As a fellow entrepreneur active on social media, I know firsthand how valuable Facebook Live can be for engaging your audience and showcasing your brand. But did you realize you can extend that value by downloading and repurposing those Facebook Live videos?
I‘ve used this simple but powerful technique to increase my video content without creating new livestreams every time. In this comprehensive guide, I‘ll share how entrepreneurs like you can download and reuse Facebook Live videos to save time while expanding your reach.
Why Entrepreneurs Should Download Facebook Live Videos
Let‘s start by reviewing the key reasons entrepreneurs stand to benefit from downloading live videos:
- Reach new audiences: Reposting video across different platforms exposes you to new viewers. For example, the same fitness video from your Facebook Live could help attract potential customers discovering you for the first time on YouTube or Instagram.
- Increase engagement: Existing viewers are more likely to watch and share downloaded video since it doesn‘t disappear. This boosts overall engagement rates for the same content.
- Save production time: Live video creation takes effort and planning. Reusing video lets you spend less time producing new content from scratch.
In fact, recent research shows 60% of businesses using Facebook Live daily saw increased traffic and engagement. So rather than letting this valuable video content disappear, downloading it for reuse makes smart entrepreneurial sense.
Step-by-Step Guide to Downloading from Desktop
Downloading your live videos is just a few clicks away:
- Login to your Facebook page and click on Videos in the left sidebar
- Locate the specific live video you want and click to open it
- Click on the More icon (3 dots) in the upper right video player
- Select Download Video in the dropdown menu
This will automatically download the MP4 video file to your computer. Facebook Live videos are originally streamed in 720p HD quality, which is perfectly fine for reposting online.
For example, once I hosted a Facebook Live Q&A that performed really well. By saving the recording and sharing it to YouTube, I almost doubled my overall viewership between the two platforms!
Step-by-Step Guide for Downloading from Mobile
Downloading videos via the Facebook mobile app is just as simple:
- Open the Facebook app and tap the Videos icon
- Find and tap to open your desired live video
- Tap the More icon (3 dots) at upper right
- Choose Save Video from the menu
This saves the video directly to your camera roll so you can access it for cross-posting later.
I like to chop longer Facebook Live videos into shorter highlight clips using mobile apps like InShot. These snackable videos tend to gain more traction on platforms like Instagram Reels when repurposed.
5 Tips for Editing and Repurposing Your Downloaded Videos
Now for some pro tips to make those videos shine:
- Trim segments to feature only your best moments or talking points using editing software like Final Cut Pro
- Optimize for different platforms by cropping for vertical formats or adding captions/subtitles
- Boost engagement with custom intros/outros showing your brand and selected call-to-actions
- Schedule for best timing based on when your audience is most active on each platform
- Analyze performance to double down on what content resonates by platform
Reposting to a platform like YouTube Shorts has worked extremely well for increasing my reach. And since live videos feel more raw and authentic, they tend to convert viewers into followers there faster from my experience.
Start Downloading and Let Your Videos Do More Work
As you can see, downloading your Facebook Live videos delivers immense value for entrepreneurs by saving production time while expanding your brand‘s reach.
The additional tips in this guide will help polish that content so it engages audiences regardless of platform. Don‘t let these proven video assets disappear after streaming. Follow the simple downloading process outlined above and make every video work harder at driving more traffic and followers.
Let me know if you have any other questions on reusing live videos effectively!