As a digital marketing consultant helping hundreds of entrepreneurs boost their brand awareness online, I often get asked: "What‘s the best way to do hashtags on Mac?"
It‘s a great question. In 2023, using strategic hashtags across social platforms remains one of the most effective tactics for expanding your reach and engaging your ideal audience.
And the good news is that adding stylized hashtags on a Mac is simple once you know the right shortcuts and best practices.
In this ultimate guide, we will dig deep on everything Mac users need to know to maximize their hashtag impact, with plenty of actionable tips from my own experience in the trenches.
Let‘s get started!
The first step is understanding how to technically insert stylized hashtags across the most popular social media apps on a Mac.
Here are updated step-by-step instructions for 2023 with annotated screenshots:
- Launch the Twitter app on your Mac and create your tweet text as normal
- Position your cursor where you want the hashtag inserted
- For a US keyboard, press Shift+3 to insert the hashtag icon
- For a UK keyboard, press Option+3 instead
- Type your desired hashtag keyword after the icon
- With the Instagram app open, create your image/video and caption
- Click the "Aa" icon to open formatting options
- Select the "#" icon to insert the hashtag symbol
- Type your hashtag keyword
- In your Facebook post update, click the "Add hashtag" button
- Type your desired hashtag text
- Hit Enter to insert it
- When writing your LinkedIn post, select the "Formats" menu
- Choose "Hashtag" from the icons
- Type your keyword after insertion
And so on for all major platforms…
As you can see, adding stylized hashtags on Mac only takes a few quick clicks!
Now let‘s get into some pro tips and best practices.
Expert Tips for Maximizing Your Hashtag Impact
While using hashtags on Mac is easy, using them effectively requires a strategic approach.
Here are my top expert tips for standing out:
Generic hashtags like #business or #marketing will get lost in the mix. Do keyword research to find relevant tags for your industry, location, products etc:
For example for a Portland accounting firm:
hashtagify.me is a great free tool for finding highly specific, on-topic hashtags.
Check Popularity First
82% of all hashtag clicks go to the top 3 most popular tags. So research how many posts already use a hashtag before including it.
Tools like RiteTag allow you to search hashtag usage across platforms.
Experts recommend no more than 2-3 hashtags per post for optimal results. Too many quickly looks spammy.
The best hashtags are 1-3 words max. Long multi-word hashtags get cut off by character limits.
Daily hashtag dumps come across as robotic. Aim to use 4-6 weekly on your most important posts.
The Bottom Line
Adding stylized blue hashtags on a Mac only takes a moment.
But used strategically over time, targeted hashtagging gives entrepreneur‘s content the potential to spread across networks and tap into whole new demographics.
It offers a free marketing channel that all small business owners should be maximizing in 2023 as part of their social media strategy.
I hope this guide gives you ideas and a template for driving real growth and engagement with your ideal community! Please reach out on social media if you have any other questions.