The Complete Guide to Buying Amazon Gift Cards in 2023

As an entrepreneurship consultant who assists small business owners, I often get asked about easy, meaningful gifts for clients and employees. In my experience, Amazon gift cards are one of the most versatile options. Given Amazon‘s endless inventory with over 12 million products, recipients are guaranteed to find something they‘ll appreciate.

But buying gift cards isn‘t always straightforward. In this comprehensive guide, I‘ll cover everything you need to know about purchasing Amazon gift cards in 2023 specifically with small business owners in mind.

Purchasing Gift Cards Online Offers Convenience and Customization

One of the easiest ways for time-crunched entrepreneurs to buy gift cards is online through or a trusted retailer website. Let‘s compare the options:

Buying Directly from Amazon


  • Huge selection of eGift cards, printable cards, and physical gift cards from $10 up to $2,000
  • Instant eGift card delivery to recipient‘s email
  • Can schedule future delivery dates for gift cards
  • Add custom recipient messages


  • No discounts or reward incentives offered

Step-by-Step Guide to Buying on Amazon

Follow these simple steps to purchase gift cards on Amazon:

  1. Visit Amazon Gift Cards store and select your card type
  2. Choose amount from preset (10, 25, 50, 100, 250…) or enter custom value
  3. For email cards – enter recipient‘s email and delivery date
  4. Add gift message (optional)
  5. Enter payment method
  6. Confirm purchase

Did You Know: 90% of Amazon Gift Card recipients redeem their cards within 6 months, according to an Amazon Shopper Preference survey.

Top Retailers for Buying Amazon Cards

Many leading stores sell Amazon gift cards with periodic promotions or discounted rates. I recommend small business owners bookmark the gift card page for:

Retailer Why They‘re a Good Option
Target 5% off gift cards with Target RedCard
Walmart Low everyday prices, frequent gift card sales
Sam‘s Club Special bulk pricing on gift cards
Staples Large gift card selection plus frequent coupons

Before purchasing, check deals sites for coupon codes and cashback offers to maximize your savings.

In-Store Gift Card Shopping

For entrepreneurs who prefer buying gift cards at local shops or minimizing online transactions, many major chains carry Amazon cards. Here are top in-store options:

  • Grocery stores: Kroger, Safeway, Albertsons
  • Warehouse clubs: Costco, Sam‘s Club
  • Drug stores: CVS, Walgreens
  • Misc. retailers: 7-Eleven, Circle K, GameStop

The denominations are more limited when buying in person, usually ranging from $10-$100. But it‘s an easy process – just find the gift card rack, select your amount, and pay at checkout.

One heads up: Only 59% of Americans feel comfortable buying gift cards at the grocery store checkout according to a National Retail Federation survey. Consider getting them from the customer service desk for added security.

Activating and Redeeming Gift Cards

I recommend communicating redemption instructions to recipients to ensure they can easily access gifted funds. Here are activation steps:

Redeeming an Amazon eGift Card

  1. Click link in gift card email
  2. Follow prompts to add value to Amazon account

Redeeming a Physical Amazon Gift Card

  1. Visit Amazon and click “Redeem Gift Card”
  2. Enter code or scan QR code
  3. Balance will apply at checkout

And remember – Amazon gift cards never expire! The money stays valid until fully spent by the recipient.

Choosing the Right Amazon Gift Card Type

When selecting gift cards, consider your timeline, recipient preferences, and branding needs:

Card Type Best Uses
eGift Card Last-minute gifts, digital delivery
Physical Card Tangible item to give in-person
Corporate Card Custom with company logo/branding

eGift Pro Tip: Schedule future delivery dates for eGift cards to accommodate holidays, birthdays, and other known gifting occasions in advance!

Why Amazon Gift Cards Make Excellent Gifts

There are many reasons why Amazon is my go-to recommendation for client and employee gifts:

  • One-stop shop – Recipients love being able to buy almost anything from creative cooking gear to the latest smart home gadgets
  • Total flexibility – Give the gift of choice without worrying about tastes/preferences
  • No expiration – Funds never disappear due to fees or dormancy rules
  • Convenient gifting – Instant edelivery and personalization takes the hassle out of giving

So don‘t stress about finding the perfect gift again! With its incredible selection, convenience, and flexibility, Amazon gift cards are always appreciated.