Hiding Facebook Friends as a Small Business Owner

As an entrepreneur, Facebook can be an invaluable tool for connecting with customers and promoting your brand. However, overly sharing personal details can raise privacy concerns and compromise your professional reputation. In this comprehensive guide for small business owners, we will explore the settings available for customizing Facebook friend visibility to find the right balance of connectivity and privacy.

Common Reasons Entrepreneurs Hide Friends

Before diving into the step-by-step instructions, let’s discuss some context on why you may want to limit your friends list as a business owner:

  • Maintaining professional credibility: Even close friends can occasionally post questionable content that reflects poorly on your judgment to customers.
  • Separating personal and professional relationships: You may not want clients accessing info on your personal connections.
  • Avoiding security issues: Scammers can leverage friend connections and tagged photos to craft targeted phishing attacks.

According to a 2022 survey from Sprout Social, over 60% of small business owners use Facebook to market their brand. With so much on the line, understanding Facebook’s privacy tools is essential.

Weighing the Trade-Offs of Hiding Facebook Friends

As an entrepreneur, you need to balance the visibility required for connecting with customers with privacy precautions to secure sensitive data. Here are a few factors to consider:


  • Prevents oversharing personal activities and connections
  • Limits customer access to your social circle
  • Reduces attack surface for hackers


  • Can inhibit word-of-mouth referrals
  • Reduces perceived transparency as a business owner
  • Limits ability to showcase connections with influencers

For many SMB owners, a middle ground approach utilizing Facebook’s customization settings offers the right compromise. You maintain access to Facebook’s marketing capabilities while securing personal information.

Step-by-Step Instructions

Now, let’s get into the specifics on how entrepreneurs can hide friends on Facebook while continuing to cultivate their brand’s online presence:

Facebook Mobile App Privacy Settings

On Mobile Devices

  1. Tap ☰ menu and select Settings & privacy
  2. Scroll and choose Settings
  3. Tap Privacy settings
  4. Select Who can see your friends list
  5. Choose desired visibility, like “Friends except…Acquaintances”

On Desktop

  1. Click down arrow ▼ and choose Settings & privacy
  2. Select Settings and click Privacy
  3. Find “Who can see your friends list”
  4. Pick visibility level like “Friends except…Customers”
  5. Click Review all your privacy settings for additional controls

You can choose custom combinations like “Friends except acquaintances” or “Everyone except customers” to find the optimal balance for your business. Beyond controlling overall friend visibility, you can also add specific individuals to Restricted lists or Groups that limit what they see from your profile.

Final Tips for Entrepreneurs

As a small business owner, always:

  • Carefully review new friend requests to avoid phishing attempts
  • Use dedicated professional Pages rather than personal profiles when possible
  • Limit visibility of old wall posts and photos if needed
  • Periodically check your privacy settings for changes

In closing, hiding certain friends on Facebook does not have to come at the cost of your digital marketing efforts with proper customization. By following this guide, entrepreneurs can strike the right compromise between maintaining an approachable online presence and securing sensitive data. Don‘t hesitate to reach out with any other questions on optimizing your brand’s social media footprint!