How to Change Your Age on Facebook: A Complete Walkthrough for Businesses

As an entrepreneur active on Facebook, it‘s crucial that your age and birthday listed on your Facebook profile are accurate. Incorrect age information can negatively impact your Facebook marketing campaigns, age-restricted content access, and ability to connect with the right demographics.

Fortunately, Facebook makes it easy to update your age in just a few steps. In this comprehensive guide, we‘ll provide tips from an entrepreneurial perspective on how to change your age on Facebook using desktop or the mobile app.

Why Businesses Need Accurate Age Information on Facebook

Over 2.8 billion people use Facebook every month, making it the largest social media platform and an essential tool for entrepreneurs and marketers.

However, inaccurate age information can cause issues for businesses trying to optimize their Facebook presence:

  • Targeted Ads: Facebook advertising relies on demographic data like age to target relevant ads. Incorrect ages skew ad performance.
  • Age-Restricted Content: Pages can block access to certain content based on the viewer‘s age. Wrong ages limit access.
  • Analytics: Page analytics by age demographic helps optimize content. Bad age data leads to poor optimizations.

According to a 2021 survey by OnBuy.com, around 25% of Facebook users display the wrong age in their profile. As an entrepreneur, it‘s vital to display your accurate age.

Step-by-Step Guide to Changing Your Age on Facebook

You can change your birthday on Facebook both on desktop and mobile. Here‘s a detailed walkthrough for each:

On Desktop

  1. Log in to your Facebook account on a desktop browser.
  2. Click the down arrow in the top right and select "Settings & Privacy".
  3. From the left menu, choose “Settings”.
  4. Click “General” in the Account Settings menu.
  5. Under the “Personal Information” section, click “Edit” next to Birthday.

Facebook Desktop Settings

  1. In the pop-up menu, use the drop-downs to change your birthday:

Facebook Birthday Pop-up

  1. Click “Save Changes”.

On Mobile

  1. Open the Facebook app on your iPhone or Android.
  2. Tap the three-line “hamburger” icon in the top right.
  3. Scroll down and select “Settings & Privacy” then “Settings”.
  4. Tap “Personal and Account Information”.
  5. Tap “Contact and Basic Info” and then “Birthday”.

Facebook Mobile App Settings

  1. Use the date selector wheel to choose your new birthday:

Facebook Mobile Birthday Picker

  1. Tap “Done” to save changes.

It may take up to 24 hours for your new age to reflect across Facebook.

Pro Tip: Take screenshots of your old and new birthday for records to provide Facebook support if any issues arise.

How Changing Your Age Impacts Facebook Ads

Facebook advertising utilizes your age demographic to target relevant ads based on your interests and habits.

As an entrepreneur, inaccurate age data can drastically impact your Facebook ad performance. Here‘s how:

  • Wrong age may exclude you from ads interested entrepreneurs would engage with
  • Makes age-range targeting for your own ads unreliable
  • Skews analytics dashboards essential for optimizing ad campaigns
  • Hurts conversion data for precise age groups you want to target

Maintaining an accurate birthday ensures you receive appropriate ads and provides clean data for your business‘ marketing efforts.

Policies Around Changing Your Age on Facebook

Facebook limits how frequently you can change your birthday to prevent abuse. Here are the key policies around age changes:

  • You can only change your birthday twice within 60 days on Facebook.
  • Facebook may require you to upload legal documentation to verify your new age.
  • Notifications are sent to your friends when you change your age.
  • Age changes can impact your content visibility based on age restrictions.

Due to the limitations, it‘s smart to triple check that your new birthday is correct before saving changes.

Expert Tips for Changing Your Age as an Entrepreneur

As an entrepreneur who manages multiple Facebook profiles for myself and my businesses, here are my top tips for seamlessly changing your age on Facebook:

  • Temporarily expand your privacy settings so friends don‘t get notified about your age change.
  • Have a copy of your ID ready in case Facebook prompts you to verify your new age.
  • Consider using a third-party age verification service if Facebook persists in reverting age changes.
  • Update your age across all social media platforms to maintain consistent branding.
  • Monitor your Facebook analytics dashboard over the next month to confirm improved age data.
  • If issues persist, don‘t hesitate to reach out to Facebook support through live chat or their contact form.

Following this advice will ensure you can update your age for optimal access to features essential for entrepreneurs.

Key Takeaways

Accurately displaying your age on Facebook is crucial for entrepreneurs looking to enhance their marketing and content strategy. Here are the key points to remember:

  • Incorrect ages negatively impact targeted ads and age-gated content.
  • You can change your birthday in Facebook Settings on desktop and mobile.
  • Limitations allow only two age changes within 60 days.
  • Facebook may require official documentation to verify your new age.
  • Monitor analytics and ad performance to check improved age targeting.
  • Use best practices like temporary privacy changes and ID readiness.

As an entrepreneur, stay on top of displaying your true age on Facebook. Given its billions of users, Facebook remains a vital platform to engage consumers and grow your business.