The Complete Guide to Getting Verified on Instagram in 2023

As a small business owner and entrepreneurship consultant dedicated to helping brands grow on social media, I often get asked – how does one get that coveted blue verification badge on Instagram?

Businesses want to know what it takes to get that elite stamp of approval from Instagram. I‘m here to break it all down for you.

According to Instagram, over 200 million businesses use Instagram every month. And getting verified can significantly boost your brand‘s visibility and credibility on the platform.

In this comprehensive guide, I‘ll share everything I‘ve learned over the years about getting verified on Instagram, from requirements to tips to whether it‘s worth it.

What is Instagram Verification?

The blue verification badge on Instagram simply indicates that the account is authentic and belongs to the public figure, celebrity or brand it represents.

It helps users easily identify official accounts and avoids confusion with fan accounts or impersonators.

Instagram verifies accounts to:

  • Establish authenticity of public figures, celebrities and brands
  • Prevent impersonation and fake accounts
  • Help users easily find official profiles in search

So in essence, it‘s Instagram‘s way of saying "this account is legit".

According to a 2021 report by Influencer Marketing Hub, 78% of people said they actively seek out the blue verification badge to determine influencer authenticity. So it clearly boosts perceptions of legitimacy.

Why Should You Get Verified on Instagram as a Brand?

Here are some of the key benefits that come with getting verified on Instagram as a business:

Increased Credibility and Trust

The blue verification badge immediately makes your brand look more legitimate in the eyes of users. One survey found 92% of respondents said they trust verified accounts more.

Improved Search Visibility

Verified accounts get priority ranking in Instagram search results. When users search for your brand name, your verified profile will appear at the top ahead of other competing accounts.

According to Later‘s 2021 Instagram study, 60% of users discover new accounts through search. So verification gives you a competitive edge.

Access to Special Features

Verified accounts get access to exclusive Instagram features like stickers in Stories and the swipe-up link option – both great tools for driving traffic and conversions.

Protection from Impersonators

The blue badge clearly distinguishes your real account from fake impersonators trying to deceive your audience and profit from your brand name illegally.

Higher Engagement Rates

Multiple studies show followers engage more with verified accounts. You‘ll likely see more likes, comments and new followers once verified.

Hootsuite found that verified accounts had a 33% higher engagement rate on average. The blue tick signals people to pay more attention to your content.

So in summary, verification enhances your brand presence on Instagram and opens up more features and visibility. It serves as a stamp of approval from Instagram that can boost perception and performance.

Instagram Verification Requirements

Instagram does not provide an exact checklist for getting verified, but based on verified accounts, these seem to be the core requirements:

  • Authenticity: You must represent a real brand and be able to prove your identity. Impersonators and fake accounts will not get verified.
  • Notability: Your account needs substantial reach and presence or news/media coverage to demonstrate notability. Verification is for well-known, popular entities.
  • Complete Profile: Your bio should look professional, with your website linked, profile photo clear, and Story highlights organized.
  • Public Account: Your account must be public for anyone to view. Private accounts will not be verified.
  • Active Use: You need to post consistently, engage with your audience, and maintain an active presence. Inactive or abandoned accounts will be denied.
  • Compliance: Your account and posts should follow Instagram‘s terms of service. Any policy violations may lead to a rejected request.

Essentially, Instagram verifies accounts that are popular, authentic, well-branded, and actively add value to the community. Small personal accounts and meme pages usually don‘t meet the criteria.

Focus on growing your audience, improving your visual branding, collaborating with partners, and most importantly – creating content your community loves. That will get you on Instagram‘s radar for verification.

How to Request Verification on Instagram

If you meet Instagram‘s general verification requirements, here are the steps to request a blue badge:

  1. Go to your profile and tap the menu (three horizontal lines) in the top right.
  2. Tap Settings > Account > Request Verification.
  3. Enter your full name, username, contact email, and account category.
  4. Upload a photo ID such as a passport or business registration certificate. This proves your identity.
  5. Carefully review then submit your verification request.
  6. Wait for Instagram to review your request. This can take anywhere from 2 weeks to 2 months based on how busy they are.
  7. If approved, you‘ll receive a confirmation email and your account will become verified!

Submitting the request form does not guarantee verification. Instagram reviews many factors beyond the basic criteria. But this is the official process that gives you the best shot.

I recommend being patient, continuing to improve your brand presence, and following up politely if you don‘t hear back after 60+ days.

Tips to Boost Your Chances of Getting Verified

While there‘s no instant formula, these pro tips can improve your odds of getting that coveted blue tick:

Grow Your Audience

Accounts with larger, more engaged followings have a higher chance of getting verified. Aim for at least 100,000+ followers if possible. Use relevant hashtags, run occasional ads, and partner with influencers in your niche to expand your reach.

Engage With Your Community

Reply to comments, post Stories daily, and go live. Actively engage with your audience – don‘t just post and disappear. Instagram wants to see you developing relationships.

Link Other Social Profiles

Connect your Instagram account to your Facebook, Twitter, YouTube to showcase your authority across multiple platforms.

Get Press and Media Coverage

Being featured in news articles and interviews adds to your fame and notability. Pitch yourself to reporters and insert pull quotes into your posts.

Use Branded Hashtags

Include relevant hashtags like #YourBrandName so people can easily find and get familiar with your brand‘s content.

Promote Your Account

Run occasional ads driving followers to your profile and posts. Instagram advertising can help boost impressions and visibility.

Collaborate With Influencers

Partner with influencers in your industry for co-branding opportunities, takeovers, and sponsored posts. Their audiences will get exposed to your brand.

Be Patient Yet Persistent

The review process can take weeks or months. Follow up if it goes past 2 months. Slowly build your presence over time. Rome wasn‘t built in a day and neither will your verification badge.

With a sound strategy and persistence, your chances will improve. Don‘t obsess over getting verified, just focus on serving your audience.

Should You Get Verified on Instagram?

For most businesses, public figures and brands – yes, verification is very beneficial. It enhances credibility, visibility, and unlocks more features.

However, for personal accounts or meme pages building an audience, organic growth may be better than pursuing verification. Their efforts are likely better spent creating captivating content.

But if you are representing an authentic brand, getting that blue badge can be game changing. It‘s a premier signal that Instagram officially recognizes your account‘s notability and authenticity.

My recommendation is if you have over 50k real, engaged followers as a business account, verification is likely worthwhile to add that layer of prestige.

Final Takeaways on Getting Verified on Instagram

Getting verified on Instagram takes time, strategy, and persistence. But the benefits are certainly worth the effort for brands looking to enhance their presence.

Focus on growing your audience, connecting with them consistently, and telling your brand‘s story creatively through captivating visual content.

If your account meets the core requirements, request verification properly and then continue improving your profile. With an authentic, active presence, your chances will steadily improve.

Patience and participation are key. Instagram wants to see you developing an organic community that engages with your content.

While there‘s no instant formula, with the right approach you can earn that elite blue badge and take your brand‘s Instagram profile to the next level.