaborate? I‘d welcome the chance to learn more about your company‘s challenges and objectives to see if my team and I can provide support in any way.

I look forward to hearing from you!


[Your Name]

Follow Up Respectfully

If you don‘t receive a response within 1-2 weeks, it‘s reasonable to follow up if you’re genuinely interested in connecting. However, avoid pestering contacts that don’t respond. Always remain professional.

  • Thank them again for their time and reiterate your interest in connecting.
  • Share a relevant article, idea, or introduction that might provide value.
  • If no response after 2 follow-ups, move on. Don’t take it personally.
  • Monitor their activity and engage periodically with their content to stay on their radar.

Following up shows persistence while respecting others‘ busy schedules and priorities. But know when to walk away and refocus efforts elsewhere.

Engage Frequently After Connecting

Expanding your network is just the starting point. To truly gain value from new LinkedIn connections as a small business owner, you need to nurture relationships over time through consistent engagement.

  • Share articles and content relevant to their interests to remain top of mind
  • Comment on their posts with thoughtful remarks that spark discussion
  • Congratulate them on milestones and achievements
  • Make warm introductions to contacts who can provide mutual value
  • Follow up periodically to check in and look for ways to collaborate

The goal is to transition from a digital connection into an authentic professional relationship based on trust and reciprocity. This expands possibilities for future partnerships, referrals and opportunities beneficial to both parties.

Differentiate Through Relationship-Building

As an entrepreneur on LinkedIn, focus on setting yourself apart through relationship-building, not just transactions. Avoid treating connections as one-off sales targets.

  • Demonstrate a genuine interest in helping others first before asking for anything in return.
  • Share advice and experiences instead of only promoting your company. Become a reliable resource.
  • Participate actively in LinkedIn groups and discussions related to your industry.
  • Follow up consistently over months and years to strengthen bonds, not just when you need something.
  • Attend local business networking events to put faces to your LinkedIn connections.

By taking a genuine interest in your connections‘ success and establishing yourself as a thought leader, you can differentiate from those looking to sell. Long-term relationships lead to collaborations while transactional interactions often dead-end.


Approaching LinkedIn through the entrepreneurial lens of relationship-building, reputation management, and value creation can pay dividends for years to come.

As a small business owner, remember to optimize your company‘s LinkedIn presence, thoroughly research your prospects, personalize outreach, engage consistently without expecting immediate returns, and focus on nurturing long-term connections.

With over 850 million users to connect with, LinkedIn offers vast potential to grow your business beyond just recruiting. But success requires putting in the work to cultivate authentic, mutually beneficial relationships aligned with your brand and strategic goals.

By implementing these tips and making LinkedIn engagement a priority, you can unearth new opportunities to support your entrepreneurial aspirations and help your small business thrive.