As a small business owner and Snapchat enthusiast, I‘ve used the app‘s incredibly fun Sendit feature to connect with friends old and new in hilarious and meaningful ways. If you aren‘t yet familiar with Sendit, it allows Snapchatters to send anonymous questions back and forth to spark conversation.
In this comprehensive guide, we‘ll cover everything you need to know to become a Sendit pro, plus creative suggestion to help individuals and businesses get the most out of it.
A Quick Overview of Sendit
For those new to Snapchat, it‘s a mobile app that allows users to send photo and video messages that disappear after being viewed. Since it‘s launch in 2011, Snapchat has reached over 363 million daily active users globally as of Q2 2022.
Sendit, released in 2021, is an extension app developed using Snap Kit that seamlessly integrates into your Snapchat account. Once linked, you can connect with friends to:
- Send would-you-rather questions
- Play truth or dare
- Poll friends on hot topics
- And much more
The responses are delivered anonymously via Snapchat direct message. Let‘s look at how to get started.
Step-by-Step Guide to Send Your First Sendit
Getting going with your first Sendit only takes a few minutes. Just follow these steps:
Step 1: Download the Sendit App
Download the free Sendit app from the App Store or Google Play Store.
Step 2: Connect Your Snapchat Account
When you open Sendit for the first time, it will prompt you to connect your Snapchat account by scanning a QR code or entering a verification code.
Note: You need an existing Snapchat account to use Sendit.
Step 3: Sync Friends
Once connected, Sendit will sync the Snapchat friends from your account. You can then select which friends to send Sendits to.
Step 4: Compose Your First Sendit
Tap the pink button to compose a new Sendit. Pick a question type (would you rather, this or that etc.) and type your question or prompt.
Step 5: Select Friends & Send
Choose the friends you want to send it to and tap send! The Sendit will be delivered as a Snapchat direct message.
And that‘s it! Now let‘s look at some creative ways to make the most of this fun new Snapchat capability.
Creative Ways Friends Can Use Sendit
Beyond basic Q&As, there are endless possibilities for making meaningful connections on Sendit. Here are some creative examples to try:
- Inside Jokes: Sendits based on long-running jokes take conversations to the next level. My friends always "call" each other as various artists and celebrities as part of years-long bit, and it never gets old!
- Hypotheticals: Crazy hypotheticals are perfect fodder for hilarious Sendit chains. You‘ll get to know how your friends think in alternate realities.
- This or That: Asking casual this or that questions (pizza or burger, beach or mountains etc) makes it easy to find common interests.
- Nostalgia: Create Sendits focused on favorite childhood memories, top songs/movies from high school, and more to enjoy nostalgic moments together.
The key is tailoring your Sendits to the unique aspects of your relationships. Lean into the running jokes and conversations already happening off Snapchat to take them to new heights.
Creative Ways Businesses Can Utilize Sendit
While many utilize Sendit just for fun with friends, it also presents unique marketing opportunities for brands and businesses.
Sendit opens up new ways to interact that are perfect for:
- Customer research
- Product/brand preferences
- Making announcements
- Encouraging UGC (user generated content)
- Influencer collaborations
- Giveaways/contests
For example, a restaurant could ask customers:
- This or that topping combos to inform new menu items
- Adjective questions like "describe this dish in 3 words" to crowdsource product reviews
An athlete could ask fans for suggestions on new merch item designs. The possibilities are truly endless!
No matter your business, think creatively about what content your followers would enjoy responding to anonymously. It‘s an exciting new way to engage that feels organic and fun!
