How to Delete Drafts on Instagram in 2023: The Entrepreneur‘s Guide

As a small business owner, Instagram is likely an essential tool for engaging your target audience and driving growth. But cluttered draft posts can undermine your social media presence. That‘s why learning how to delete Instagram drafts needs to be part of your social media strategy.

In this comprehensive guide for entrepreneurs, I‘ll share how to delete drafts on Instagram using step-by-step instructions for both iOS and Android. You‘ll also get tips from my own experience as a small business owner on keeping your drafts clutter-free.

Why You Should Delete Old Instagram Drafts

Before jumping into the how-to, let‘s discuss why deleting old drafts matters:

  • Stale drafts waste your time. Instagram product expert Gary Liu estimates users spend an average of 21 minutes per day on Instagram. Don‘t waste precious time sifting through irrelevant drafts.
  • They clutter your profile. Your followers engage with content that‘s fresh and relevant. Old drafts that are no longer timely clutter your profile.
  • It protects your brand image. Typos, formatting issues and outdated information in drafts can undermine your brand authenticity if accidentally published.
  • Peace of mind. Deleting drafts gives you confidence no unfinished or unapproved content will ever go live.

As a social media consultant for small businesses, I recommend reviewing and deleting drafts at least once per week. Follow the steps below to quickly clear out any stale or problematic drafts.

Step-by-Step Guide: How to Delete Instagram Drafts

Deleting drafts is easy once you know the steps. Here are separate guides for iOS and Android:

Deleting Drafts on iOS

  1. Open Instagram and tap the ‘+‘ icon to start a new post.
  2. Select ‘Drafts‘ at the top of your screen.
  3. Tap ‘Edit‘ in the top right corner.
  4. Tap any drafts you want to delete – a blue checkmark will appear.
  5. Tap ‘Delete‘ at the bottom of the screen.
  6. Confirm by tapping ‘Delete‘ again on the pop-up.

Deleting Drafts on Android

  1. Open Instagram and tap the ‘+‘ icon to start a new post.
  2. Select ‘Drafts‘ at the top of your screen.
  3. Tap the 3-dot menu icon next to ‘Drafts‘.
  4. Tap ‘Select‘, then tap drafts to delete – they will be marked with a blue check.
  5. Tap the trash can icon at the top of the screen.
  6. Confirm deletion on the pop-up by tapping ‘Delete‘.

That‘s all it takes! Just a few taps and you‘ve cleared all the draft clutter from your Instagram profile.

Pro Tip: Archive First for Later Access

Rather than deleting drafts outright, you can also archive them to keep them tucked away in case you need them later.

On iOS, tap ‘Archive‘ instead of ‘Delete‘ in Step 5. On Android, tap the folder icon instead of the trash can in Step 5.

Archiving removes drafts from your main drafts folder while still preserving them if needed. I recommend archiving any drafts you think may be useful someday instead of permanently deleting.

Maintaining Draft Hygiene as an Entrepreneur

As an entrepreneur juggling many responsibilities, staying on top of your Instagram drafts may fall by the wayside. Here are 4 tips to maintain "draft hygiene" from my experience:

  • Set reminders to check your drafts weekly. I have a recurring Monday task to review and clear out drafts.
  • Give drafts filenames like "BlogGraphics_March2022" so they are easy to identify later.
  • Enable auto-archiving so Instagram archives any drafts over 1 month old. This prevents really old drafts from cluttering your workspace.
  • Ask a team member to help manage drafts if you don‘t have time. Delegate this task to an assistant or social media manager.

Following these simple habits will ensure your Instagram profile stays polished and professional.

Key Statistics on Instagram Engagement

Maintaining your drafts directly impacts how audiences engage with your content. Consider these statistics:

  • Instagram has over 1 billion monthly active users who spend an average of 15-20 minutes per day on the platform.
  • The top 1/3 of posts on Instagram drive 95% of user engagement according to TrackMaven‘s Instagram engagement analysis.
  • Businesses see 60% higher engagement rates from Instagram than Facebook, according to Convince&Convert research on social media marketing statistics.

With such high engagement potential, having stale drafts and clutter compromising your profile simply isn‘t worth the risk. Follow my guide above to keep your drafts sparking meaningful engagement.

Final Tips for Entrepreneurs

As an entrepreneur and consultant, here are my top 3 tips for managing Instagram drafts:

1. Set a weekly reminder to check your drafts. Mondays work well to start the week with a clean slate!

2. Archive useful drafts rather than delete. You never know when an old draft may come in handy.

3. Seek help if needed. Don‘t let draft management fall through the cracks. Delegate it to a team member if you‘re overwhelmed.

By spending just a few minutes each week deleting or archiving your Instagram drafts, you can ensure your profile consistently puts your brand‘s best foot forward. So be diligent with "draft hygiene" as a simple way to enhance your social media presence!