How to Change Your Facebook Profile Picture in 2023

As a small business consultant who assists entrepreneurs with establishing their personal brand on social media, I often get asked: "What‘s the secret to an effective Facebook profile picture?"

Your Facebook profile photo is likely the first impression people will get of your personal brand – so making sure it looks professional and approachable is crucial.

In this comprehensive guide, I‘ll walk through everything you need to know to change your Facebook profile image in 2023, from ideal photo composition to troubleshooting upload issues.

Step-by-Step Guide to Uploading a New Profile Pic

Here is an easy, step-by-step process for updating your image:

Facebook profile page

  1. Click on your profile picture in the top right corner and select "Update Profile Picture"
  2. Choose a new photo to upload from your computer files or Facebook albums
  3. Crop and edit the image if desired using the on-screen tools
  4. Click the blue "Save" button to make the photo your new profile picture

And that‘s it! Within a few minutes your new profile photo will display on your page.

Troubleshooting Tips

Having issues changing your profile image? Try these tips:

  • Compress images over 5MB to reduce file size
  • Ensure you have a stable internet connection
  • Clear your browser cache if the new photo won‘t display
  • Use images in JPG, PNG or GIF format (minimum size 360×360 pixels)

Restarting the Facebook app can also help fix upload problems.

Choosing the Right Profile Picture

When selecting a profile photo keep in mind that, according to HubSpot, profile pictures get an average of 167% more engagement than other images.

Dos and Don‘ts


  • Take a new, high-quality, well-lit headshot
  • Smile naturally and make eye contact with the camera
  • Wear professional or casual attire appropriate for your brand
  • Appear approachable and genuine


  • Use old, blurry, or low-resolution photos
  • Include inappropriate or confusing images
  • Feature other people (use solo shots only)
  • Overfilter or heavily edit your image

The goal is to choose an authentic photo that presents your brand positively.

Editing Tips

Before uploading, do some quick editing to perfect your image:

  • Crop tightly around your head/shoulders
  • Adjust lighting/contrast
  • Soft focus to smooth skin
  • Boost color vibrancy

Touch-ups like these can make a big difference!

Customizing Your Profile Picture Frame

In your profile settings, you can also customize the frame color displayed around your profile picture to match your brand colors. This adds some great visual personalization.

Managing Your Profile Picture Privacy

As a Facebook user, you have full control over your profile picture privacy settings. You can choose to:

  • Allow public access
  • Restrict access to friends/family
  • Disable downloads
  • Set custom audience restrictions

Take advantage of these options if you have any concerns over who can see and share your profile image.

Key Takeaways

Your Facebook profile photo is prime real estate for conveying your personal brand. By following this guide‘s tips on editing, sizing, troubleshooting, and more you can upload an optimal image that makes a fantastic first impression, boosts engagement, and looks fantastic.

Need any other tips on crafting your brand‘s social media presence? Reach out anytime! I‘m always happy to help small business owners strengthen their marketing approach.