How to Change Your LinkedIn URL for Increased Visibility (Step-by-Step Guide)

As a small business owner or entrepreneur, having a professional LinkedIn presence is key for networking and getting found by potential clients and partners. An important part of that is customizing your LinkedIn URL to make it more memorable, brand-consistent and search-friendly.

Why Changing Your URL Matters

Here are 3 key reasons to change your default LinkedIn URL:

1. Enhances Your Personal Brand

A customized URL that incorporates your name or business looks far more professional than the default string of random numbers and letters. According to LinkedIn‘s analytics, profiles with customized URLs get 21% more weekly profile views.

2. Improves Search Engine Visibility

LinkedIn profiles with customized URLs rank higher in Google search results compared to default URLs. Including relevant keywords can boost visibility even more.

3. Creates Consistency Across Social Platforms

Using the same customized username or handle across major platforms like Twitter, Facebook and Instagram makes it easier for people to find and connect with you.

A Step-by-Step Guide to Changing Your LinkedIn URL

Customizing your LinkedIn URL only takes a minute. Just follow these simple instructions:

LinkedIn Desktop URL Change Screenshot

On Desktop:

  1. Go to your LinkedIn profile page and click Edit public profile & URL
  2. Click the Edit icon next to your URL in the right sidebar
  3. Enter your new preferred URL – availability is shown in real-time
  4. Click the Save button

On Mobile:

  1. Tap your profile icon and hit Edit your profile
  2. Tap Edit public profile & URL below your name
  3. Tap the Edit icon adjacent to your URL
  4. Enter your new desired URL
  5. Tap Save in the top right corner

💡 Your fully customized URL can only include letters, numbers and hyphens and must be unique.

Tips for Creating Your Custom LinkedIn URL

As you select your new LinkedIn URL, keep these tips in mind:

  • Include your full name or a variation like first-lastname or firstname-lastname
  • Consider adding your industry like finance, marketing, consulting
  • Use hyphens in place of spaces and symbols
  • Keep it short and simple for better recall and sharing

Here are some examples of ideal customizable LinkedIn URLs:


Check LinkedIn URL Availability

Before saving your customized URL, LinkedIn will indicate in real-time if it has already been taken. Keep trying different variations until you find one available.

Update Links to Your New LinkedIn URL

After changing your LinkedIn URL, existing links pointing to your old URL will break. To avoid confusion, remember to:

  • Update your LinkedIn profile with the new URL
  • Share your new URL on resumes, business cards and email signatures
  • Create a redirect for your old URL to forward to the new one

With your new customized LinkedIn URL set, you can now start building a stronger personal brand and online presence! Let me know if you have any other questions.