The Small Business Owner‘s Guide to Muting on Facebook in 2024

As a small business owner, you likely use Facebook to connect with customers and promote your brand. But inevitably, some users clutter your News Feed with irrelevant or annoying posts. Muting certain people can create a more positive experience without hurting relationships.

When Muting Makes Sense for Business Owners

According to Sprout Social, 80% of Facebook users have muted someone because their posts felt negative or irrelevant. As a business owner, you may want to mute:

  • Ex-employees who frequently complain about your company
  • Customers posting political rants
  • Friends sharing personal drama or explicit content
  • Competitor pages to avoid seeing their promotions

Muting prevents these users‘ posts from appearing in your News Feed. You remain Facebook friends without their knowledge you‘ve muted them. Unfollowing or blocking conveys taking offense. For business relationships, muting allows tactfully reducing negativity or distractions.

Step-by-Step Guide to Muting Someone on Facebook

You can mute someone either directly from their profile or while scrolling through your News Feed. Here are the detailed steps for both desktop and mobile:

On Desktop:

  1. Click the down arrow at the top right of Facebook and select "Settings".
  2. On the left menu, choose "News Feed Preferences".
  3. Select "Unfollow" next to the person‘s name. Their posts will no longer appear in your feed.

Or:

  1. Go to the profile of the person you intend to mute.
  2. Click the "Following" button below their cover photo.
  3. Select "Unfollow" from the dropdown menu.

On Mobile:

  1. Tap the three-line menu icon in the bottom right.
  2. Tap "Settings & Privacy" then choose "News Feed Preferences".
  3. Tap "Unfollow" next to the name of the person you want to mute.

Or:

  1. Go to the user‘s profile page.
  2. Tap the three-dot icon in the upper right corner.
  3. Select "Unfollow" from the menu.

In both cases, the person will not be notified you have muted them. Their posts simply disappear from your News Feed.

Muting vs. Unfollowing, Blocking, and Unfriending

Muting is often preferable to other options, but here are key differences:

  • Unfollowing removes posts but you stay Facebook friends. They will know you unfollowed them.
  • Blocking prevents them from viewing your profile or contacting you. Use for harassment.
  • Unfriending removes you as Facebook friends. This can cause offense.
  • Muting hides their posts from your feed quietly. You stay Facebook friends.

For business purposes, muting allows controlling your feed without conveying a social snub or offense. But blocking may be necessary for former employees or customers harassing your brand.

Best Practices for Muting Users on Facebook

When muting as a business owner, keep these tips in mind:

  • Mute users for a trial period like 30 days first, rather than indefinitely. You can always extend the mute or unmute them.
  • Periodically check in on muted users‘ pages to be aware of any concerning content about your business.
  • Avoid muting important connections like partners, vendors, or active customers as this could have consequences.
  • If muting a customer, ensure other support channels are available for them to contact your business.
  • Mute sparingly and tactfully. Never mention to muted users that you have done so.

Conclusion

Muting certain Facebook users can be necessary for brands and business owners to maintain a professional, constructive News Feed. Unlike blocking or unfriending, muting discreetly reduces annoying or irrelevant posts without social repercussions. With the steps provided above, small business owners can take control of their Facebook experience.