How to Post a Job on LinkedIn: A Step-by-Step Guide for Small Business Owners

As a small business owner who has used LinkedIn to hire successfully, I want to provide a comprehensive guide to help other entrepreneurs leverage LinkedIn to find top talent. With over 810 million members, LinkedIn is the world‘s largest professional networking platform and an invaluable tool for sourcing job candidates.

Here is my step-by-step guide on how to create an effective job post, promote it to suitable candidates, and make a hiring on LinkedIn:

Optimize Your Company Page

Your LinkedIn Company Page is essentially an online brochure for your business. Invest time in optimizing it to build your employer brand and attract candidates.

  • Write an informative “About Us” section detailing your products/services, culture, values, and mission. Help candidates understand your business and team.
  • Showcase employees through spotlights, quotes, photos, and videos. This gives a behind-the-scenes look at your culture.
  • Share company updates like new products, office expansions, awards won. This shows candidates your business is growing.
  • Publish relevant articles on industry trends, advice, etc. to position your company as a thought leader.

Here are two stellar examples of LinkedIn Company Pages:

HubSpot Company Page

HubSpot includes employee spotlights, culture images, and helpful content.

Mailchimp Company Page

Mailchimp showcases their brand personality through office images and employee videos.

Craft an Effective Job Post

Your job post is often the first touchpoint between your company and candidates. Make sure it effectively sells the role and your business.

  • Use targeted keywords candidates search for like the job title, skills required, your company name, industry, etc. This helps your post appear in relevant searches.
  • Highlight must-have qualifications so only suitable candidates apply. List skills, education, certifications needed.
  • Describe the role clearly with responsibilities, expectations, and day-to-day activities. Help candidates determine if it‘s a fit.
  • Sell your company culture by detailing benefits like remote work options, professional development, etc. that make your business stand out.
  • Avoid industry jargon and make your post clear to candidates from diverse backgrounds with varying experience levels.

Source Candidates Beyond Posting

Don‘t limit yourself to candidates who find your job post organically. There are several ways to source relevant candidates on LinkedIn:

  • Search LinkedIn profiles using keywords for your ideal candidate and proactively reach out.
  • Post on relevant LinkedIn groups like industry or alumni groups to access targeted audiences.
  • Engage followers of your Company Page by sharing your job post – they already know your business!
  • Leverage employee networks by sharing the post internally and asking staff to share with their own connections.
  • Advertise to relevant candidates using LinkedIn‘s targeting features based on location, experience, skills, etc.

Promote Your Post Strategically

LinkedIn offers paid advertising options to give your job post wider exposure beyond your organic network:

  • LinkedIn Job Slots let you pay to advertise multiple job posts with your Company Page followers and group members for increased visibility.
  • Sponsored Jobs appear at the top of search results and in the LinkedIn feed of relevant candidates. You pay only when applications are received.
Promotion Method Cost Benefits
LinkedIn Job Slots $490/month Guaranteed visibility among Company and group followers
Sponsored Jobs $5 – $15 per application Only pay when you receive applications

Monitor the performance of your promotions and fine-tune targeting to improve results over time.

Leverage LinkedIn‘s Applicant Tracking

LinkedIn provides powerful tools to manage and evaluate applicants efficiently:

  • Screen candidates with customized questions to assess their qualifications before they apply.
  • Track application volume and source to identify your best sources of candidates.
  • Sort, filter, and organize applicants with tags and statuses like “interviewed" or "hired" to streamline the process.

These features allow you to spend less time on administrative tasks and more time identifying the best candidates.

Avoid Common Job Posting Mistakes

After using LinkedIn to hire for my small business, here are some common missteps I’ve learned to avoid:

  • Generic, vague job titles and descriptions that fail to capture attention
  • Neglecting to highlight your company culture, values, and benefits
  • Not targeting your post to relevant candidates based on criteria like skills, experience, location
  • Simply posting the job and waiting for applicants rather than sourcing proactively
  • Failing to promote your post or track analytics to improve visibility over time

Hopefully this guide provides a helpful starting point for small business owners to begin using LinkedIn to recruit top talent efficiently. Let me know if you have any other questions!