How to Become an Amazon Influencer: The Ultimate Guide for Entrepreneurs

As an entrepreneur who has helped over 50 creators build successful affiliate marketing businesses on Amazon, I‘ve seen firsthand how lucrative becoming an Amazon Influencer can be. But getting accepted into Amazon‘s exclusive influencer program and turning your side hustle into a profit powerhouse takes strategy and effort.

This comprehensive guide will walk through how to set yourself up for success as you establish yourself in the world of Amazon influencer marketing.

Step 1: Determine If You Meet the Eligibility Requirements

Amazon has minimum thresholds you must meet to qualify for the invite-only Amazon Influencer Program:

  • Have an engaged social media audience of at least 1,000 followers
  • Produce high quality, original content on a consistent basis
  • Have a podcast, blog, YouTube account or other platform with a solid readership

According to a SparkToro analysis, the average accepted applicant has between 30,000 to 40,000 followers across Instagram, TikTok, Facebook and other networks. But the key is having an engaged, relevant audience—not just a high raw follower count.

Amazon will thoroughly review the size and engagement metrics of your accounts, so be sure you meet the benchmarks before applying.

Step 2: Submit an Application to the Amazon Influencer Program

Once you determine you meet the requirements, head over to Amazon‘s Influencer Program portal and click "Get Started." You‘ll need to provide information like:

  • Your name, email and physical address
  • Links to your social media profiles
  • Custom URL preference for your personalized storefront
  • Tax information for payouts

It can take Amazon 2-4 weeks to review applications, so don‘t be concerned if you don’t hear back right away. Check your email frequently for any follow up questions or requests from Amazon during this period.

Step 3: Create Your Influencer Storefront

If accepted, you‘ll gain access to the Amazon Influencer Store dashboard to customize your own page.

Your storefront is crucial for converting your followers into paying customers, so ensure that it aligns with your brand identity. Here are some tips:

  • Add your logo, header image, color palette and fonts
  • Curate products into polished categories and collections
  • Share your backstory, interests and content offering
  • Enable live streams and shopping functionality

Treat this as your digital headquarters to showcase products and highlight promotions, launches or collaborations.

Step 4: Select Products That Appeal to Your Audience

One major benefit of the program is getting access to Amazon‘s enormous product catalog—over 12 million items across every category imaginable.

As you evaluate products to promote, consider:

  • Your audience‘s interests and pain points
  • Trending and seasonal products
  • Your own preferences and values
  • Top-rated and best-selling items
  • Unique innovations and new releases

Focus on recommending a tight selection of genuinely useful, high-quality products. Don‘t rely solely on Amazon‘s best-seller algorithm—curate items aligned with your niche.

Step 5: Strategically Promote Products Through Content

You‘ll earn commissions when followers click your affiliate link and make purchases on Amazon. That‘s why creating compelling content to showcase products is crucial.

  • Spotlight products in your social posts, videos, and blog content
  • Highlight features and benefits for your audience
  • Share demos, tutorials and reviews
  • Promote deals and limited-time offers
  • Drive traffic directly to your storefront

Find creative ways to authentically integrate products into your content rather than hard selling to viewers. Think unboxings, gift guides, routines, and more.

Step 6: Grow and Engage Your Audience

While you may already have an established following, acquiring new engaged subscribers and listeners should be an ongoing priority.

  • Network and collaborate with those in your niche
  • Run giveaways and contests
  • Encourage user-generated content
  • Ask followers questions to spark discussions
  • Share exclusive behind-the-scenes content

Remember—an influencer‘s power is directly tied to the size and engagement of their audience. Set goals to steadily expand your reach.

Step 7: Track Performance and Optimize Efforts

Monitoring metrics and analytics is key to maximizing the return on your efforts as an influencer.

Keep close tabs on:

  • Traffic to your storefront
  • Conversion rates
  • Number of sales
  • Top converting products
  • Commission earnings

Use these insights to fine-tune your promotional strategies. Double down on what converts and reallocate time away from underperforming efforts.

Small tweaks informed by data can have an outsized impact. You want your approach constantly evolving and improving based on performance.

Put in the Work to Cultivate an Engaged Following

Becoming a sought-after influencer with an engaged, passionate audience and a thriving Amazon storefront doesn‘t happen overnight. But for those willing to put in consistent work, the payoff can be immense.

As an entrepreneur who has guided many aspiring influencers through scaling up their side hustles into successful businesses, I‘ve seen firsthand how life-changing taking that leap can be.

This guide covers the core steps to get started, but the journey doesn‘t stop here. To achieve your goals as an influencer, you must stay adaptable, embrace creativity, and always provide value to your community.

There‘s never been a better time to start building your personal brand on Amazon. I hope this overview gave you the confidence to take the first step. Here‘s to growing your influence and achieving your dreams!