As a small business consultant who assists entrepreneurs with selling on Amazon, I‘m often asked: "How do I find Amazon storefronts that are relevant to my business?"
With over 1.9 million Amazon sellers operating storefronts across the site, locating the right store for your product and brand can be a daunting task. But having the ability to identify and analyze competitors, influencers, and potential partners selling in your niche is incredibly valuable market research.
In this comprehensive guide, I‘ll walk through the most effective methods for finding Amazon storefronts, as an entrepreneur and Amazon seller myself.
Why Amazon Storefronts Matter for Small Businesses
First, let‘s look at why storefronts should be on your radar in the first place:
- Rapid growth: Amazon storefront sales increased by over 50% year-over-year from 2020 to 2021 as more sellers tapped into the opportunity.
- Brand building: Storefronts allow you to tell your brand story and create a customized shopping experience. This helps build customer loyalty and recognition.
- Increased visibility: Storefronts give you a unique URL to drive traffic to your Amazon products from other channels.
- Product promotion: You can showcase your full catalog, new arrivals, best-sellers, special bundles, and more.
Clearly, understanding the storefront landscape can provide valuable insights to help you succeed on Amazon. Now let‘s dive into the various search techniques at your disposal.
Search Amazon Directly
The most straightforward approach is searching directly on Amazon using a few methods:
Use the Main Search Bar
- Type the exact store name into Amazon‘s search bar if you know the specific storefront you want to find.
- Search for relevant keywords like "cookware" or "yoga equipment" to find storefronts related to those categories.
- Try product names to surface stores selling that particular item. This can help identify competitors.
Browse and Filter All Storefronts
- From Amazon‘s homepage, click "See All" under "Shop by Department" then select "Amazon Storefronts."
- Use the sidebar filters to narrow results by product type, price range, customer rating, and more.
- Click into storefronts with relevant products to learn more about their brand and catalog.
Review Purchases and Browsing History
- Go to "Your Account" and look under "Your Browsing History" and "Your Purchases."
- This reminds you of storefronts you‘ve recently discovered or purchased from.
Pros
- Simple, built directly into Amazon‘s platform.
- Allows targeted searches by keyword or specific criteria.
Cons
- Requires knowing the exact store name or products to search for.
- Time intensive to browse through thousands of results.
Leverage Social Media
Another great option is searching for Amazon storefronts on social media:
- Track hashtags like #AmazonStorefront, #FoundItOnAmazon, #AmazonSmallBiz.
- Sellers often use these tags when promoting products or sharing their store link.
Identify Influencers
- Search for influencers in your industry on Instagram, TikTok, YouTube.
- Check their bios and posts for links to their Amazon storefronts.
Join Amazon Seller Groups
- Facebook groups like Amazon Sellers and Amazon FBA Sellers have over 100k members each.
- Sellers frequently share storefront links when asking for feedback.
Pros
- Discover new and trending storefronts and products.
- Connect with influencers or sellers in your niche.
Cons
- Can be hard to filter out irrelevant content and stores.
- Time consuming to comb through lots of social posts.
Check Influencer Content on Amazon
Dive into Amazon influencer content for storefront mentions:
View Product Collections
- Find influencers you like and view their public product collections.
- Descriptions often include a link to their Amazon storefront.
Watch Videos and Live Streams
- Play their videos and view live streams. Many include their storefront URL.
- Check video descriptions for product links and special offers.
Pros
- Learn from influencers curating products in your industry.
- Get inspiration from how top influencers market their storefront.
Cons
- Limited to influencers you find in your niche.
- Requires actively viewing lots of video and live stream content.
Search Seller Central (For Amazon Sellers)
If you have an Amazon seller account, use Seller Central to find storefronts:
Storefront Search Tool
- Go to the "Find Products" tab and select "Amazon Storefronts" in the sidebar.
- Search for specific sellers or browse by category.
Product Research Tools
- Use ASIN finder, reverse ASIN lookup, and other tools to uncover competitors.
- Analyze pricing trends, top keywords, and more.
Pros
- Specifically designed to help Amazon sellers conduct market research.
- Advanced capabilities beyond basic storefront search.
Cons
- Only accessible to sellers with an Amazon Seller Central account.
- Data focused more on product analysis vs storefront discovery.
Which Method Should I Use?
The best approach depends on your specific goals:
- Are you researching competitors? Analyze storefronts found through product searches.
- Do you want inspiration? Browse curated collections from influencers.
- Are you launching a new product? Research demand by looking for similar storefronts.
- Are you an Amazon seller? Leverage Seller Central for robust market analysis.
Take advantage of the options above to uncover Amazon storefronts tailored to your unique business needs. With over 1 billion monthly visitors to Amazon, storefront visibility provides significant opportunity to grow your ecommerce sales.
As a small business consultant, I‘m happy to offer additional tips and strategies for maximizing your success selling on Amazon. Feel free to reach out!
