As a small business owner, you know how important it is to keep your brand consistent across all platforms. But what happens when you outgrow your original Facebook page name or undergo a rebrand?
Changing the name of your Facebook page is a common need for entrepreneurs and small business owners. In fact, according to Sprout Social, roughly 60% of organizations rebrand every 3-5 years.
In this comprehensive guide, we‘ll cover everything you need to know as a small business owner to change your Facebook page name successfully.
Top Reasons Small Businesses Need Page Name Changes
Before we dive into the step-by-step process, let‘s look at some of the most common reasons small businesses need Facebook page name changes:
Rebranding or Pivoting Your Business
One of the top reasons I see small business owners needing a page name change is after a rebrand. Rebranding your business with a new name, logo, or identity means you‘ll need your Facebook page name to match.
Major business pivots where you shift your products, services, or target audience also often come with name changes. You‘ll want your social media presence to align with your new brand or business focus.
Outgrowing Your Original Name
Many entrepreneurs pick a quick, generic page name when first creating their Facebook presence. But as your business grows, that initial name may no longer fit.
For example, if you started as "John‘s Bakery" but have expanded into catering and online ordering, you‘ll want a name like "John‘s Bakery & Catering" instead.
Fixing Name Issues
Sometimes your original page name has underlying issues. Maybe it‘s difficult to spell and pronounce. Or it doesn‘t communicate what your brand is about.
I once worked with a client whose name "Tip Top Cupcakes" often had the words run together, leaving readers confused. A name change to "TipTop Cupcakes" solved that formatting issue.
When the leadership, ownership, or management of your small business changes, a page name change often follows. This helps solidify the new direction under the new leadership.
In my experience advising small business clients, new owners or partners almost always opt to change the existing social media names to represent the evolving brand identity.
Step-by-Step Guide to Changing Your Page Name
Once you‘ve decided on a new page name, here is the process to change it on Facebook:
Meet Facebook‘s Prerequisites
Before going through the name change steps, ensure:
- You‘re a page admin: Only current admins can change the name. Request access if needed.
- Page is 14+ days old: Brand new pages may be restricted from changes temporarily.
- Username hasn‘t changed recently: Can only change once every 14 days.
- Page has under 200 likes: Over 200 prevents category changes, impacting name.
- No pending name change request: You can only have one active request at a time.
- Click the down arrow in the top right and choose "Settings"
- Select "Page settings"
- Tap the 3 lines in the top right and choose "Settings"
- Select "Settings"
Access Name Change Section
On desktop and mobile:
- Click "Page Info" on the left menu
- Tap the edit icon next to your current name
Enter and Save New Name
On desktop and mobile:
- Type your new name in the "New Page Name" field
- Click "Save Changes"
Submit Request and Await Review
On desktop and mobile:
- Double check compliance with Facebook‘s policies
- Click "Request Change"
- Facebook reviews within 3 days usually
- Don‘t make other editing changes during review
Once approved, your new name will be live!
Manage Notifications to Fans
To ensure your fans see the new name, I recommend:
- Turning on post and story notifications
- Enabling prominent page name displays
- Pinning a name change announcement post
- Responding to any confused comments promptly
- Updating profile and cover images if needed
According to Sprout Social, pages that change their profile image during a transition retain 15% more followers.
Facebook‘s Naming Policies for Pages
Facebook has rules around page names – follow them to ensure approval:
Accurately Represent Your Business
Choose a name that precisely and clearly describes your business or brand. Don‘t pick confusing or misleading names.
For example, "The Coffee Spot" accurately conveys a cafe shop whereas something vague like "Coffee Land" does not.
Align with Facebook‘s Community Standards
Avoid potentially offensive, abusive, or harassing page names. These will often get rejected.
Also steer clear of names owned by other brands or celebrities without explicit permission.
Comply with Facebook‘s Terms of Service
Don‘t select names promoting illegal products, services, or activities per Facebook‘s terms.
This includes anything drug-related, promoting violence, hate speech, and more prohibited areas.
Minimize Excessive Capitalization and Punctuation
Facebook prefers page names with normal titling over all caps names full of symbols.
For example, "John‘s plumbing & heating" is preferable to "JOHN‘S PLUMBING & HEATING!#$".
Reviewing Facebook‘s page naming policies helps avoid rejections and delays down the road.
Key Takeaways for Small Business Owners
As a fellow small business owner, here are my key tips for changing your Facebook page name:
- Rebranding, pivoting your business model, or fixing name issues are common reasons companies need name changes.
- Carefully follow Facebook‘s step-by-step process for submitting a name change request.
- Pick a name that clearly conveys your business or brand to avoid confusion.
- Thoroughly check Facebook‘s naming policies to prevent violations and rejection.
- Manage notifications to your fans to ensure they stay informed of the change.
With the right preparation and approach, you can seamlessly change your page name without losing loyal followers. Just be sure to follow Facebook‘s guidelines at every step.
Let me know if you have any other questions! I‘m always happy to help fellow small business owners with questions like these.